SKIMS Influencer Program? Want to know how SKIMS to become a part of it? How much you can make from it? Keep reading as we will disclose SKIMS influencer program and our suggestion for a strategic approach to success in this dynamic field.
1. About SKIMS and Its Potential
Founded by Kim Kardashian, SKIMS offers inclusive, user-friendly, and cozy shapewear products.
Kim Kardashian used to face a lot of struggles finding shapewear matching her skin tone and she even dyed her shapewear with tea bags and coffee to get the right shade.
So, she ended up working with Jens and Emma Grede to launch her own shapewear brand SKIMS in 2019. The brand has products for more than ten skin tones, from “sand” to “onyx”. It also has sizes from XXS to 4X and adaptive lines for people with limited mobility. They also have the SKIMS Men version.
Generally, SKIMS offers shapewear solutions for everybody.
SKIMS experienced fast and steady growth in its revenue in the online platform with $94 million in 2022 and is projected to reach $140 billion before the end of 2023. The company value is now $4bn.
Furthermore, although there are no official announcements, the general public believes that SKIM owners are about to IPO the company in 2024. If they can make it, SKIMS will have a broader reach to audiences and support from shareholders, which promises exponential growth.
SKIMS has become a huge success in the industry, reaching a whopping $4 billion in value. That’s four times more than what it takes to be a unicorn, and way ahead of its rival Spanx. The brand that made Kim Kardashian ranked third on Forbes’ list of the Richest Women Celebrities in America, just behind Oprah Winfrey and Rihanna.
2. SKIMS Influencer Program
SKIMS Influencer Program, also known as SKIMS Ambassador Program, is an exclusive opportunity for content creators to collaborate with the brand. It is one of the most effective marketing strategies operated by SKIMS.
After joining the SKIMS Influencer program, you will be a SKIMS ambassador, influencer and SKIMS sponsored model. Furthermore, there are the following benefits:
- Sponsored Posts: While specific payment details are private, influencers can expect compensation for creating sponsored content that promotes Skims.
- Exclusive Opportunities: you are allowed to join exclusive events, such as early access to the brand collections.
- Free SKIMS products: High-performing individuals often receive free SKIMS products for content creation.
- Opportunity to become SKIMS’s Affiliate.
SKIMS Influencer Program only targets social media influencers (rather than pure affiliates) so it is better if you already established a strong presence on social media.
3. SKIMS Affiliate Program
SKIMS Affiliate Program is invite-based only. This means that Affiliate will be chosen from the SKIMS Team among influencers. In other words, you need to join the SKIMS Affiliate Program first if you want to become an affiliate model of SKIMS.
If you are lucky enough to be invited to the SKIMS Affiliate Program, you will receive a referral code and a link to sign up. You can use these to create your own affiliate links that can share with your followers. When someone clicks on your affiliate link and makes a purchase, you will earn a commission from SKIMS. So, besides the sponsorship from SKIMS for your social media post, you now earn some extra income from sales generated.
Being a SKIMS affiliate, you will get the following benefits:
- All of the Influencers’ benefits.
- Earn up to 10% – 20% commission on sales.
- 30-day cookie life.
- Monthly payout via PayPal or bank transfer: You will receive the commission for the previous month’s earnings before the 15th day of the current month.
- Affiliate dashboard and other support tools.
So, to be honest, it is challenging to be a SKIMS model as you need to compete with other content creators. You can try exploring another platform such as Farfetch to get more choices in the same segments or check out our list of 20%-commission-rate affiliate programs from qualified merchants.
4. How to apply for the SKIMS Influencer Program?
To have your name in the SKIMS PR list, there are two ways to become the brand’s Affiliate. Firstly, you can apply via Sovrn Network (only available in the U.S.A), or directly via the SKIMS influencer program. I highly recommend you apply through the SKIMS Influencer Program webpage portal.
