10+ Best Affiliate Programs In Australia (2025)

The Interactive Advertising Bureau (IAB) Australia’s 2024 industry review highlights the significant role affiliate marketing plays in the country’s advertising landscape. 

For marketer looking to tap into this lucrative market, many affiliate programs in Australia offer chances to earn commissions by promoting well-known brands. Let’s find out the top Australia affiliate programs. 

1. Amazon Associates

Amazon Associates is one of the world’s most well-known affiliate programs, first launched in 1996. When Amazon expanded to Australia in 2017, it introduced its affiliate program to local publishers, bloggers, and influencers. This program allows affiliates to earn commissions by promoting a vast selection of products across multiple categories.

• URL: Amazon Aus Associates
• Commission: differs based on product category, usually around 1 – 10%. 
• Cookie Duration: 89 days (the item must be added to the customer’s Shopping Cart within 24 hours of their arrival at Amazon.com via your affiliate link)
• Products: millions of products across diverse categories

Amazon’s affiliate program is that it played a significant role in the success of major content sites. For example, The Wirecutter, a tech and gadget review site, built its revenue model around Amazon’s affiliate commissions before being acquired by The New York Times for $30 million.

Affiliates earn commissions by sharing their unique Amazon links on websites, blogs, social media, or YouTube. If a user clicks the link and makes a purchase within 24 hours, the affiliate earns a commission. If the item is added to the cart within this period, the purchase can still qualify for commission if completed within 89 days.

One of the biggest advantages of the Amazon Associates Australia program is its vast selection of products across multiple categories, allowing affiliates to promote a wide range of items. As a globally recognized and trusted brand, Amazon also benefits from high conversion rates, making it easier for affiliates to generate sales. Additionally, the sign-up process is simple and accessible, making it a great option for beginners.

Related: Affiliate Programs in New Zealand

2. Kmart 

Kmart is one of Australia’s most beloved retail brands, known for its affordable pricing and trendy homewares. Originally founded in the U.S. in 1962, Kmart expanded to Australia in 1969 and has since become a go-to destination for budget-conscious shoppers. Its affiliate program allows partners to promote a wide range of everyday essentials, home decor, and fashion items.

• URL: Kmart Australia affiliate program
• Commission: up to 5%
• Cookie Duration: 30 days
• Products: Homewares, clothing, toys, electronics, and lifestyle products

The “Kmart Hacks” trend, where customers creatively repurpose Kmart products for stylish home makeovers, has fueled a massive online community. It is an exciting opportunity for affiliates in the lifestyle and home décor niche.

The Kmart affiliate program offers competitive commissions across various product categories:

• Home & Living, Furniture, and Outdoor: Up to 5%
• Fashion & Apparel: Up to 4%
• Electronics & Toys: Up to 3%
• Clearance & Discount items: 2%

Kmart’s strong social media presence and affordability make it an ideal affiliate program for bloggers, influencers, and deal-focused websites. Many Australian lifestyle bloggers generate revenue by featuring Kmart products in DIY projects and budget-friendly home styling tips. Some top affiliates earn four-figure monthly commissions by leveraging Pinterest and Instagram to showcase Kmart-inspired designs.

3. Shein affiliate program 

SHEIN is a global fast-fashion retailer known for its trendy and affordable clothing, particularly among young shoppers. Originally founded in 2008, the brand has gained massive popularity in Australia due to its vast product selection, frequent new arrivals, and budget-friendly prices.

• URL: Shein Partners
• Commission: up to 20%
• Cookie Duration: 30 days
• Products: women’s and men’s fashion, accessories, beauty products, and home decor

SHEIN’s global reach and digital-first strategy have contributed to its incredible success. The brand’s website receives over 200 million visits per month, making it one of the most visited online fashion retailers. It was also the most Googled fashion brand in Australia in 2023, showing its strong presence in the market. On social media, SHEIN has built a massive following, with over 40 million Instagram followers and frequent viral fashion trends on TikTok.

The SHEIN affiliate program offers competitive commission rates that vary by product category, typically ranging from 1% to 20% per sale. The program features a 30-day cookie duration, which is longer than many competing fashion brands, allowing affiliates to earn commissions on purchases made within a month after a user clicks their link.

