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Lowe’s Affiliate Program (2024) – A comprehensive guide

Are you looking for a way to earn extra income from your home improvement blog or website? If so, you might want to join the Lowe’s Affiliate Program (2024).

In this post, I’ll explain how the Lowe’s Affiliate Program works, what are the benefits of joining, and how to get started.

1. About Lowe’s 

Lowe’s is the second-largest home appliance retailer in the United States. Established in 1946, it now has an impressive 2,200 locations across Canada and the U.S.A.

This brand offers an extensive product range, including appliances, tools, hardware, building materials, paint, plumbing, flooring, garden supplies, plants, furniture, home decorations, bedding, and curtains.

Lowe’s operates as a home improvement chain store, directly competing with the giant The Home Depot. Of course, both of these names offer affiliate programs for those who looking for one! 

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2. Lowe’s Affiliate Program Overview 

Lowe’s launched their Affiliate Program in 2011, and it is currently available in Canada. 

The Lowe’s Affiliate Program offers individuals with a substantial online presence the opportunity to earn money by advertising particular home improvement products. The process involves directing their audience to click on the affiliate link, leading them to Lowe’s website, and earning a commission for each successful sale generated through that link!

Details about Lowe’s program:

  • Commission rates: You will receive a commission of up to 2% of the order value every time a customer clicks on your Lowe’s link and places a deal.  
  • Cookie duration: 24 hours.
  • Payment threshold: Depending on the affiliate payment methods, Lowe’s starts out paying at over $50 for ACH or $100 for a check
  • Payment Method: Commission paid via bank transfer or Payoneer. 
  • Country Available: At the writing time, Lowe’s Affiliate Program is only available in Canada. In case you are looking for a Lowe’s alternative in the U.S.A., check out the Home Depot Affiliate Program.  
  • Where to join: CJ Network

Overall, Lowe’s Affiliate Program – it’s well-reviewed by affiliates. Why? Well, their program gives good commissions and has lots of stuff to promote and sell brands everyone knows and trusts. However, some ambassadors have complained about the short cookie duration and last-click attribution model. 

The Lowe’s program is a great opportunity for creators and businesses to earn passive income.

Please note that Lowe’s Affiliate programs are only available in Canada. If you are not living in this country check out our suggested alternative in Part 8.  

3. What to promote?   

Lowe’s is a household name in North America, a trusted and well-known brand in the home improvement sector. This brand focuses on home appliances with versatility and practicality,  especially related to home improvement, construction, outdoor living, and more!

Here are some categories that Lowe’s Affiliate can promote: 

Power Tools and Accessories: Cordless drills, power saws, sanders and grinders, tool sets, tool accessories (bits, blades, etc.)

Outdoor Living and Garden: Patio furniture, grills and smokers, outdoor lighting, gardening tools, and lawn care products.

Appliances: Refrigerators, dishwashers, ovens and ranges, washers and dryers, microwaves.

Home Improvement Materials: Lumber and plywood, flooring options (tiles, hardwood, laminate), paint and painting supplies, plumbing fixtures, and electrical supplies.

Smart Home and Security: Smart thermostats, security cameras, smart lighting solutions, doorbell cameras, home automation devices.

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4. How to join Lowe’s Affiliate Program

This part details the requirements and a step-by-step guide to becoming an affiliate in Lowe’s Program. 

4.1. Requirement to be Lowe’s affiliate

To join the Lowe’s affiliate program, you need to meet the following requirements:

  1. Website with Good Traffic: It’s meant for those with most of their audience in Canada. Your website should be high-quality and attract visitors who need house improvement. 
  2. Home Improvement Content: Your site should be about home improvement to make promoting Lowe’s products smooth.

Those are preconditions to get through the door to Lowe’s program. 

4.2. How to apply to the Lowe’s Affiliate Program

Joining the Lowe’s affiliate program is a straightforward process. You can apply via the affiliate network: 

  1. Start by going to the affiliate network’s website and applying for approval through CJ Network.
  1. Once accepted, head to the affiliate program page within the network.
  1. Apply for Lowe’s affiliate program, providing all the necessary info.
  1. Wait for the approval notification for the affiliate program.

Remember, you need to fill in all the required details in both applications. Missing info could slow down your approval or your application might get denied right away.

Now, how long does it take to get the green light for Lowe’s Affiliate Program?

Typically, if you apply through CJ Network, you’ll hear back in a few weeks. But here’s the thing: Lowe’s does its review of all applications, so approval might take a bit longer to make sure everything checks out.

5. Who is the suitable for Lowe’s Program? 

Who Should Jump on the Lowe’s Affiliate Program?

