HomeBlogsAffiliate Program Review8+ Luxury Watches Affiliate Programs [2024]

8+ Luxury Watches Affiliate Programs [2024]

When it comes to high-ticket affiliate marketing, luxury watch affiliate programs are considered to be the most lucrative.

It is rare to see any marketer that promotes luxury products not include watches in their list. The luxury watch industry keeps growing steadily and is expected to grow annually by approximately 3.79% until 2026.

We highly recommend watch promotion if you are a marketer who has well-established influence in the jewelry or high-end fashion niches.

In this article, we showcase 08 hand-picked suggestions that you may interested in:

  • Jurawatches
  • Daem
  • Swarovski
  • S-Force
  • Brooklyn Watch Co.
  • Watch Gang
  • Filippo Loreti
  • Grayton

Let’s dive in!


1. Jurawatches affiliate program

Jura Watches is a top-notch watch store with famous brands like IWC, Breitling, and TAG Heuer.

As their partner, you will earn a commission unlimitedly for every successful sale you bring in.

Affiliates also get an easy-to-use product list, early access to new watch releases for their audience, and regular updates on the latest deals.

The commission rates? It varies.

You will earn 5% for default sales, 2% for sale items, 3% when using a voucher or for finance purchases, 4% for Garmin products, and 3% for low-margin items.

2. Daem

Daem watches are bold, luxurious, and beautiful.  Founded in 2018 in New York, they offer handcrafted and meticulously designed watches. 

They use Swiss movements, Italian leather straps, and sapphire crystal glass. In short, their watches are manufactured in the land of luxury products. 

So, it is they are multicultural-influenced timepieces. Pretty cool huh?

And Daem also has the most beneficial affiliate program, with a flat 20% commission on all products – which is simply super high. 

More than that, according to Daem’s report, the average order value is $828 and the affiliate average conversion rate is 17%.

Let’s caculate. If you get 1000 traffic, translating into 170 successful referrals, the total revenue generated from your blog will be 170 x 828 = 140.760 USD. 

You have 20% of that, 28.152 USD. 

3. Swarovski

Swarovski is a well-known brand that has produced and sold high-quality crystal products since 1892. The products, to name a few, are jewelry, accessories, figurines, ornaments, and yes, watches.  

Flashy or special products are all here. With a price range from $140 to under a thousand.

In terms of their affiliate program, you’ll earn an 8% commission on all referred sales, and you have a 30-day cookie to play with.

As an affiliate, you will have access to exclusive products that are appealing to tons of customers.  

Your customer can also get free shipping and many customized media ads that facilitate your Swarovski promotion.


4. S-Force

S-Force watch designs have cold lines and rough angles. S-Force™ offers a collection of bold oversized watches that make a statement.

They look a bit “strong” to me. They are cool, stylish, aggressive, and functional.

The S-Force affiliate program seeks individuals who are social influencers, who have a substantial social following, with 5000+ followers on Instagram, YouTube, or Tumblr.

When you join the S-Force affiliate program, you will be eligible to earn a generous 20% commission on all sales you generate. 

Definitely, a fantastic opportunity to leverage their social influence while earning a substantial commission in return.


5. Brooklyn Watch Co.  

Brooklyn Watch Co. is one of the most luxury watch brands today. They offer a wide variety of luxury watches for affiliate marketers. The style may range from sporty, luxury, casual to classic. 

Its affordability makes it a pioneer in this niche. The price range starts from $100 to $500 followed by high quality. Everybody can find a suitable one in their store.

And they also score with incentivizing offers such as free shipping, free returns, and a lifetime warranty.  

In terms of affiliate programs, this brand allows 30-day referral windows and offers 8.5% commission per sale – a bit higher compared with products in the same segment. 


6. Watch Gang

Watch Gang was founded in 2016.

It is more than an e-commerce platform for watch enthusiasts. It is a whole community with various policies for watch lovers, including:

Subscription Plans: Watch Gang is a watch subscription service that allows customers to receive a new watch every month, quarter, or year, depending on their plan. 

Ownership: Customers can keep the watches they receive through their subscription, which allows them to build their watch collection over time.

Partnered Brands: Watch Gang partners with watch brands from all over the world to offer a variety of styles and designs, from casual to luxury. 

Rolex Giveaway: Customers can keep the watches they receive, and also have a chance to win a Rolex every week. A brand new Rolex. 

Watch Gang also offers an affiliate program – yes of course. 

And in the case of Watch Gang, you’ll earn up to 10% commission.


7. Filippo Loreti

Filippo Loreti watches are inspired by Italian architecture and culture. 

In 2018, Filippo Loreti really became a really big name with a long step forward to become the leader of the luxury watches industry. 

What are the reasons for this thrive?   

They are actually outstanding selling points of this brand. 

Firstly, all watches are human-made – absolutely a heart-winning point for watch enthusiasts.   

