Lowe’s Affiliate Program (2024) – A comprehensive guide

Are you looking for a way to earn extra income from your home improvement blog or website? If so, you might want to join the Lowe’s Affiliate Program (2024).

In this post, I’ll explain how the Lowe’s Affiliate Program works, what are the benefits of joining, and how to get started.

Lowe’s is the second-largest home appliance retailer in the United States. This brand offers an extensive product range, including appliances, tools, hardware, building materials, paint, plumbing, flooring, garden supplies, plants, furniture, home decorations, bedding, and curtains.

Lowe’s operates as a home improvement chain store, directly competing with the giant The Home Depot.

Lowe’s Affiliate Program Overview 

The Lowe’s affiliate program is called Lowe’s Creator – Influencer Program. It offers people with a strong online following make money by promoting specific home improvement products. They earn commissions when their audience clicks on a special link that takes them to Lowe’s website and makes a purchase.

Details about Lowe’s program:

• Commission rates: You will receive a commission of 5% – 20% of the order value every time a customer clicks on your Lowe’s link and places a deal.  
• Cookie duration: 30 days.
• Region available: Only US-based content creators, influencers and bloggers
• Tiered commission rates: Yes
• Performance bonus: Yes

At the meantime, Lowe’s Creator – Influencer Program is only available in the U.S. In case you are looking for a Lowe’s alternative in Canada, check out Rona’s program (Lowe’s Canada is now operate as Rona Inc.). Please note that this program is only offer 2% commission rate.

Overall, Lowe’s Creator – Influencer program – it’s well-reviewed by affiliates. Why? Well, their program gives good commissions and has lots of stuff to promote and sell brands everyone knows and trusts. However, some ambassadors have complained about the short cookie duration and last-click attribution model. 

What to promote?   

Lowe’s is a household name in North America, a trusted and well-known brand in the home improvement sector. This brand focuses on home appliances with versatility and practicality, especially related to home improvement, construction, outdoor living, and more!

Here are some categories that Lowe’s influencers can promote: 

• Power Tools and Accessories: Cordless drills, power saws, sanders and grinders, tool sets, tool accessories (bits, blades, etc.)
• Outdoor Living and Garden: Patio furniture, grills and smokers, outdoor lighting, gardening tools, and lawn care products.
• Appliances: Refrigerators, dishwashers, ovens and ranges, washers and dryers, microwaves.
• Home Improvement Materials: Lumber and plywood, flooring options (tiles, hardwood, laminate), paint and painting supplies, plumbing fixtures, and electrical supplies.
• Smart Home and Security: Smart thermostats, security cameras, smart lighting solutions, doorbell cameras, home automation devices.

How to join Lowe’s Creator Program

This part details the requirements and a step-by-step guide to becoming an affiliate for Lowe’s Program. 

Requirement to be Lowe’s creators

To join the Lowe’s Creator Program, you need to meet the following requirements:

1. Social media account with huge following: It seems that Lowe’s is focusing on short content on social media more than other types, especially on TikTok & Instagram. A big plus if you are a social figure.
2. Website with Good Traffic: It’s meant for those with most of their audience in Canada. Your website should be high-quality and attract visitors who need house improvement. 
3. Home Improvement Content: Your site should be about home improvement to make promoting Lowe’s products smooth.
4. Limits on The Home Depot Content: Lowe’s affiliate term & condition note that you can’t promote The Home Depot (Lowe’s biggest rival) 2 days before & 2 days after any Lowe’s promotion effort.

Those are preconditions to get through the door to Lowe’s program. 

How to apply to the Lowe’s Creator – Influencer Program

Joining the Lowe’s affiliate program is a straightforward process. You can apply via the creator portal: 

1. Start by going to their affiliate portal
2. Click “Join today” to Apply for Lowe’s creator program, providing all the necessary info.
3. Wait for the approval notification for the creator program.

Remember, you need to fill in all the required details in both applications. Missing info could slow down your approval or your application might get denied right away.

Now, how long does it take to get the green light for Lowe’s Affiliate Program? Typically, you’ll hear back in a week. But here’s the thing: Lowe’s does its review of all applications, so approval might take a bit longer to make sure everything checks out.

Who is the suitable for Lowe’s Program? 

Lots of different folks can connect their content to the cool products in the Lowe’s affiliate program. Here are some top contenders for affiliate games: 

Bloggers as affiliate 

Bloggers have loads of options for their content. If they lean into home improvement or DIY stuff, it fits right in. Dad bloggers, especially, have hit the jackpot here. Their content meshes well with Lowe’s products, making it easy to earn through affiliate links. 

