HomeBlogsAffiliate Program ReviewUlta affiliate program: A comprehensive review 2024

Ulta affiliate program: A comprehensive review 2024

If you are here, you surely heard about the Ulta affiliate program – the gateway to cooperate with the largest domestic brand in the U.S.

Ulta boasts a vast inventory of over 25,000 items and 1,300 stores, providing affiliates with big opportunities to earn commissions in various categories such as cosmetics, skincare, hair care, bath and body, fragrances, salon products, and beyond.

The best part? 

Ulta maintains an active beauty community across its online platforms and social media, helping you to see the makeup trends, popular products, and seasonal deals! 

Does Ulta Beauty have an affiliate program? 

Ulta Beauty does have an affiliate program! This program allows you to get a share by promoting Ulta products on your website, blog, or social media channels.  When someone clicks on your affiliate link and makes a purchase, you earn a 2% commission on the sale.


Ulta Beauty affiliate program details 

The Ulta Beauty Affiliate Program offers an opportunity for affiliates to earn commissions by promoting Ulta Beauty products. Here are the key details:

  • Affiliate landing page: Affiliate portal 
  • Commission rate: The standard commission rate is 2%. The commission rate may be higher for specific products or partnerships.
  • Cookie Duration: 30 days
  • Program Type: Single-tier (you only earn on direct sales, not from affiliates you recruit) 
  • Payment Threshold: $50
  • Payment Frequency: Monthly
  • Verification interval: Net37 (your referrals will be verified after 37 days since the order was placed)
  • Payment Method:  bank transfers, which include Payoneer virtual bank accounts, or PayPal
  • Click distribution: Last Click

See more: Savage X Fenty Affiliate Program 2024

How to be an Ulta Beauty affiliate?  

If you’ve ever used affiliate marketing to make money from your website or social media, you probably know about how it works.

Usually, companies prefer to manage their own affiliate programs instead of using separate networks. But this can be tough for affiliate marketers because it’s more convenient to have everything in one place, like checking your stats.

Luckily, the Ulta Beauty program is hosted on Impact, a big affiliate platform. This makes it easy for people to join their affiliate program. Impact’s software is user-friendly, and the best part is that everything you need is on their website. Plus, they handle payments, so you don’t have to worry about dealing with Ulta Beauty directly.

Joining the program via the Ulta affiliate landing page is my recommended route, as it is much more straightforward and more informative than other affiliate networks. Here’s a step-by-step guide:

  • Visit the Ulta Beauty Affiliate Program page: Affiliate portal 
  • Review the program details: This includes eligibility requirements, commission rates, payout methods, and terms & conditions.
  • Click “Apply Now”: Fill out a form with some basic info. They’ll ask for things like your language, company name, website, where you’re located, what currency you want to be paid in, and your address. 
  • Wait for approval: Ulta reviews applications and usually responds within a few days.

They don’t ask about how much traffic your website gets or how many followers you have on social media. So even if you’re new to affiliate marketing, there is still a chance to collaborate with Ulta.

Influencers or content creators at any level all have a chance to become an Ulta ambassador. Ambassadors who have a large and engaged audience interested in beauty products are prioritized. 

See more: Gucci Affiliate Program: Details and How to Sign up

What products can you promote? 


There are various product categories you can choose for your affiliate marketing. 


  • Foundations, eyeshadows, lipsticks, and more.
  • Brands like Urban Decay, Anastasia Beverly Hills, and Too Faced are popular choices.


  • Cleansers, moisturizers, serums, and sunscreens.
  • Brands like Clinique, Mario Badescu, and La Roche-Posay are well-loved by customers.

Hair Care:

  • Shampoos, conditioners, and styling products.
  • Promote Redken, Matrix, and Bumble, and Bumble for healthy locks.


  • Perfumes and colognes.
  • Brands like Calvin Klein, Dolce & Gabbana, and Marc Jacobs are popular choices.

Nail Care:

  • Nail polishes and treatments.
  • Brands like OPI, Essie, and Sally Hansen are well-known.

Bath and Body:

  • Body lotions, shower gels, and bath bombs.
  • Brands like The Body Shop, Bath & Body Works, and Philosophy are favorites.

Tools and Brushes:

  • Makeup brushes and hair tools.
  • Brands like Real Techniques, ghd, and FOREO are worth mentioning. 

How much an affiliate can earn?

The amount an Ulta affiliate can earn varies greatly and depends on several factors. For example, the commission rate of products, the specific niche, and promotion effectiveness. 

 According to Second Measure, Ulta’s average transaction value for the last quarter of 2022 was $69 for online purchases. Which means you can earn $1,38 for each successful referral.

So, to get $1,000 with the Ulta affiliate program, you need to get 725 sales. Well, though impossible to achieve, this is still a large number for a mid-blogger.

In return, the conversion rate of your beauty content would be much higher than average, due to the well-established fame of Ulta House.

With a 5% conversion rate, you need 14,500 traffic monthly to earn $1000. It’s not easy, but possible for affiliates with medium influence.

Here are some estimations to illustrate the range:

  • A small beauty blog with 1,000 followers: Might earn $50-$100 per month with minimal promotion.
  • Successful beauty influencer with 50,000 followers: Could earn $500-$1,000+ per month with effective marketing.
  • Large website with targeted beauty content: May generate $5,000+ per month depending on traffic and conversion rates

Ulta Beauty affiliate program reviews

Having a large following isn’t a requirement for the Ulta affiliate program, there are some nuances to consider before saying they “accept anybody.” The program is technically open to all: anyone with a website, blog, or social media channel can apply.

Of course, influencers or content creators are the main partners of Ulta Beauty to promote their products and brands. Such ambassadors typically have a large and engaged audience interested in beauty products, attributed to the majority of Ulta affiliate sales. 

However, approval is not guaranteed. The Ulta PR team aims to partner with affiliates who align with their image and target audience. 

Unlike some programs that target influencers specifically, Ulta’s affiliate program is open to anyone with a website, blog, or social media channel. They don’t ask for your follower count or traffic statistics during the application process. 

This means it’s a great opportunity for beginners and established creators alike.

What do you get as an affiliate of Ulta Beauty: 

  • Commissions flat 2%: You will earn a 2% commission on sales of cosmetics, skincare, fragrances, nail products, and more.
  • Wide variety of products: Ulta offers a wide variety of products from popular brands, so you’re sure to find something that your audience will love.
  • Free shipping and exclusive offers: Ulta often offers free shipping and exclusive offers to its affiliates, which can help you boost your sales.
  • Easy to join: The affiliate program is easy to join and manage, and you can get started immediately. 

Plus, the commission rates offered by Ulta (which most of the time at 2%) may not be as lucrative as those provided by other brands and e-commerce sites. This means that affiliates could potentially earn more money promoting products from different companies.

Additionally, the 37-day waiting period for payments might deter some individuals. 

While it’s convenient that Ulta’s program operates through Impact, relying solely on one affiliate program may not be the most effective strategy. Diversifying by joining multiple programs can increase earning potential and mitigate the impact of any shortcomings in individual programs.

Ulta affiliate program FAQs

Do I need to be an influencer to promote Ulta? 

No, you do not need to be an influencer to become an affiliate for Ulta! While having a large following can certainly be helpful, it’s not a requirement.

Does Ulta have a referral program? 

Ulta Beauty does not have a specific referral program where you can refer friends or family members for direct rewards. However, they do offer an affiliate program for website owners and influencers. 

Does Ulta have an Ulta influencer program? 

Not a separate program from the “Ulta affiliate program”. Ulta uses the term “influencer” to describe creators who participate in their affiliate program.

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.


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