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Gucci Affiliate Program: Details and How to sign up

Not many luxury brands do affiliate marketing. 


They want to focus on positioning itself with a specific image and an aura of exclusivity.  Therefore, many may not want to associate themselves with just any website or affiliate.

However, some do participate in affiliate marketing, including Gucci. 


1. Does Gucci have an affiliate program?  

Gucci does have an affiliate program, but it is not available in all countries. The program is managed by Rakuten Advertising, Sorvn, and CJ. Their program offers a commission rate of 8% on qualifying sales.

The Gucci affiliate program is an opportunity for content creators, publishers, and influencers to promote Gucci products and earn commissions on sales generated through their unique affiliate links. When someone clicks on your link and places an order on Gucci.com, you earn a percentage of the sale amount.

Please note that the affiliate terms and conditions may different among programs. Here’s a breakdown of the key details of the program:

  • Commission Rate: Affiliates can earn 8% per sale by promoting Gucci products. The rate may vary depending on your program region or on the platform you affiliate with. For example, the EU program offers 5% and the Hong Kong program offers 10% to 15%. 
  • Cookie Duration: The cookie lasts for 30 days. The duration may vary depending on the platform you affiliate with. 
  • Payment methods: Payment methods and payout thresholds differ based on the chosen network.
  • Marketing materials: You cannot directly use Gucci’s marketing materials if they aren’t offered through an official affiliate program or with their explicit permission.
  • Product Portfolio: Wide variety of Gucci products, including clothing, handbags, shoes, accessories, and more.
  • Performance tracking: Monitor your clicks, sales, and earnings through a dedicated affiliate dashboard from the affiliate network. 

Important Note: As of the current writing, Gucci has not made any official announcements regarding their affiliate program. Additionally, affiliate programs hosted by partner networks have shown to be inconsistent, which may include unexpected closures or changes. Therefore, the availability of Gucci’s affiliate program may vary, and it’s advisable to verify the status directly with the networks.

2. How to sign up for Gucci Affiliate program

To become a Gucci affiliate, you can utilize affiliate networks such as Rakuten Advertising, Sorvn, and CJ. However, you must first create an account on these platforms.

Each network has its own application process and terms that you need to adhere to. Here’s what you should keep in mind:

  • You’ll need to sign up with the chosen network and meet their requirements, which often involve having a website or social media presence with relevant traffic. 
  • After signing up for the network, you’ll be presented with affiliate programs from both Gucci and retailers offering Gucci products.
  • Different network programs come with different terms and conditions outlining commission rates, cookie lifespans, payment methods, and promotional restrictions. Therefore, you may need to check some to choose what is suitable for you.  

Side note: The Gucci affiliate program is available on Sorvn Commerce. However, the page seems to be outdated and inaccessible in my region. So if anyone has experienced the same please leave a comment. 

In this case, I choose Rakuten advertising as it provides diverse affiliate programs from Gucci for step-by-step application guide:  

  • Step 1: Visit Rakuten Advertising: To join the Gucci Affiliate Program, you need to sign up through the Rakuten Advertising network. Visit the Rakuten Advertising website to begin the sign-up process.
  • Step 2: Sign up for an Account: Create a new account on Rakuten Advertising by providing your basic information such as name, email, and password. Ensure you choose a strong password to safeguard your account.
  • Step 3: Complete Your User and Network Profile: After signing up, you’ll need to complete your user and network profile. Give a detailed description of your affiliate promotional methods and your general business model. Plus, Your website and other relevant information are requested.
  • Step 4: Provide Payment Information: Rakuten Advertising offers different payment options, such as direct deposit and PayPal. Choose the option that suits you best. 
  • Step 5: Finding the Gucci Affiliate Program on Rakuten Advertising: Once you’ve completed your profile, search for the Gucci Affiliate Program within the Rakuten Advertising platform.

Search for Gucci in the Advertisers Section: Navigate to the “Advertisers” section on the Rakuten Advertising platform and search for “Gucci” using the search bar. This will display a list of relevant programs related to Gucci.


Gucci has launched affiliate programs in different regions through Rakuten Advertising, such as the U.K., E.U., Hong Kong, Australia, and Canada. You can apply to these programs regardless of your location, as long as your website primarily attracts traffic from the specific region covered by the program.

3. Other ways to become a Gucci affiliate

In addition to partner networks, you can promote Gucci products by becoming an affiliate of third-party e-commerce platforms or retailers that sell Gucci products. Numerous platforms offer this opportunity, including:

  • Far-fetch 
  • Nordstrom 
  • Net-a-porter

To join an e-commerce platform’s affiliate program, you can do so directly on their website or through affiliate networks like CJ, FlexOffers, or Rakuten,…. However, having accounts on these platforms is essential.

For example, you can join Farfetch’s affiliate program directly on its homepage.

Not all e-commerce platforms offer an option like Farfetch’s. Some utilize partner networks to host their programs. To find such programs, you need to join through one of their partner networks and search for “Gucci”.

The, you’ll find a list of affiliate programs that allow you to promote Gucci products.

Just like what I am doing on CJ!

Carefully review them to pick one offering a favorable commission rate.

Please note that while promoting Gucci via a third-party platform or retailer, your affiliate links need to direct customers to that platform’s webpage, not Gucci.com.


4. Notes while promoting Gucci 

Usually, Gucci provides marketing materials. However, in certain instances, particularly when joining an e-commerce platform’s program like Farfetch, you may rarely receive or possibly not obtain any Gucci marketing materials. 

It’s essential to take note of the following:

If you are an affiliate from a partner network:

  • The chosen network will provide you with access to approved marketing materials specifically for affiliate promotion. These materials will comply with Gucci’s branding guidelines and ensure proper usage.

If your program did not support marketing materials:

  • You can create your own original content inspired by Gucci, but avoid directly copying or using their copyrighted materials. Focus on highlighting your own perspective and commentary.
  • You can utilize publicly available information and imagery related to Gucci, such as news articles, photos from fashion shows, or product descriptions. Ensure these materials are properly credited and used according to their licensing terms.

Remember, respecting intellectual property and brand guidelines is crucial. Ethical and authorized usage builds trust and avoids potential legal issues. It is advised to use supporting products, such as cosmetics or shapewear,
may diversify an affiliate’s product portfolio and enhance the overall aesthetic of their website.

5. Can you promote Gucci products as a Farfetch affiliate? 

You can’t directly promote Gucci products on Farfetch’s affiliate program. Although Gucci items are available on Farfetch, their program rules prohibit directly promoting certain brands, like Gucci.

What does it mean?

Well, basically, creating content solely dedicated to Gucci, such as landing pages or social media posts, isn’t permitted.

Here are content suggestions for you:  

  • Focus on promoting Farfetch’s wide range of products, and include Gucci in it, emphasizing the shopping experience and possible discounts. 
  • Create targeted content for luxury fashion lovers or trend followers. Mention Gucci items within broader themes and feature multiple brands from Farfetch. This approach ensures commissions even if users buy items that do not come from Gucci.  

Sounds good, right? Gucci affiliate program is free, easy, and fast. Don’t miss this opportunity to partner with one of the most prestigious fashion brands in the world. Join the Gucci affiliate program today and start earning!

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.


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