Small Company

Lowe’s program caters to small businesses that act as affiliates (a.k.a Lowe’s affiliated companies) – they can refer online consumers to Lowe’s products for a fee. Even if it seems odd to link to another company’s products, it can make sense from a financial perspective. Let’s say you’re into interior design. 

E.g. you can add DIY project content linking to Lowe’s for materials. You pocket a commission when people buy. 

Lowe’s also has a Commercial Credit Program that offers various features and benefits for businesses, though it doesn’t appear to have an affiliate component

Social Media Content Creator

Having big following on social media? Lowe’s Creator Program is your cash cow. Influencers with lots of followers on social media can earn big through successful referrals to Lowe’s. People trust what they say, turning those suggestions into hefty commissions. 

How much you can earn with Lowe’s Affiliate Program?  

The amount of income that you can earn depends a lot on the fine line between product price and commission.

Lowes’s average order value is $96 (a bit higher than AOV $80 of Home Depot) 

Assumingly you are promoting a single Lowe’s product worth $96 might yield a 5% commission of just $4.8. For every 1000 sales, you earn $4,800. At a 5% conversion rate, you’d need around 50,000 website monthly visits to achieve $4,800 in earnings. 

The challenge is not only about trying to generate a big deal to get more money. Pricey products, by nature, command a lower conversion rate compared to the more affordable types.

It is normal to get a 5% conversion rate with lower-priced items. It could be higher, especially in the niches of home decor and tools, where the price range typically lower than 20$.  

What is the best way to promote Lowe’s products and services?  

Considering Lowe’s affiliate commission, your choice of niche (obviously) needs to revolve around home improvement. Now, focusing on a specific category for targeted promotion works well.

A niche that is “small enough” is a need. 

For Content Creator

As a content creator, your earning potential depends on the number of followers, seasonal trends, and the quality of your content. In short, you can earn thousands of dollars from a random viral video.

Targeting a small niche during seasonal trends can be a smart strategy, as algorithms will push your videos to the right audience. For example, “Halloween decor” can be a great focus. You could create a video like “Halloween Decor for the Living Room” or “Top 05 Halloween items” to provide sought-after information as Halloween approaches. Check out TikToker Ashlinaa who is focusing on Lowe’s Halloween product for reference!

For Blogger

For blogging you need to build your authority on a certain domain first. Different for video content (where you can typically promote less than 5 products), you can add various link in a blogpost.

You typically need to build an topical authority for your site first.

Take, “living room decor” topic, for example. To establish your expertise, start with thorough keyword research for informative topics. Craft articles like “Colors for Cozy Living Room Decor in Winter” to provide sought-after information. These attract an audience looking for knowledge, not immediate purchases. 

Once you’re established, smoothly shift to transactional articles. Targeting keywords signals clear purchase interest, consider “Best Sofas for Small Living Rooms” or “Top Living Room Carpet Picks 2023“. It is time to add a Lowe’s link to your content. 

Pro-tip: Avoid rushing into competitive transactional keywords when you’re new. Launching your blog with an article like “Best Lights for Living Room 2023″ might seem exciting, but it won’t automatically get you noticed in Google’s vast landscape.

Pro-tip #2: To make an authentic testimonial, you can find actual products with Lowe’s Item Finder on their mobile apps or websites. It works in all Lowe’s stores. Just search for a product, and it shows you where it is on a store map. It makes shopping at Lowe’s easier and more convenient!

8. Alternatives for Lowe’s Affiliate Program

Here are some great alternatives for you to check out.

The Home Depot Affiliate Program:

The Home Depot is an excellent alternative to Lowe’s. 

Home Depot’s affiliate thing mostly focuses on the U.S. It’s a lot like Lowe’s, offering similar products and but shorter cookie duration – only 01 day. Home Depot AOV ($80) is lower than that of Lowe’s ($96) & they offer more flexible commission rates (1% – 8%). 

Ikea Affiliate Program: Ikea offers cool and unique home furnishings. It’s not as widespread as Lowe’s or Home Depot, but Ikea also looking for affiliates, offering bunches of different products. Please note, that Ikea’s affiliate program is available in some countries and each offers a different commission rate. For instance, Ikea Spain has a program where you can earn up to 5% commission. 

9. Wrapping it up. 

So, to sum it up, Lowe’s affiliate program is the best choice. With smart strategy and decent content, you can open up the possibilities to make money with Lowe’s. As you dive into this affiliate adventure, keep in mind that it’s not just about making sales. It’s more like working together on a great show that your audience loves, turning visitors into followers, and then customers.