SHEIN’s strong social media presence makes it easier for affiliates to capitalize on trending items and viral fashion moments. High-performing affiliates may also receive perks like free clothing and exclusive discount codes to incentivize their audience

4. Nike Australia – sport affiliate program

Nike is one of the world’s most iconic sportswear brands, known for its innovative athletic footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, it officially became Nike in 1971 and has since grown into a global powerhouse. The Nike free-to-join Australia affiliate program allows publishers, content creators, and influencers to earn commissions by promoting its extensive range of performance-driven and lifestyle products.

• URL: Nike Aus
• Commission: up to 8%
• Cookie Duration: 30 days
• Products: running shoes, training apparel, accessories, and limited-edition sneaker

Nike generated over $51 billion in global revenue in 2023, solidifying its position as a leader in sportswear. It also boasts one of the most valuable brand names in the world, with a valuation of over $30 billion.

Nike’s influence extends beyond sports; it has played a major role in streetwear and pop culture, thanks to collaborations with celebrities, designers, and athletes. One of its most famous marketing campaigns, “Just Do It,” launched in 1988 and remains one of the most recognizable slogans in advertising history.

The cookie duration is 30-day for non-incentive publishers, and a 7-day cookie period for cashback, loyalty, and discount publishers.

Nike’s affiliate program is ideal for sports bloggers, fitness influencers, sneaker reviewers, and YouTubers who focus on athletic gear, running shoes, and workout fashion. To drive conversions, affiliates can create in-depth product reviews comparing different Nike sneakers, highlight training tips and workouts featuring Nike apparel, or showcase unboxing and styling videos for new releases.

5. Lego Australia

Lego is one of the most iconic toy brands in the world, renowned for its creativity, innovation, and high-quality building sets. The Lego affiliate program allows publishers and content creators to earn commissions by promoting Lego products, including classic sets, exclusive collector editions, and limited-time releases. 

• URL: LEGO 
• Commission: up to 3%
• Cookie Duration: 7 days
• Products: Toys and collectibles

Founded in Denmark in 1932, Lego has evolved from simple wooden toys to globally recognized plastic bricks that inspire creativity in children and adults alike. With themed sets based on Star Wars, Harry Potter, Marvel, and more, Lego has successfully expanded into pop culture, making its products highly desirable.

While Lego’s commission rates are on the lower side, the high average order value (AOV) of many Lego sets helps compensate. Collectible sets and exclusive editions can cost hundreds of dollars, meaning even a 3% commission on a $300 set still results in a decent payout. This is one of the best children education affiliate program

Lego’s biggest advantage as an affiliate program is its strong brand loyalty and universal appeal. It caters to both kids and adult collectors, making it a versatile product to promote. Additionally, Lego’s exclusive online releases and limited-edition sets create urgency among buyers, leading to higher conversion rates.

Many parents buy Lego sets to encourage STEM learning, creativity, and problem-solving skills in children. This makes Lego a great parenting affiliate program. 

6. Adidas affiliate program 

Founded in 1949 in Germany, Adidas has grown into a global powerhouse, competing with brands like Nike and Puma. The Adidas affiliate program allows marketers to earn commissions by promoting a wide range of Adidas products, from performance sportswear to streetwear and limited-edition sneaker drops.

• URL: Adidas Australia
• Commission: up to 5%
• Cookie Duration: 30 days
• Products: athletic apparel, footwear, and accessories

Adidas generates over €20 billion in annual revenue, making it one of the largest sportswear companies in the world. The brand sells over 400 million pairs of shoes per year, including classics like the Superstar, Stan Smith, and Ultraboost. 

The brand frequently releases exclusive sneaker collaborations that sell out quickly, making it a great program for affiliates who can drive traffic during these drops. Adidas also emphasizes sustainability, with eco-friendly initiatives like Primegreen and Primeblue materials made from recycled ocean plastics, which can appeal to environmentally conscious consumers.

Since Adidas frequently runs seasonal discounts and special promotions, affiliates should stay updated on sales events like Black Friday, Cyber Monday, and back-to-school sales to maximize earnings.

7. Sephora

Sephora is a globally recognized beauty retailer known for offering a wide selection of skincare, makeup, haircare, and fragrance products from top brands like Fenty Beauty, Rare Beauty, and Charlotte Tilbury.