To become an affiliate of SKIMS through the SKIMS influencer program, you can follow these steps:
1. On the official SKIMS website, click on “Influencers” in the bottom right.
2. You will be directed to this webpage below. Fill out your email address and check the box to accept the terms and conditions. Then, click “get started”.
3. You will be directed to this form to fill out your personal information. After filling out, click “Save”.
4. After clicking “Save”, Skims will require information about your social media accounts. Only Instagram is enough, but the more the better.
5. Once you have completed the form, submit the application.
6. Approval times may vary, so be patient.
5. Passive Apply to Skims
A more strategic approach is called Passive Apply, in which influencers actively interact with SKIMS content on social media, creating SKIMS content even when they are not actually a part of the program.
The TikToker @hollzp reveals her secret to working with Skims. She didn’t apply to their influencer program like most people do. Instead, she bought SKIMS products and made her own content for social media. She also made sure to interact with Skims online regularly, including hitting like, share, and comments on their posts.
Don’t worry, SKIMS has been much more active on TikTok recently. You can see this Tiktok fashion content beginner getting SKIMS attention in her 4th video. She was posting what she got from a SKIMS haul.
Obviously, you can apply the same strategy on Instagram.
6. What products you can promote?
If you’re a SKIMS affiliate, you can spread the word about their awesome products and earn some cash. Here are some of the things you can promote as a SKIMS affiliate:
1. Shapewear
SKIMS has shapewear for every body type and occasion. Whether you want to lift, smooth, or sculpt your curves, they have something for you. You can choose from bodysuits, shorts, leggings, bras, waist trainers, and more.
2. Underwear and Intimates
SKIMS makes underwear and intimates that are comfy and cute. They have bras, panties, thongs, and bralettes that fit well and look great. They also have different styles and colors to suit your mood and outfit.
3. Loungewear
SKIMS’ loungewear is perfect for chilling at home or going out. They have joggers, sweatshirts, robes, sleepwear, and more that are cozy and chic. You can mix and match them to create your own look.
4. Basics and Essentials
SKIMS has basic pieces that are easy to wear and style. They have tanks, bodysuits, leggings, and t-shirts that are versatile and flattering. You can layer them or wear them on their own.
5. Accessories
SKIMS also has accessories that go well with their main products. They have socks, headbands, and more that are fun and functional. You can use them to add some flair to your outfit or keep you warm.
See more: Gucci affiliate program
7. What are the qualities SKIMS looking for?
As we mentioned before, SKIMS targets social media influencers on Instagram and TikTok. However, reputation is not everything. There are some other standards and qualities that the SKIMS Team will take into consideration. You can have a check on the following criteria:
Basic Requirements
Before evaluating further, we need to consider the following basic requirements:
- Age: You must be over 18.
- Information: Personal information is required, including your name, gender, bra size, bottom size, and social media accounts.
- Gender: Although their products mainly focus on women, they are now launching Men’s. So, welcome to the industry, dudes.
Uniqueness
SKIMS celebrates the uniqueness of every individual. It is a brand that values diversity and inclusion in all aspects, not just in body shape or skin color. For example, SKIMS has featured models with limited mobility to showcase its products.
If you are different and confident, join the SKIMS influencer program now!
Comfort with Sexiness
SKIMS also combines comfort and sexiness in its designs. The brand was founded by Kim Kardashian, who is known for her glamorous and sensual style. All the products are undergarments, shapewear, or loungewear that enhance the curves and beauty of the body. To be a SKIMS influencer, you need to be comfortable with showing some skin and flaunting your assets.
See more: Rihana’s affiliate program!
Active on visually oriented social media
Another requirement for being a SKIMS influencer is having a strong presence on social media platforms that emphasize visuals, highly focused on Instagram. SKIMS does not specify any particular niche or category for its influencers, but most of them are related to fashion, beauty, or lifestyle.
Worry that you don’t have a chance on TikTok?
Although the data show that SKIMS was more focused on Instagram, there are signs recently indicating that they are becoming more active on TikTok. Let’s just check out the #SKIMS hashtag on this platform.
