07 best SEO Apps to boost your Shopify store rankings [2024]

Shopify offers a wide range of SEO apps that can help you improve your store’s ranking in search results.

This blog post is sponsored by BixGrow – Affiliate Marketing, which will power your marketing campaign alongside SEO apps.

There are over 200 apps on Shopify that help you with SEO. Here are 07 hand-picked apps that cover all your needs.

How do Shopify SEO apps help?

SEO for Shopify stores may include a variety of aspects. Here are 05 common aspects the SEO apps on Shopify will help you improve:

• SEO Audit: Most SEO apps on Shopify provide site audit features. It checks for broken links, slow page speeds, missing meta tags & anything else to keep your store smooth.
• Keyword research: Keywords are certain terms that customers use while searching for your product. Keyword research functions help you identify suitable words that will match with users’ queries.
• On-page optimization: SEO apps make sure your site layout, product titles, descriptions, blog text, and images are qualified to get on Google search.
• Technical SEO: To make sure your website operates seamlessly, allowing customers to have a better experience. For example, fixing broken links and boosting loading times.
• Site structure: SEO apps modify your site’s internal links layout, allowing search engines to understand your site content focus. This may include refining a sitemap to search engines or creating topical authority.
• Rich snippets: A snippet is a small piece of information displayed on SERP (e.g. product ratings and reviews) and a good snippet means an increase in the click-through rate.

Another aspect of SEO is SEO audits – it is simple about identifying SEO issues on your webpage. The issue may be related to any of the aspects above. E.g. duplicate title tags, meta descriptions, and image alt text.

A bit different from store speed, SEO may cover a vast variety of components. However, keeping your store speedy is the minimal condition to maintain a good SEO practice.

1. TinyIMG – best for image SEO 

TinyIMG stand out as the best app for image SEO. It is particularly useful for stores stores heavily reliant on photos.

This app solves 02 problems: slow page load times due to large image files and lack of proper image SEO implementation. By tiny images and adding relevant metadata, TinyIMG helps improve website speed and ranking on SERP. 

User feedback on TinyIMG

• Overall Rating: 4.9 out of 5 stars.   
• Total Reviews: 1900+ 

TinyIMG pros

• Resizes and compresses images without a noticeable impact on quality
• Automatically generates ALT texts optimized for SEO
• Includes the lazy loading feature that can speed up your website
• Runs SEO audits and identifies issues that need to be solved
• Converts JPG and PNG files to WebP

TinyIMG cons

• The free plan optimizes only up to 50 monthly images

A unique feature of TinyIMG is its focus on both image SEO and site speed optimization. Many similar apps only address one or the other. We definitely recommend this app for merchants whose stores having strong visual layouts (e.g clothing or toys store).

Whether you’re only beginning to make sales on Shopify or already are one of the best merchants in your field, TinyIMG is the SEO app for you. With it, you get the free version that optimizes up to 50 monthly images, improves SEO Alt texts and filenames, audits your store, and also speeds it up. The premium plans cost from $4.99 to $19.99/month, giving you access to other top-notch tools.

2. SearchPie SEO & Speed optimize

SearchPie improves your store’s visibility in search engine results and optimizes website loading times. It is your virtual store SEO manager.

User Feedback:

• Overall Rating: 4.9 out of 5 stars.   
• Total Reviews: 3500+   

This app is a comprehensive SEO app that includes features such as keyword research, on-page optimization, and technical SEO audits. It also offers 24/7 real-time support. 

SearchPie Pros

SearchPie offers a range of features to streamline SEO and speed optimization:

• Craft compelling meta descriptions and title tags for your products and pages
• USE the AI assistant to generate product descriptions that are optimized for search engines.
• Google Search Console integration that helps monitor your website’s search performance directly in-app.
• Conduct basic keyword research
• Analyze and improve your website’s loading speed, leading to a better user experience. 

SearchPie Cons

• More expensive than average (up to $100 monthly)
• Some automatic features may lead to small unexpected inconvenience

Their customer service is highly evaluated with prompt, responsive, and 24/7 real-time support. Setting up the app is easy. Additionally, the app provides clear instructions and helpful resources to get you started.

Users value this app due to its ability to boost SEO scores effectively, especially with website speed. Their support team is particularly helpful and responsive. The AI content generator and helpful analytics are potential differentiators.

3. Avada SEO

This app offers a wide range of SEO features, including keyword research, on-page optimization, and sitemap generation. It also integrates with Google Search Console, which can help you track your website’s SEO performance.

It is an SEO toolkit with robust on-page optimization features that is easy to use even for beginners.

User feedback:

• Overall Rating: 4.9 out of 5 stars.   
• Total Reviews: 6300+ 

Avada SEO Pros:

• Automatically optimizes product images for faster loading times. 
• Uses techniques like minification & lazy loading to improve website speed.  
• Simplifies adding and editing meta descriptions and title tags for your products and pages, which helps search engines understand your content better.
• Adding alt text to your images improves SEO.
• Modify the page to make sure your store is mobile-friendly – a must for modern SEO.

Avada SEO Cons:

• More costly than average
• Need time to learn to understand the app

The app is outstanding with user-friendly designs and resourceful guidance on the Avada homepage. Even people with zero SEO knowledge can get on with it easily. 

Though Avada has a free plan, you can only enjoy all of its elite with an enterprise plan at $82.50/month (or $990/year if billed annually)

Avada SEO generally has positive reviews. Users appreciate the app’s ease of use, automation features, and positive impact on website speed and SEO. A few users mention limitations in free plans and suggest needing more advanced features.