• URL: Sephora Aus
• Commission:
• Cookie Duration: 
• Products: skincare, makeup, haircare, and fragrance

Founded in France in 1969, Sephora has expanded to over 2,700 stores worldwide, including a strong presence in Australia. The brand is loved for its high-end product offerings, exclusive collections, and customer-friendly perks such as the Beauty Insider loyalty program.

Sephora is one of the most influential names in the beauty industry, generating over $10 billion in annual revenue. The company’s Beauty Insider loyalty program has over 25 million members, making it one of the largest beauty rewards programs worldwide.

Sephora has a cult-like following among beauty lovers. With its extensive selection of luxury and indie brands, Sephora consistently attracts high-spending customers. The brand’s exclusive product launches, in-store beauty services, and digital beauty innovations also make it a standout retailer in the industry.

Affiliates can benefit from promoting high-margin beauty items, which tend to have strong repeat purchase rates.

8. Temu 

The Temu affiliate program provides an opportunity for affiliates to earn commissions by promoting a wide range of products at competitive prices. Given its growing popularity, it is a great program for content creators, bargain hunters, and influencers looking to monetize their audience.

• URL: Temu Affiliate
• Commission: up to 20%
• Cookie Duration: 7 days
• Products: fashion, home goods, electronics, and beauty

Launched in 2022 by PDD Holdings, the same company behind Pinduoduo, Temu has quickly expanded its reach to international markets, including Australia. Known for its ultra-low prices, frequent discounts, and aggressive marketing strategies, Temu attracts a large volume of budget-conscious shoppers.

Temu has been one of the fastest-growing online marketplaces, with its mobile app reaching over 100 million downloads within months of its launch. The platform frequently tops app store rankings, competing with giants like Amazon, eBay, and Shein.

Temu’s unique feature is its gamified shopping experience, where users can earn credits, participate in giveaways, and unlock special discounts by engaging with the platform. The brand has also been known for its aggressive referral campaigns, sometimes offering free products to users who successfully invite new customers.

Affiliates promoting Temu can earn anywhere from a few hundred to several thousand dollars per month, depending on their audience size and traffic quality. Given Temu’s high conversion rates and attractive commission structure, affiliates who focus on budget-friendly shopping trends can see consistent earnings.

9. The Iconic 

Since its launch in 2011, The Iconic has become a go-to platform for fashion-conscious shoppers in Australia and New Zealand, known for its fast shipping, hassle-free returns, and diverse brand selection. The Iconic Australia affiliate program is ideal for those with an audience interested in fashion, lifestyle, and sustainable shopping, as The Iconic places a strong emphasis on eco-friendly and ethical brands.

• URL: The Iconic
• Commission: Up to 10%
• Cookie Duration: 30 days
• Products: wide range of clothing, footwear, accessories, gifts, etc

The Iconic has over 1,000 brands and more than 80,000 products, making it one of the most comprehensive online fashion retailers in Australia. The platform is known for its same-day delivery in Sydney and next-day delivery in other major cities, setting it apart from many competitors.

The retailer’s extensive selection includes everything from affordable everyday wear to high-end designer fashion, making it an appealing choice for various consumer segments. Its commitment to ethical and eco-conscious fashion is also a key selling point for affiliates looking to promote sustainable shopping.

10. Etsy 

Etsy’s affiliate program allows content creators, bloggers, and social media influencers to earn commissions by promoting millions of handcrafted and vintage items. This program is particularly well-suited for those in the DIY, home decor, fashion, and gift-giving niches, as Etsy products often cater to audiences looking for customized and artistic goods.

• URL: Etsy Aus
• Commission: up to 10%
• Cookie Duration: 30 days
• Products: handcrafted and vintage items

Etsy has over 7.5 million active sellers and more than 100 million unique items, making it one of the most diverse online marketplaces for handmade and vintage goods. The platform attracts over 90 million active buyers annually, and its popularity continues to grow due to the increasing demand for personalized and sustainable shopping experiences.

One of Etsy’s standout features is its strong focus on supporting small businesses, with many sellers being independent creators who make their products by hand. Additionally, Etsy is a go-to platform for wedding decor, unique gifts, and eco-friendly fashion, making it a great affiliate choice for lifestyle bloggers and influencers. 

Etsy’s affiliate program is highly attractive due to its huge variety of unique, handcrafted, and niche products, allowing affiliates to cater to audiences looking for one-of-a-kind items. The 30-day cookie duration is also a significant advantage, giving affiliates ample time to earn commissions from referred visitors.

