10+ High-paying UK Affiliate Programs (2025)

In 2023, UK advertisers allocated £1.1 billion to affiliate marketing, reflecting a 4% increase from the previous year. As the affiliate landscape expands, understanding the top programs available in the UK becomes essential for marketers aiming to capitalize on this lucrative channel.

Let’s dive deep into the best profitable UK affiliate programs to earn passive income. 

1. Amazon Associates

The Amazon Associates program is one of the most well-known affiliate programs globally, and its UK version provides an excellent opportunity for affiliates to earn commissions by promoting millions of products across various categories.

• URL: Amazon UK Associates
• Commission: differs based on product category, usually around 1 – 10%. 
• Cookie Duration: 89 days (the item must be added to the customer’s Shopping Cart within 24 hours of their arrival at Amazon.com via your affiliate link)
• Products: millions of products across diverse categories

Amazon Associates was launched in 1996, making it one of the first affiliate programs in eCommerce. Over the years, it has helped countless affiliates generate passive income by earning commissions on referred sales.

One interesting fact is that Amazon’s affiliate program was instrumental in helping major online publishers scale their businesses, including The Wirecutter, which The New York Times later acquired for $30 million.

The commission rates for Amazon UK’s affiliate program are up to 10%, and vary depending on the product category:

• Luxury Beauty, Amazon Fresh, and Physical Books: Up to 10%
• Fashion and Sports Equipment: Up to 7%
• Home, Garden, and DIY: Up to 5%
• Consumer Electronics: Up to 3%
• Amazon Devices (e.g., Echo, Fire TV, Kindle): 1%

Amazon Associates operates on a 24-hour cookie window, meaning affiliates earn a commission if a customer purchases within 24 hours of clicking their link. However, if the user adds a product to their cart within that timeframe, affiliates can still receive a commission if the purchase is completed within 90 days.

Amazon’s affiliate program has proven to be highly successful for UK-based bloggers, niche website owners, and YouTubers. Some affiliates earn £1,000+ per month, with top-tier affiliates generating six-figure annual revenues by leveraging SEO-optimized content and strategic product recommendations.

2. LEGO UK toy affiliate program 

The LEGO Affiliate Program allows affiliates to earn commissions by promoting LEGO products through their websites, blogs, or social media platforms. With a globally recognized brand and a dedicated fan base, the program is ideal for toy bloggers, parenting influencers, and content creators in the education and entertainment niches.

• URL: LEGO UK
• Commission: up to 3%
• Cookie Duration: 7 days
• Products: Toys, collectibles,..

LEGO was founded in 1932 in Denmark and has since grown into one of the most iconic toy brands in the world. The word “LEGO” is derived from the Danish phrase “leg godt,” meaning “play well.” LEGO’s affiliate program is run through Rakuten Advertising, a leading affiliate network.

Affiliates can link to LEGO’s official website, where customers can purchase exclusive sets, limited-edition items, and best-selling collections.

The LEGO Affiliate Program offers a 3% commission on all sales made through affiliate links. While the percentage may seem lower than other programs, the advantage lies in LEGO’s high average order value, as many sets cost upwards of £100.

Affiliates focusing on toy reviews, parenting blogs, STEM education, and collectibles have seen significant success with LEGO. Some top LEGO affiliate marketers earn £500–£3,000 per month, especially during high-demand seasons like Christmas and Black Friday.

You should optimize content for search engines and visual platforms like Pinterest to help attract organic traffic.

3. Shopify

The Shopify Affiliate Program allows content creators, educators, and entrepreneurs to earn commissions by referring new merchants to Shopify. As one of the leading eCommerce platforms, Shopify powers over 4 million businesses worldwide, making it a lucrative option for affiliates promoting online store solutions.

• URL: Shopify UK
• Commission: up to 150$
• Cookie Duration: 30 days
• Products: Shopify paid plan

Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake in Canada. Initially designed to sell snowboarding gear, it has evolved into one of the largest eCommerce platforms globally.

Shopify offers generous commissions, especially for affiliates referring new Shopify users. The program operates with a one-time commission model. You can earn up to $150 for every eligible Point of Sale Pro referral. This is a very high commission rate compared to other affiliate programs.

This free-to-join Shopify affiliate program is ideal for bloggers, YouTubers, and digital marketing experts who create content about dropshipping, online business, and eCommerce success stories.

4. Shein UK fashion affiliate program 

The Shein Affiliate Program allows influencers, bloggers, and content creators to earn commissions by promoting Shein’s trendy and affordable fashion. 

• URL: Shein Partners
• Commission: up to 20%
• Cookie Duration: 30 days
• Products: man – woman – kid fashion

Shein was founded in 2008 by Chris Xu and has since grown into one of the world’s largest online fashion retailers. The brand ships to over 150 countries and is widely known for its affordable pricing and influencer-driven marketing strategies.