4. Tapita SEO and Speed Optimizer 

Overall, Tapita SEO and Speed Optimizer is an effective tool for improving website speed and positive impact on SEO. Customer support is also helpful and responsive. 

User Feedback

• Overall Rating: 5 out of 5 stars.   
• Total Reviews: 1900+

Tapita SEO pros

Tapita offers a robust suite of tools, including:

• Optimizes page speed through techniques like Javascript delay and preloading, leading to a faster user experience.
• Reduces image file sizes without sacrificing quality, further improving loading times.
• Identifies SEO issues in your store and provides suggestions for improvement.  
• Ensures your website structure is functional and search engines can easily crawl your pages. Provides basic keyword research capabilities 

Tapita SEO Cons

• Some users may need time to understand all the features.
• The app lacks functionalities for advanced SEO

Tapita is known for its user-friendly interface. Many features, like speed optimization, can be implemented with a single click. The app also provides clear instructions and tooltips to guide users. Tapita integrates seamlessly with Shopify.

Its free version includes basic features, including SEO optimization and speed enhancements. While the basic version is free, you may have to pay for certain advanced functionalities. These charges are billed in USD.

Some users mentioned that the app lacks functionalities for advanced SEO, compared to some other SEO apps. So, if your stores require advanced SEO functionalities, you might need to explore other options alongside or in addition to Tapita. 

5. Booster SEO & Image Optimizer 

Booster SEO & Image Optimizer aims to improve your store’s ranking in search results by optimizing product descriptions, meta tags, images, and other technical aspects.

User Feedback

• Overall Rating: 4.9 out of 5 stars.   
• Total Reviews: 6500+

Booster App has pretty straightforward and user-friendly interfaces. The best part is many features can run automatically, without advanced knowledge about technical SEO. 

Pros of Booster SEO & Image Optimizer

Here’s a breakdown considering both possibilities

• Automates common tasks like meta tag creation and image optimization.
• This app searches for broken links in your webpage/
• Generates rich Google snippets for improved search result presentation.
• Schema markup, meta tag optimization,… 

Cons of Booster SEO & Image Optimizer

• The free plans are reported to be limiting, and paid plans might not be suitable for all budgets.

If SEO improvement is your primary concern, then Booster SEO could be a valuable tool. 

6. Sherpas: Smart SEO

Sherpas: Smart SEO addresses SEO things like meta tags, image optimization, broken link detection, and page speed to boost your search engine ranking and drive organic traffic. 

User Feedback

• Overall Rating: 4.9 out of 5 stars.   
• Total Reviews: 1300+ 

Pros of Sherpas: Smart SEO

• Offers functionalities like bulk editing of product tags, generating AI-powered meta descriptions, and optimizing image alt text for better search engine understanding.
• The app automatically detects broken links
• Insights into your store’s page speed and offers suggestions for improvement.
• This app supports multiple languages
• JSON-LD integration

Cons of Sherpas: Smart SEO

• Interference is a bit complex
• Free plan have many limits

Pricing can be up to $30 monthly, do not include customized functions. Here are the details:

• Free Plan: Free
• Pro Plan: $9.99/month 
• Business Plan: $19.99/month
• Premium Plan: $29.99/month 

Users report that they see a clear improvement in their SEO scores and website performance.  Some users mention occasional bugs or limitations in the free plan, but overall feedback highlights the app’s high performance in simplifying SEO tasks.  

7. SEOAnt – AI SEO Optimizer 

SEOAnt is a powerful SEO app that includes features such as keyword research, on-page optimization, and backlink tracking. It is a good option for Shopify store owners who are serious about SEO.

User Feedback

• Overall Rating: 4.8 out of 5 stars.   
• Total Reviews: 1,000+   

SEOAnt is beloved due to its easy-to-use interface and responsive support from the CS  team. Overall, the app boosts SEO performance, which sequencing in better results on search engine results pages. 

SEOAnt Pros

SEOAnt is an AI-powered SEO tool that is seamlessly integrated with Shopify stores. Here’s a breakdown of its key functionalities

• SEOAnt scans your store and detects technical SEO issues such as broken links (404 errors) and redirects. 
• Find relevant keywords
• AI writer function (ChatGPT) to generate SEO-friendly product descriptions
• Give suggestions on meta descriptions, title tags, and image alt text. 
• Backlink Monitoring (Limited): While one of its core focuses, SEOAnt offers some backlink monitoring functionalities. 

SeoAnt Cons:

• Some merchants reported app operational issues
• Minor bugs (e.g. duplicates images)

SEOAnt is designed specifically to improve your store’s visibility in search engine results pages (SERPs).  Plus, it also stands standout with its AI-powered functionalities, including using AI to address SEO tasks and identify areas for improvement. This app is useful for anybody who has non-basic SEO or wants to save time by doing manual tasks. 

Wanna see more Shopify apps reviews?

• Shopify Store Credit Apps
• Loyalty & Rewards Apps
• Referral program Apps for Shopify
• Shopify Apps For Your Clothing Store

FAQs: Shopify SEO Apps

Wrapping it up: In consideration of the best SEO app for Shopify 

This article is supported by BixGrow – Shopify apps that help merchants launch various affiliate programs – which may be a helping hands-on marketing besides SEO apps.

While every app above got ranked highly on Shopify, you won’t need all of them. Right here, we have some tips for choosing the perfect SEO app for you: 

• Looking for recent reviews to have insights into the app’s current performance.
• There are alternative SEO apps on the Shopify App Store to compare features, pricing, and user feedback before making a final decision.  

Our review on Top 07 SEO Apps hopefully has given you an insight of SEO apps on Shopify related to SEO. These apps offer a range of functionalities that cater to different aspects, so it is important to choose an app that aligns with your specific SEO goals!