11. Farfetch Australia luxury affiliate program

Farfetch is a luxury fashion marketplace that connects shoppers with designer brands and boutique stores worldwide. The Farfetch affiliate program allows fashion bloggers, influencers, and content creators to earn commissions by promoting luxury and designer fashion to a high-spending audience.

• URL: Farfetch Australia
• Commission: up to 12%
• Cookie Duration: 30 days
• Products: high-end clothing, shoes, accessories, and exclusive designer collections

Unlike traditional retailers, Farfetch operates as a marketplace, meaning it doesn’t hold inventory but partners with independent luxury boutiques and brands to provide a vast selection of premium fashion.

Farfetch serves over 190 countries and has a customer base of millions of fashion-forward shoppers. The platform features more than 3,000 designer brands, including Gucci, Balenciaga, Prada, and Saint Laurent. In 2022, Farfetch reported over $4 billion in gross merchandise value, reflecting its strong position in the luxury fashion market.

A key challenge is that luxury fashion has a niche audience, meaning affiliates need to target the right demographics to succeed. Additionally, some high-end items may have limited stock or longer shipping times, which could impact conversions. While Farfetch’s commission rates are strong, the competition among luxury fashion affiliates is high, requiring well-crafted content and targeted marketing strategies.

12. eBay 

The eBay Partner Network (EPN) provides a unique opportunity to earn commissions by promoting millions of products across various categories. Unlike traditional eCommerce platforms, eBay allows users to buy both brand-new and pre-owned items, making it a goldmine for affiliates who specialize in niche markets like vintage fashion, rare collectibles, and refurbished electronics.

• URL: eBay Partners
• Commission: up to 6%
• Cookie Duration: 24 hours, but extended to 30 days if the item is added to the customer’s watchlist
• Products: Nearly everything – electronics, fashion, home goods, rare collectibles, refurbished tech, and more.

eBay is one of the world’s largest online marketplaces, offering everything from electronics and collectibles to fashion and home essentials. Founded in 1995, eBay revolutionized online shopping with its auction-style listings and “Buy It Now” options, making it a go-to platform for bargain hunters, collectors, and resellers alike.

eBay boasts over 132 million active buyers worldwide and has more than 1.9 billion live listings at any given time. One of its most famous transactions was the sale of a Gulfstream II jet for $4.9 million, proving that you can buy almost anything on eBay. 

The first-ever item sold on eBay was a broken laser pointer for $14.83. When the founder, Pierre Omidyar, contacted the buyer to ask if they knew it was broken, they responded: “I’m a collector of broken laser pointers.” This speaks to the unique and diverse marketplace that eBay has built over the years.

While eBay’s commission rates aren’t the highest, the sheer volume of transactions makes it possible for affiliates to earn significant income. High-ticket items like luxury watches, rare sneakers, and gaming consoles can bring in larger commissions, while niche markets like vintage fashion and trading cards tend to have dedicated buyers who frequently make purchases.

Some affiliates report earning thousands per month by creating targeted content around eBay’s best-selling categories. Successful strategies include SEO-optimized blogs, YouTube unboxings, and curated “best-of” product lists featuring eBay-exclusive deals.

13. Adore Beauty 

The Adore Beauty Affiliate Program is ideal for influencers, bloggers, and content creators in the beauty and skincare niche. With a focus on premium and cult-favorite brands like The Ordinary, Aesop, and Dermalogica, affiliates can promote high-quality products with strong brand loyalty.

• URL: Adore Beauty Affiliate Program
• Commission: Up to 10%
• Cookie Duration: 30 days
• Products: 13.000+ skincare, beauty, and wellness products

Adore Beauty is Australia’s largest pure-play online beauty retailer, offering over 270 brands and 13,000+ products across skincare, makeup, haircare, and wellness. Founded in 1999 by Kate Morris, Adore Beauty started from a garage and grew into a multi-million-dollar beauty empire. Known for its customer-first approach, the brand provides free shipping, free samples with every order, and in-depth beauty education through its blog and podcast.

Adore Beauty’s affiliate program is one of the best options for beauty-focused content creators in Australia. The commission rates are competitive, and the 30-day cookie duration is longer than most eCommerce programs. 