As one of the most popular fast fashion brands, Shein has a strong online presence, particularly among Gen Z and millennial shoppers. Affiliates can earn by driving traffic to Shein’s website through blogs, social media, or YouTube content.

The Shein Affiliate Program offers commission-based earnings, with rates varying depending on:

• Standard commission: 10–20% per sale
• Exclusive influencer deals: Higher commissions and bonuses for influencers with large followings
• Seasonal promotions & bonus incentives for top-performing affiliates

Many fashion influencers and bloggers make £500–£5,000+ per month by consistently promoting Shein. You should leverage Instagram and TikTok to promote Shein successfully. 

5. Temu

The Temu Affiliate Program allows affiliates to earn commissions by promoting the budget-friendly eCommerce platform that connects consumers to a wide variety of products ranging from home goods to fashion. 

• URL: Temu affiliate
• Commission: up to 20%
• Cookie Duration: 7 days
• Products: electronics, home goods, fashion, beauty, and more

Launched by the same parent company behind Pinduoduo, Temu quickly gained traction by offering deeply discounted products and delivering them worldwide.  One of its biggest selling points is its ultra-low pricing, which has earned it a loyal customer base.

Temu became the #1 shopping app in the U.S. within just a few months of launching, creating a massive buzz around its affordability and product diversity.

Affiliates can leverage Temu’s competitive pricing and extensive product range to attract a wide audience, including bargain shoppers, bargain hunters, and those looking for trendy items at a lower cost.

Payments are processed monthly with a minimum payout threshold of £50. Many affiliates have started seeing success with Temu’s highly discounted offerings and regular promotions. Successful affiliates often promote limited-time offers or flash sales, encouraging followers to take advantage of the deals.

6. Skyscanner UK travel affiliate program

Skyscanner, a leading travel search engine, allows users to compare prices from a wide range of providers, giving them access to cheap flights, hotels, and travel services worldwide. Affiliates earn commission by referring users who book flights, accommodations, and car rentals via their referral links.

• URL: Skyscanner
• Commission: up to 6%
• Cookie Duration: 30 days
• Products: hotel and flight booking; car rental

Founded in 2003 in Edinburgh, Scotland, Skyscanner quickly grew into one of the world’s largest travel search engines. Its platform helps users find and book flights, hotels, and car rentals by aggregating prices from thousands of travel providers.

In 2016, Skyscanner was acquired by Ctrip, China’s largest online travel agency (now Trip.com). It operates in over 30 languages and serves millions of users every month.

Skyscanner UK affiliate program has a promising commission bonus:

• Flight bookings: Affiliates earn up to 4%–5% commission for successful flight bookings
• Hotel bookings: Up to 3%–6% for each completed hotel reservation
• Car rentals: 2%–4% commission depending on the provider

With a strong reputation and millions of users, Skyscanner offers trusted travel options that convert well. 

Skyscanner’s wide range of travel services and competitive commission rates make it a great choice for travel-related affiliates. It’s ideal for travel bloggers who focus on creating travel guides, flight comparison charts, and budget travel tips. Some have even seen impressive earnings by promoting seasonal sales and last-minute travel deals.

7. Expedia affiliate program

Founded in 1996 as a division of Microsoft, Expedia rapidly grew into a leading travel agency offering an array of services such as booking hotels, flights, and car rentals. The program is ideal for websites, blogs, and influencers with an audience interested in travel and booking services. 

• URL: Expedia
• Commission: up to 5%
• Cookie Duration: 30 days
• Products: travel packages, flight & hotel booking, etc

As one of the largest and most recognized online travel agencies in the world, Expedia allows affiliates to promote flights, hotels, car rentals, vacation packages, and activities. It’s a part of Expedia Group, which operates several other well-known travel brands like Hotels.com, Vrbo, and Orbitz.

The program is ideal for websites, blogs, and influencers with an audience interested in travel and booking services. By joining the Expedia affiliate program, affiliates can earn a commission on bookings made through their referral links.

Expedia affiliates typically generate revenue by creating engaging content such as travel blogs, destination guides, vacation planning tips, and hotel reviews. These types of content attract users looking to book trips, making Expedia’s vast array of offerings a natural fit for monetization.

Many affiliates target specific travel niches, like family vacations, honeymoon destinations, or luxury travel, to create content that appeals directly to travelers seeking curated options. Some affiliates have reported earning consistent commissions by creating destination-specific travel content and linking to related services on Expedia.