Secondly, a watch design will only be sold for a limited number. That means if they miss that sale, they will never have the opportunity to buy it again. 

This leverages the value of their watch. It’s not really about the product’s price, but it is about their prestige. 

Their watches’ average order value is over $200.

Filippo Loreti watches are not only stylish and affordable but also come with a lifetime warranty and free shipping.

Becoming an affiliate, you will take a 10% commission rate, translating to 20$ on each successful referral. 

And, as reported, 13 over 100 people decided to buy their watch. This means you need around 400 organic traffic to get $1000. 

Isn’t it lucrative? 


8. Grayton

Grayton is the final program on our list. This is an urban-inspired watch brand. 

You can even smell metropolitan in their watches. 

People love them for their automatic watches. Furthermore, they do offer luxury watches with a focus on high-quality craftsmanship. 

Their products, watches, and accessories, are suitable for various lifestyles and an especially priority for active and sports lovers. 

If your audiences are bikers who spend 8 hours a day roaming around, they may love Grayton water resistance at first sight. 

 Anyway, they have already spent thousands of dollars on bikes and leather shoes.  

Grayton vibes in its distinguished way. They are functional and affordable at the same time. 

Their affiliate program offers a generous commission rate of 20%. 

Side note: a vast majority of Grayton organic traffic comes from the US and Australia. So if your website readers share similarities with their customer base, join Grayton right now.    


The potential of the high-end watch industry 

Different from clothes which are made of smooth fabrics, watches are mainly made of metal.  

It means that in the early ages of civilization, watches had been the signs of novelty. And still, it is today.  

Right now, the luxury watch become an industry itself.  It could be from a fashion-forward reader looking for a stylish watch or a CEO seeking a symbol of confidence and leadership, there’s something for everyone from watches.  

The global watch production is dominated by only some players, the clear leaders being Switzerland, Hong Kong, and China. 

China is the giant here with the biggest share in terms of volume. However, Switzerland enjoys a position of near-monopoly in the luxury segment.  Luxury watches in particular were valued at 23,6 million USD in 2020. This industry is a highly export-driven sector. This means the distance and logistics problems are not big deals. 

How to Find a Suitable Watch Affiliate Program?   

Let’s be honest – we all secretly wish we could buy every beautiful item that we come across.  Of course, that’s not feasible in most cases.

That’s where watch affiliate programs come into the game. You are now the one who can bring the best watch for customers.

A specified niche match with only a watch category

The affiliate program, ideally, will match your niche and audience’s interests, preferences, and budget. There are two aspects to consider:

  • Product price: You need to offer what is in your audience’s financial capacity. For example, you may rarely succeed in promoting a thousands-of-dollar item on a website that focuses on college students.
  • Cases of use: Your targeted audience may be a group who do a specialized job or hobby. Considering how they can utilize your product may increase the chance of success. For example, if you are a sports/ adventure content creator, you should promote urban-inspired brands that offer qualitative, durable to the environment, and a bit fresh products to facilitate physical activities. 

Quality over quantity

The first rule of the game:  Don’t jump headfirst into the most profitable watch.  Make sure that you do your research thoroughly. 

Check out their reputation, commission rate, track record, and product you will promote. Partner up with a brand, you guys share your passion, customer base, and profit as well. 

Remember, luxury watches are high-ticket items, which means you can earn hundreds of dollars per referral. In turn, your customers deeply care about product quality – so just do your best to research to keep their trust.

Commission rate and cookie duration

Yes, the affiliate program offering the most competitive commission rate and a long cookie duration is important. 

The longer the referral window is, the more chance to earn a commission.

Support from Brand

The more marketing resource and supports from the brand, the lighter the burden you have to carry. 

A good affiliate program should provide you with adequate resources. The most typical assets are banners, links, product feeds, landing pages, coupons, etc. 

The most important part is making a promotion plan. It depends on how you influence your audiences and the platform where you have influence. 


Does Rolex have an Affiliate Program?

Rolex does not offer an official affiliate program officially. However, you can still promote Rolex watches by joining programs from third-party dealers and platforms like Mygemma, Openforvintage, WJD Exclusives, and Itshot

What is the Rolex affiliate commission?

The commission rate for affiliates ranges from 4% to 11%, depending on the platform you affiliate with. You can typically earn at least $400 for a successful Rolex referral.

Does Seiko offer an Affiliate Program?

Certainly! Seiko, a world leader in the watch industry, offers an affiliate program that allows you to earn 5% per sale with a 30-day cookie duration.

How do I find a watch affiliate program?

There are 02 ways to find a watch affiliate program:
Watch retailers’ websites: Many watch retailers have a dedicated affiliate program page on their website.
Affiliate networks: Platforms like Commission Junction or ShareASale connect affiliates with merchants across various industries, including watches.

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.


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