One of its standout advantages is its high average order value (AOV), as customers often purchase bundled skincare products or multi-item beauty hauls. This increases the earning potential for affiliates.

Free express shipping on orders over a certain amount, encourages larger purchases. Adore Beauty offers buy now, pay later options (Afterpay, ZipPay) to make high-end beauty more accessible.

14. Carvertical Australia automotive affiliate program

CarVertical is a blockchain-based vehicle history report provider that helps buyers avoid scams by offering detailed reports on used cars. By using VINs, CarVertical provides insights into accident history, mileage fraud, previous owners, stolen vehicle status, and more.

• URL: Carvertical
• Commission: up to 20%
• Cookie Duration: 90 days
• Products: Comprehensive vehicle history reports

Founded in 2017, CarVertical has gained trust across the global automotive market, operating in 25+ countries, including Australia. Their reports are particularly valuable in Australia’s booming used car market, where many vehicles are imported and may have hidden histories.

CarVertical’s affiliate program is an excellent choice for automotive bloggers, car dealerships, and finance websites due to its high demand and generous commissions. The 20% commission rate makes it far more lucrative than most eCommerce affiliate programs.

Another major advantage is the high conversion rate – car buyers actively search for history reports before purchasing, meaning they’re already primed to buy.

However, a key downside is that vehicle history reports are a one-time purchase rather than a recurring revenue stream. Affiliates will need a steady flow of new traffic to maintain earnings.

Best way to find an affiliate program in Australia

Affiliate marketing in Australia offers a variety of ways to partner with brands and earn commissions. Whether you’re a content creator, blogger, or influencer, you can find affiliate programs by either reaching out to brands directly or joining affiliate marketplaces that connect businesses with publishers.

Reaching out to brands directly

Some Australian brands don’t list their affiliate programs publicly or prefer working with select partners. In these cases, reaching out directly can help you secure exclusive deals with better commissions, custom discount codes, or long-term partnerships.

• Identify the right brands: Choose companies that align with your niche and audience. For example, if you run a fitness blog, brands like Lorna Jane or Rebel Sport might be a great fit.
• Find their contact info: Look for an “Affiliate” or “Partnerships” page on their website. If none exists, check the contact page or LinkedIn for marketing representatives.
• Reach out via email or social media: Many brands actively respond to partnership inquiries via email or even DMs on Instagram and LinkedIn.

To increase your chances of a successful partnership, your pitch should be short, clear, and persuasive.

Joining affiliate marketplaces

If you prefer a more structured way to find programs, affiliate marketplaces offer a one-stop shop for discovering, joining, and managing affiliate partnerships. These platforms list thousands of brands, making it easy to compare commission rates, tracking systems, and promotional tools.

Some common affiliate networks in Australia: 

• TikTok shop affiliate program: Ideal for influencers who promote products through TikTok videos and live streams.
• Instagram: Allows creators to tag affiliate products in posts and earn commissions.
• Commission Factory: A popular Australian affiliate network featuring top brands across fashion, tech, beauty, and more.
• BixGrow: Affiliate networks for beginners and small/ medium KOL. Exclusively for stores run on Shopify.
• Partnerize & Impact: International affiliate networks that also cater to Australian businesses.
• Rakuten Advertising: Works with major Australian retailers and global brands.

You should research the payout structure, supported brands, and tracking tools to find the best fit. Affiliate marketplaces simplify the process of managing multiple partnerships, offering access to tracking dashboards, promotional assets, and automated payouts.

If you want custom deals and better commissions, reaching out to brands directly may be the way to go. If you prefer quick and easy access to multiple programs, joining affiliate networks allows you to start promoting right away.

FAQs

Affiliate marketing in Australia is growing rapidly, but many beginners still have questions about its legality, best programs, and earning potential. 

Conclusion

Affiliate marketing in Australia presents an exciting opportunity for content creators, bloggers, and entrepreneurs to monetize their platforms by partnering with top brands. Success in affiliate marketing depends on choosing the right programs, understanding commission structures, and implementing smart promotional strategies. By leveraging SEO, social media, and email marketing, affiliates can build sustainable income streams and scale their earnings over time.

As the Australian eCommerce industry continues to grow, now is a great time to explore affiliate marketing. With the right approach and persistence, it can become a reliable source of passive income. Ready to get started? Find a program that aligns with your niche and start earning today.