8. Harrods UK luxury affiliate program

Harrods, one of the most iconic and prestigious department stores in the world, offers affiliates the chance to promote a vast selection of luxury goods, including fashion, beauty, homeware, and gourmet food.

• URL: Harrods
• Commission: up to 5%
• Cookie Duration: 30 days
• Products: high-end and luxury fashion, beauty, & homeware

Founded in 1849 by Charles Henry Harrod, Harrods started as a small grocery store in London. Over time, it became a global luxury retail landmark, known for its grand architecture and exceptional range of products. Harrods boasts over 1 million square feet of retail space, making it one of the largest and most prestigious department stores in the world.

Affiliates can earn up to 5% on sales generated through their referral links, depending on the category of the products purchased. For high-end luxury items, you may be offered premium commission rates to incentivize promoting higher-value items.

Fashion bloggers, lifestyle influencers, and luxury travel content creators can create content around Harrods products to attract affluent audiences. Affiliates who can tap into the high-net-worth individuals looking for exclusive luxury items often see higher conversions and commissions.

Given Harrods’ luxurious offerings, it’s important to showcase professional-looking content that highlights the beauty and quality of the products, using videos or stunning photography.

9. Zara affiliate program UK

Zara, part of the Inditex group, is an iconic brand recognized for its wide range of women’s, men’s, and children’s fashion, along with accessories and shoes. Affiliates in the UK have the opportunity to earn commissions by driving traffic and sales to Zara’s online store, promoting trendy, high-quality clothing and fashion items that cater to various demographics.

• URL: Zara UK 
• Commission: up to 8%
• Cookie Duration: 30 days
• Products: women’s, men’s, and children’s fashion

Founded in 1974 by Amancio Ortega in Spain, Zara began as a small store selling low-cost, high-quality clothing. The company quickly grew to become a global fashion giant, revolutionizing the retail world with its rapid fashion cycle, and introducing new collections frequently, often in response to the latest trends. 

Zara has expanded to over 96 countries worldwide, with more than 2,000 stores, and it remains a staple of contemporary fashion culture.

Fashion influencers, bloggers, and Instagram content creators can generate high conversions by focusing on new arrivals, seasonal collections, and Zara’s collaborations with designers. 

Zara’s seasonal collections (e.g., summer dresses, and winter coats) are highly anticipated by consumers and are great for affiliate promotion. The affordable prices combined with stylish clothing make it a hit among young adults looking to stay on-trend without breaking the bank.

10. Adidas UK sports affiliate program 

Adidas has established itself as a top brand in the world of sports and lifestyle, with a vast product range catering to both professional athletes and casual fitness enthusiasts. The Adidas Affiliate Program allows affiliates to promote one of the world’s most iconic sportswear brands, known for its athletic footwear, apparel, and sports equipment.

• URL: Adidas
• Commission: up to 5%
• Cookie Duration: 30 days
• Products: athletic footwear, apparel, and sports equipment

Founded in 1949 by Adolf “Adi” Dassler in Germany, Adidas quickly grew to become a global leader in sportswear. The company was built on the principle of helping athletes perform at their best, a vision that continues to shape the brand today. Over the years, Adidas has sponsored major athletes, teams, and sporting events, solidifying its position as one of the biggest sports brands worldwide.

Adidas is famous for its three-stripe logo, which was originally designed for functional reasons – to make the shoes more supportive. The logo eventually became one of the most recognizable symbols in the sportswear industry.

Monthly payments are made to affiliates, ensuring a steady income stream for those who generate consistent traffic. Payment methods include PayPal and bank transfers, providing flexibility for affiliates.

Whether you focus on fitness enthusiasts, runners, soccer players, or even adventure sports fans, Adidas offers products for all kinds of athletic and outdoor activities. Adidas frequently launches collaborations with designers, celebrities, and sports teams, which generates a lot of excitement and media buzz. Promoting these collections can lead to high engagement.

11. Nike UK sports affiliate program 

Known for its athletic footwear, clothing, and accessories, Nike is a globally recognized name that appeals to athletes, casual fitness enthusiasts, and fashion-conscious consumers. 

The Nike UK Affiliate Program allows affiliates to promote one of the world’s most iconic and innovative sportswear brands.

• URL: Nike
• Commission: up to 8%
• Cookie Duration: 30 days
• Products: Sportswear 

Founded in 1964 by Bill Bowerman and Phil Knight, Nike was originally known as Blue Ribbon Sports before officially becoming Nike in 1971. The company’s swoosh logo and the phrase “Just Do It” became synonymous with sports and performance culture worldwide. Nike has sponsored legendary athletes like Michael Jordan, Serena Williams, and Cristiano Ronaldo, cementing its position as the global leader in sportswear. 

