Hey, affiliates! Today’s post will embark on home improvement with the HomeDepot Affiliate Program. In this comprehensive review, we dissect the intricacies of this affiliate program, exploring its pros and cons, and how to make money with it.
1. About Home Depot
Home Depot is the world’s largest home improvement retailer.
The company operates more than 2,300 warehouse-format stores offering 1 million products online in the United States, Canada, and Mexico. Their affiliate program offers a huge opportunity for anyone who looking for fortune.
Home Depot competes directly with its closest rival Lowe’s. Of course, both Home Depot and Lowe’s deploy an affiliate marketing program.
2. Overall on the Home Depot Affiliate Program
The Home Depot Affiliate Program is where individuals earn commissions by promoting products from one of the world’s largest home improvement retailers. Here’s some detailed information about the program:
2.1. How it Works?
You can earn commissions by promoting exclusive Home Depot offerings on your website. The more leads you deliver, the more money you’ll earn.
- HomeDepot Affiliate Program: offers a 1% commission on products, online and buy online pick up in-store orders. A lucrative 8% commission on most home décor items.
- Cookie duration: 24-hour cookie length.
- Payment method: Check or direct deposit for payout – No Paypal or Venmo supported.
- Joining fee: it is totally free to join the Home Depot affiliate program.
- Region available: Home Depot does not ship to all places. So make sure your audience is U.S-based.
2.2. Becoming an Affiliate?
You can become an affiliate by visiting the Home Depot affiliate site and completing an easy application process. At this point, you need to create an Impact Radius Account. After reviewing your application, the Home Depot team will contact you with the next steps.
A website/blog with high-quality content and unique visitors is a precondition.
So, what information do you need to provide? You need to provide the following :
- Basic information: your name, email, address, country, and phone Number.
- Website information.
- Your payment preference. Please note that though Impact accepts PayPal, the Home Depot program does not this payment method yet.
And, how long does it take to get the application reply?
Typically it takes around 02 business days, and the Home Depot Team will send you the result.
Please note that though is open to different types of sites and affiliates, they do reserve the right to refuse membership or revoke a site’s membership at any time for any reason.
2.3. Affiliate Performance Tracking?
Tracking, reporting, and payments are tracked by the third-party solution Impact Radius. You can get analytics and commission-based performance of each promotion post.
2.4. Marketing Materials?
The Home Depot provides a daily product catalog that contains half of million products. Furthermore, they provide a variety of banner ads and text links. You will also have the support of Home Depot’s affiliate account managers and tech support provided by the Impact platform.
2.5. International Affiliates?
Websites outside of the United States can join the Home Depot Affiliate Program.
The big catch here: Homedepot.com only ships within the continental U.S. and has a limited selection of products to Alaska and Hawaii.
So basically, you need an American audience base.
3 What to promote in the Home Depot Affiliate Program?
The Home Depot affiliate program offers marketers the freedom to promote a wide range of products, exceeding 1 million items on online platforms across 17 diverse categories and numerous subcategories.
Important note: not all products offer the same commission rate. The rates vary from 1% to an attractive 8%.
This diverse selection allows affiliates to choose products that align with their audience’s demands. For products that exactly match what you are looking for, please find them on the Home Depot online store.
3. How Much Money Can You Make As A Home Depot Affiliate?
A “power tool combo kit” we’re talking about costs $320. When you sell it, you get a 1% commission, which is $3.2. It’s a perfect amount for perfect… an expresso shot. But it adds up.
Okay. So you need 32 successful referrals to get your first $100. Assumingly, your conversion rate is 2%, you need 1600 audience on your post.
But there are around ~1000 searches monthly for the tool in America. So there is a high chance that you can’t achieve that amount simply with SEO.
Well, the point is, you can earn the same amount by promoting decor items that cost $40 and the same size of audience. So each offers different competitive edges: one offers higher commission and one for lower competitiveness.
Now, you won’t just be talking about one tool. There are lots of tools on HomeDepot’s website that you can review and make money from, so don’t feel like you have to focus on just one thing.
But here’s a tip: Stick to one main area, like ‘power tools’ or ‘handy home gadgets.’ ” If you mix in too many different things, like adding ‘kitchen appliances’ to your DIY website, it can get confusing to both audience and Goole, leading to fewer people buying stuff (and we want to avoid that).
4. Home Depot Affiliate Program Alternatives
Interested in Home Depot but not sure about their program? Don’t worry, we are going to introduce you to some cool alternatives for it!
Amazon, a giant in the online retail space, offers a solid alternative.
While its commission for home improvement is at 3%, Amazon’s appeal lies in an extensive 90-day cookie duration for products added to the cart. Both are reputable brands and the potential earnings are okay.
Lowe’s is a brand that is an exact alternative to Home Depot – it also focuses on home improvement products. Lowe’s affiliate program offers a commission of up to 2% and a one-day cookie duration. Lowe’s average order value is $96, while the Home Depot’s number is $80. The catch is Lowes affiliate program is only available in Canada (it used to work in the USA, but not anymore).
Ikea Affiliate Program: Ikea provides trendy and distinctive home décor items, albeit not as widely available as Lowe’s or Home Depot. Ikea also seeks affiliates, presenting a diverse range of products. It’s essential to recognize that Ikea’s affiliate program varies by country, with different commission rates. For example, in Spain, the Ikea affiliate program offers potential earnings of up to 5% commission.
Walmart, Wayfair, and Target
Walmart, with a 3% commission and 3-day cookie duration, and Wayfair, boasting a 5% commission rate and 7-day window, emerge as contenders. Target, with a variable commission ranging from 5% to 8%, beckons with its expansive product range. Their 07 day-cookie duration is also pretty good.
Does Home Depot have an affiliate program?
Yes, Home Depot boasts an affiliate program hosted on the Impact Radius affiliate network.
How to become a Home Depot affiliate?
The process involves joining the Impact Radius platform, requiring only a website as a prerequisite.
What is the Home Depot affiliate program commission?
The default commission is 1%, but select home décor items command an 8% commission.
What is the cookie duration?
The cookie duration is 24 hours.
How can I withdraw money?
Withdrawals can be made via PayPal, check, wire transfer, or direct deposit.
How often do Home Depot affiliates get paid?
Home Depot affiliates receive payment 90 days after a sale.
Does Home Depot have an influencer program?
Home Depot does use influencers on social media platforms like Instagram, Twitter, Snapchat, TikTok, and others. They have an influencer marketing program. However, the specific requirements to become an influencer for Home Depot, such as the kind of following you need to have, are not detailed publicly.
Is Home Depot available in Canada?
Home Depot claims they have an affiliate program, however, there appears to be no affiliate portal available
Does Home Depot have a referral program?
Unfortunately, Home Depot does not currently offer referral programs