SKIMS tends to accept Micro-influencers or above.
Nearly 90% of SKIMS influencers are Micro-influencers and Macro-influencers who have more than 10,000 followers. So, you don’t need to be super famous on the internet to become a model for the SKIMS influencer program. Though 10,000 followers seems to be a big deal if you have just started, there are tactics to grow your accounts.
Nano-influencers (those who have less than 10,000 followers) may have a chance too, but they are less common, according to the data.
SKIMS focuses on the U.S.A. and the E.U
Till now, SKIMS influencers have been distributed mainly in the U.S.A., and Canada, and the E.U. SKIMS has already approached other regions such as UAE or East Asia, however, it is unclear if the brand has a plan to recruit influencers in such countries.
8. How much can you make with the SKIMS Affiliate Program?
As we mentioned, the SKIMS Influencer Program offer prefixed compensation for each of your post, and the SKIMS Team does not disclose it. However, how much you can earn from working in a SKIMS Affiliate Program is calculable.
As the commission ranges from 10% to 20%, let’s assume that you can get 15% of each order. The average order value of SKIMS is estimated to be 75$. So, for 15% you will get $11.25 for each order.
Assuming that you are a medium TikTok fashion influencer with 50,000 followers.
Your engagement rate by the number of followers of your accounts ranges from 4% to 6,8%, so I’ll take 5,9% as the medium. This means, on average you will have 5,9% of 50,000 or 2950 likes/shares/comments for each video.
The average conversion rate for TikTok fashion content creators is approximately 3.4%. This means that out of the viewers who engage with their content, around 3.4% end up placing an order. So, you will get 3.4% of 2950, which is 100 orders.
With 100 orders and $11.25 commission for each of them, you can earn $1125 with only one video.
The formula: 0.0225 x (your current number of followers) = your earnings for each video.
(Not to mention the sponsorship for each video)
On Instagram, the rate could be a bit lower as the conversion rate of SKIMS content stays at 3.5%.
9. Notable Partners of SKIMS
SKIMS has also partnered with some of the most influential and iconic celebrities in the industry, who have helped to promote and model the products on various platforms. Here are some of the notable partners of Skims that you should know about:
Megan Fox: The actress and model is one of the latest faces of Skims. She appeared in a stunning campaign for the brand’s new Valentine’s Day collection in 2023 and showed off her curves and tattoos in the red and pink lingerie sets, which feature lace, mesh, and velvet details. Fox said she was honored to work with Kardashian West and Skims, calling them “visionary” and “empowering”.
Kate Moss: Kate Moss is regarded as one of the most influential models of all time, said she was a fan of Skims since its inception and praised its inclusivity and quality. Kardashian West said she was thrilled to have Moss as a partner, calling her “the definition of a fashion icon”.
Kendall Jenner: She is Kardashian West’s half-sister, model, and star, but also one of her closest friends and supporters. Jenner has been featured in several Skims campaigns, including the cozy collection, the outdoor basics collection and the velour collection. Jenner loves Skims for its comfort and versatility and often wears it as part of her everyday outfits.
Addison Rae: Rae rose to fame for her viral dance videos on the social media platform, and appeared in a campaign for the Skims anniversary collection in 2020, which celebrated one year of the brand’s existence. Rae, who has over 100 million followers on TikTok, also shared some behind-the-scenes clips of her wearing Skims on her account, generating millions of views and likes.
These are just some of the notable partners of Skims that have helped to boost the brand’s popularity and reach. With its innovative products and impressive partners, Skims is set to dominate the fashion industry for years to come.
10. Conclusion
Who doesn’t want to be a Skims Influencer and join their amazing program? Well, you can make it happen if you follow the tips we shared in this article and apply to their program.
Don’t worry if Skims doesn’t reply right away, just keep interacting with their social media accounts and posting your own content to catch their eye. Look at what other influencers are doing for some ideas, and remember to align your content with their brand values, which are all about celebrating diversity and inclusivity.
Dan Muller
I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.