Nike’s wide appeal and massive product range make it one of the most popular affiliate programs in the world. The brand’s products are widely used by professional athletes, sports teams, and fashion enthusiasts alike. 

Nike is increasingly focusing on sustainable materials and eco-friendly products, which can attract a more eco-conscious consumer base.

Nike is a trusted brand that attracts millions of visitors every day. With Nike’s well-established reputation, it’s easy to convert potential leads into sales. Given its global presence, Nike products are constantly in high demand, making it an excellent affiliate program for those looking to generate significant revenue.

12. Farfetch affiliate program 

Farfetch is an online luxury fashion retailer that offers a vast selection of high-end clothing, shoes, and accessories from boutique stores around the globe. The platform caters to a fashion-conscious audience looking for exclusive, high-quality items and is widely recognized in the luxury fashion market.

• URL: Farfetch
• Commission: up to 12%
• Cookie Duration: 30 days
• Products: high-end clothing, shoes, and accessories

Founded in 2008 by José Neves, Farfetch began as a platform to connect high-end boutiques to the global fashion marketplace. With its headquarters in London, Farfetch quickly grew into a major player in the online luxury fashion space. 

The company went public in 2018 and has continued to innovate, offering a vast array of luxury brands, including Chanel, Gucci, Balenciaga, and many more.

Given the exclusivity and prestige associated with luxury fashion, Farfetch’s affiliate program presents an exciting opportunity for affiliates to tap into the high-end market. Its broad selection of designer items ensures that affiliates have access to a diverse range of products to promote.

Luxury fashion typically comes with higher price tags, which means higher commissions for affiliates promoting expensive items.

Farfetch appeals to wealthy consumers who are looking for high-end, luxury fashion. Affiliates who have access to this demographic can see great success in the program.

13. The Range

The Range is a popular UK-based retailer known for its extensive product selection that spans from furniture, home decor, and gardening products to arts and crafts supplies. The Range offers a unique mix of affordable home essentials and specialty items, which has earned it a strong following among UK shoppers.

• URL: The Range UK
• Commission: up to 10%
• Cookie Duration: 15 days
• Products: furniture, home decor, gardening products, arts and crafts supplies, etc

Founded in 1989 by Chris Dawson, The Range started as a small store in Plymouth, UK, and has since expanded into one of the largest home and lifestyle retailers in the country. With over 180 stores across the UK, The Range has become a household name, offering everything from furniture to home improvement tools.

You can earn up to 8% commission on sales, with the rate varying depending on the product category and the volume of sales. The Range’s commission structure is competitive in the home and lifestyle sector, especially for affiliates promoting large-ticket items like furniture and garden equipment.

With its affordable pricing and vast product selection, The Range appeals to a wide demographic, from budget-conscious buyers to those seeking quality products for their homes. 

The Range often runs sales and discounts, especially during major holidays and events like Black Friday, which can boost affiliate earnings significantly during these periods.

Since many customers search for specific products online, optimizing your content with SEO strategies can help you drive more traffic to The Range’s website and increase conversions. Posting reviews of popular home items or DIY kits will give your audience valuable insights into The Range’s offerings, encouraging clicks and purchases through your affiliate links.

14. Very affiliate program

Very.co.uk is one of the UK’s leading online retailers offering a wide range of products, including fashion, homeware, electronics, and beauty products. Known for its convenient buy now, pay later options and regular sales events, Very is a popular choice for shoppers seeking affordable prices and flexible payment plans.

• URL: Very UK affiliate
• Commission: up to 5%
• Cookie Duration: 30 days
• Products:  fashion, homeware, electronics, and beauty products

Founded in 2009, Very.co.uk is part of The Very Group, a parent company that also owns Littlewoods. The retailer is known for its innovative approach to e-commerce and customer satisfaction. It operates primarily online, allowing customers to shop from home and enjoy a seamless shopping experience.

With a vast catalog of products, affiliates can tap into different customer interests, making it easier to create targeted content for their audiences. Very’s buy now, pay later system is a unique selling point, allowing affiliates to promote products to customers who prefer to spread the cost over time. 

With the option to earn commissions on multiple products in one transaction, Very affiliates can increase their earnings through bundling or cross-selling related products.

FAQs

Conclusion

Affiliate marketing in the UK is more than just a way to earn passive income – it’s an opportunity to partner with some of the world’s leading brands and share products that resonate with your audience. Whether you’re looking to dive into the Amazon Affiliate Program, promote trendy styles with Shein, or help people book their next trip through Expedia, there’s a perfect program for every niche.

So, what are you waiting for? Start exploring the programs that align with your passions and audience, and with a bit of effort, you can turn affiliate marketing into a profitable venture. Remember, success comes from consistency and choosing the right brands to partner with.