Ikea, founded in 1943 by Ingvar Kamprad, is a Swedish multinational conglomerate known for its ready-to-assemble furniture, home accessories, and kitchen appliances. With over 422 stores in 50 countries, Ikea offers modernist designs, cost-effective solutions, and an immersive shopping experience.
Does Ikea have an affiliate program?
Ikea has various affiliate programs in different regions with networks like Awin, CJ Affiliate, and FlexOffers. However, these programs are not available in English-speaking countries, including the US, UK, and Canada. This means you cannot directly promote Ikea products and earn commissions for sales through affiliate links in these regions.
Ikea affiliate program overall
The Ikea affiliate program is a great opportunity for promoting furniture and household items. As an affiliate, you can earn commissions by referring customers to Ikea’s products. Here’s a quick overview:
- Commission Rate: You can earn around 5% commission on sales generated through your affiliate links. Occasionally, this rate may reach 7%.
- Cookie Duration: The tracking cookie lasts for 30 days.
- Payment Payout Threshold: The threshold varies based on your country’s terms and conditions.
- Payment Options: Payment methods depend on your country’s terms and conditions.
- Affiliate Sign-up URL: In-house program (SPAIN).
For accurate information about Ikea’s affiliate program in your region, further research is needed as Ikea has different affiliate programs in various locations.
From my experience so far, IKEA seems to have deployed 01 in-house affiliate program exclusively in Spain and 01 hosted on Tradedoubler for German German-speaking market.
Ikea affiliate program payment details
Ikea affiliate program offers various payment methods like direct bank transfer, PayPal, and checks. Which options IKEA uses depends on your location and the affiliate program you are in.
Similar to other programs, IKEA pays out commissions monthly after the minimum threshold is met. However, the payment threshold varies depending on the country and affiliate network used.
What products you can promote?
Products you can promote almost all IKEA products! The program offers a wide range of categories to choose from, including:
- Furniture: sofas, beds, chairs, tables, storage solutions, etc.
- Home decor: textiles, rugs, lighting, plants, artwork, etc.
- Kitchenware and appliances: pots, pans, cutlery, refrigerators, cooktops, etc.
- Bathroom accessories: towels, shower curtains, shelves, mirrors, etc.
- Office furniture and supplies: desks, chairs, lamps, organizers, etc.
- Outdoor furniture and decorations: patio furniture, hammocks, solar lights, plants, etc.
- Children’s furniture and toys: cribs, play tents, storage units, stuffed animals, etc.
Check out affiliate programs with different product categories: Affiliate BixGrow
Products you cannot promote in the IKEA affiliate program:
- IKEA Family card: Although this offers benefits to customers, promoting it directly violates program terms as it competes with affiliate commissions.
- Services: Delivery, assembly, and other IKEA services cannot be promoted through the program.
- Third-party products or services: Any items not sold by IKEA, even if related to home improvement or decor, are prohibited.
- Products that violate IKEA’s promotion policies
Tips to promote IKEA
Instagram, YouTube, and TikTok can be a powerful platform to promote IKEA as an affiliate, especially by focusing on videos that showcase the furniture-building process.
And how you can create IKEA content that converts?
Well, taps into the IKEA effect, a psychological phenomenon where people value products they assemble themselves, leading to increased satisfaction and perceived value.
Video Concept for IKEA promotion:
- Choose a popular IKEA piece: Opt for furniture relevant to your audience’s interests, like a desk for students, a coffee table for young professionals, or a bookshelf for bookworms. Seasonal picks or famous products pick such as a MALM dresser or a BILLY bookcase can also be great.
- Structure: Start with a hook, briefly highlighting the finished product and its benefits. Showcase the unassembled furniture and emphasize its affordability (by claiming its price, for example). Walk through the assembly process step-by-step, focusing on clarity and ease. Include close-up shots of key steps and helpful tips. Celebrate the completed project and highlight its personalization possibilities. End with a call to action, directing viewers to your affiliate link for purchase.
High-quality visuals are a must. Use bright lighting, smooth transitions, and engaging music to keep viewers hooked. Humor and relatability are big pluses to get viral.
This TikTok cut follows exactly the steps above and it is super satisfying.
This type of content always works well. It’s because of the IKEA effect.
The “IKEA effect” is a simple idea: when people put effort into building something themselves, like IKEA furniture, they tend to value it more. It’s like when you cook a hard meal for 01 hour – it will taste better in your mouth. With IKEA furniture, because you had to assemble it yourself, you might feel a stronger connection to it and think it’s worth more than if you just bought it already built. The same thing happens to the audience when they closely follow a process and see a good result.
Ikea alternative programs
While there’s no official confirmation, it’s always possible that Ikea might launch an affiliate program in the USA in the future. They have 52 stores in the USA and their products are beloved in this country. Keep an eye on their website or social media for any updates.
Besides, you can look for affiliate programs from similar home goods or furniture brands operating in the US like Home Depot, Lowes, or Walmart.
Home Depot
Home Depot empowers your audience’s home improvement fantasies with aisles of building materials, tools, appliances, and select décor (earning you 8%!). Standard products bring a steady 1% commission, backed by a generous 30-day cookie window.
Lowe’s
Lowe’s, a home improvement haven, is running an affiliate program in Canada (unfortunately unavailable for US affiliates). They offer up to 2% commission on sales and 24-hour cookie duration.
Walmart
Walmart’s vast marketplace extends beyond groceries, offering home improvement supplies alongside electronics, furniture, and an endless array of goods. Earn between 1-4% commission depending on the category, with a 14-day cookie duration to track conversions.
Wrapping it up: Pros and Cons of Ikea affiliate program
The IKEA affiliate program provides a chance to earn commission by promoting their diverse selection of home furnishings and decor items. Nonetheless, there are advantages and disadvantages to consider before signing up:
Pros:
- Decent commission rate: The standard 5% commission rate is pretty good for the segment of home-improvement products.
- Diverse product range: You can promote nearly all IKEA products, catering to various audiences and interests in home improvement and decor.
- Famous brand: IKEA items are particularly loved by a huge number of people (they even name it the Ikea effect). Its fame can potentially drive higher conversion rates for affiliates.
- Long cookie duration: The 30-day cookie window is a great amount of time compared to other furniture affiliate programs.
- Positive user reviews: Many users highlight the program’s ease of use and helpful support team.
Cons:
- No public program details: Exact commission rates, payout thresholds, and other program specifics are not openly available.
- Regional restrictions: The Ikea affiliate program is only available in certain areas.
- Competition: You may face competition from other affiliates and strict entry standards of the IKEA team.
Frequently Asked Questions
There’s a lot of information floating around about IKEA’s affiliate program. Here are answers to some FAQs.
What Happens If a Customer Returns a Product I Referred?
If a customer returns a product you referred, your commission for that sale will be adjusted accordingly.
Is the IKEA Affiliate Program Free?
Yes, joining the program is completely free.
Does IKEA have an influencer program?
While IKEA doesn’t have a standalone, formal “influencer program” like some brands, they sometimes collaborate with influencers, like bloggers or social media personalities with lots of followers, to help advertise their products. You don’t need to be super famous to join their affiliate program though.
Dan Muller
I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.