Lots of different folks can connect their content to the cool products in the Lowe’s affiliate program. Here are some top contenders for affiliate games: 

5.1. Bloggers as affiliate 

Bloggers have loads of options for their content. If they lean into home improvement or DIY stuff, it fits right in. Dad bloggers, especially, have hit the jackpot here. Their content meshes well with Lowe’s products, making it easy to earn through affiliate links. 

5.2. Small Company

Lowe’s program caters to small businesses that act as affiliates (a.k.a Lowe’s affiliated companies) – they can refer online consumers to Lowe’s products for a fee. Even if it seems odd to link to another company’s products, it can make sense from a financial perspective. Let’s say you’re into interior design. 

E.g. you can add DIY project content linking to Lowe’s for materials. You pocket a commission when people buy. 

Lowe’s also has a Commercial Credit Program that offers various features and benefits for businesses, though it doesn’t appear to have an affiliate component

5.3. Social Media Content Creator

Big following? Lowe’s Affiliate Program is your cash cow. Influencers with lots of followers on social media can earn big through successful referrals to Lowe’s. People trust what they say, turning those suggestions into hefty commissions. 

6. How much you can earn with Lowe’s Affiliate Program?  

The amount of income that you can earn depends a lot on the fine line between product price and commission.

Lowes’s average order value is $96 (a bit higher than AOV $80 of Home Depot) 

Assumingly you are promoting a single Lowe’s product worth $95 might yield a 2% commission of just $1,9. For every 1000 sales, you earn $1,900. At a 2% conversion rate, you’d need around 50,000 website monthly visits to achieve $1,900 in earnings. 

The challenge is not only about trying to generate a big deal to get more money. Pricey products, by nature, command a lower conversion rate compared to the more affordable types.

It is normal to get a 5% conversion rate with lower-priced items. It could be higher, especially in the niches of home decor and tools, where the price range typically lower than 20$.  

7. What is the best way to promote Lowe’s products and services?  

 best-way-to-promote-Lowe's-products-illustration

Considering Lowe’s affiliate commission, your choice of niche (obviously) needs to revolve around home improvement. Now, focusing on a specific category for targeted promotion works well.

A niche that is “small enough” is a need. 

Concentrating on a small niche, “living room decor” – for example, can be a great approach. To establish your expertise, start with thorough keyword research for informative topics. Craft articles like “Colors for Cozy Living Room Decor in Winter” to provide sought-after information. These attract an audience looking for knowledge, not immediate purchases. 

Once you’re established, smoothly shift to transactional articles. 

Targeting keywords signals clear purchase interest, consider “Best Sofas for Small Living Rooms” or “Top Living Room Carpet Picks 2023“. It is time to add a Lowe’s link to your content. 

Protip: Avoid rushing into competitive transactional keywords when you’re new. Launching your blog with an article like “Best Lights for Living Room 2023″ might seem exciting, but it won’t automatically get you noticed in Google’s vast landscape.

Protip #2: To make an authentic testimonial, you can find actual products with Lowe’s Item Finder on their mobile apps or websites. It works in all Lowe’s stores. Just search for a product, and it shows you where it is on a store map. It makes shopping at Lowe’s easier and more convenient!

8. Alternatives for Lowe’s Affiliate Program

As mentioned before, Lowe’s currently offers an affiliate program in Canada only. But don’t worry, we’ve got some great options for you to check out.

The Home Depot Affiliate Program: The Home Depot is an excellent alternative to Lowe’s. 

It’s a lot like Lowe’s, offering similar products and the same 01-day cookie duration. Although Home Depot AOV ($80) is lower than that of Lowe’s ($96), they offer higher and more flexible commission rates (1% – 8%). 

Home Depot’s affiliate thing mostly focuses on the U.S. So, for some creators who have an audience base in the U.S.A., this option might be a better fit than Lowe’s. 

There is no winner between Lowe’s and Home Depot. Each affiliate program is best in its area of influence, and the Home Depot program will be most effective in the USA and Lowe’s in Canada.

Ikea Affiliate Program: Ikea offers cool and unique home furnishings. It’s not as widespread as Lowe’s or Home Depot, but Ikea also looking for affiliates, offering bunches of different products. Please note, that Ikea’s affiliate program is available in some countries and each offers a different commission rate. For instance, Ikea Spain has a program where you can earn up to 5% commission. 

9. Wrapping it up. 

So, to sum it up, Lowe’s affiliate program is the best choice. With smart strategy and decent content, you can open up the possibilities to make money with Lowe’s. As you dive into this affiliate adventure, keep in mind that it’s not just about making sales. It’s more like working together on a great show that your audience loves, turning visitors into followers, and then customers. 

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.



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