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Lego Affiliate Program: A comprehensive review

Do you want to make money online with a hobby that you love? Here we introduce the Lego Affiliate Program!

With awesome building blocks from Lego, you can create your whole imaginary world! Lego has so many products based on popular movies, characters, and themes that you can never get bored of them. But, know what? You can also earn commissions by promoting Lego products as an affiliate! That’s right, Lego has an affiliate program that you can join for free and start making money online with your passion for Lego. We will show you how it works and how you can get started today.


About Lego 

Lego started as a family business by a carpenter named Ole Kirk Kristiansen in 1932. He invented the Lego brick, which is the basis of all the play sets that LEGO makes. LEGO is still run by the same family in Denmark and they are always looking for new ways to play fun, and play creative. Today, Lego’s market share is 7.6%, making them the leading toy company globally.

As the leading name in its industry, Lego offers items and deals that you won’t find anywhere else. Plus, you get free shipping on orders over $35, free gifts with some purchases, and even a free Lego VIP membership depending on your spending points. How cool is that?

Lego Affiliate Program – Overall 

The Lego Affiliate Program is a potential online money-making opportunity that allows you to earn commissions by promoting LEGO products to your audience. You can join the Lego.com Affiliate Program and help drive traffic and sales to LEGO.com, the official online shop for exclusive LEGO products. You can get a commission for every purchase generated on Lego.com through your referral links, and access exclusive LEGO sets, gifts, and deals that you can’t find anywhere else. Plus, you can enjoy free shipping, join the Insiders program, and more.

Commission Rate3%-5%, depending on regions.
Cookies Duration07 days
Where to joinLego Affiliate Program 
Joining feeFree
Payout threshold$50
Monthly PaymentYes. 
Commission tierSingle-tier Commission
TrackingYes. Real-time tracking by Rakuten Adverstising.
Marketing MaterialsBank transfer, Paypal, or check.  
Exclusive benefits Newsletters and Updates. 
Payment methodsBank transfer, Paypal, or check.  

We also offer many reviews on other affiliate programs! Check out SKIMS and more!

Is the Lego affiliate program legit?

Yes, the LEGO affiliate program is a legitimate program that allows you to earn commissions by promoting LEGO products to your audience. This program is free to join and offers a commission rate of 3% per sale. The cookie duration is 7 days, and affiliates will be paid commissions monthly ($50 threshold).

Lego Affiliate Program Commission Rate 

The LEGO Affiliate Program offers a standard commission rate of 3% on valid sales across the board. However, there are exceptions, such as a higher rate of 5% for affiliates in the U.K. Affiliates have the opportunity to earn commissions on LEGO.com product sales, excluding delivery, taxes, and returns. Payments are processed every month and can be received through either a check or PayPal, with a minimum payout threshold of $50.

How to become a Lego affiliate?

To become a LEGO affiliate, you can join the LEGO.com Affiliate Program.

You can start your affiliation with Lego through Linkshare.com, a platform managed by Rakuten Advertising. Here are our 04 steps guide:

Step 1: Visit the main page of the Lego Affiliate Program on LEGO.com, scroll down, and click “Sign Up”.


Step 2: Affiliates will be directed to Linkshare.com and then required to provide information about their traffic sources. The process also involves selecting your country, and legal representation (individual or otherwise), and filling out personal contact information.


Step 3: Affiliates are required to choose a primary business model, with “Content Niche” being recommended for those creating content such as news stories, media, or videos within a specific area of interest.


Step 4: Content creators focused on Lego-related topics are encouraged to emphasize the hobby aspect, providing information about Lego sets, deals, events, and new releases. Please note that you platform need to meet certain standards, such as on URL name original content!


LEGO Affiliate Program: A Comprehensive Review

 Lego affiliate program offers a 3% commission for every purchase you refer to Lego.com. It is not much, but considering the high demands and the brands’ global reach, this program is still lucrative.

You can promote any products available on Lego.com. Lego constantly releases new products related to popular themes like Marvel and Disney, providing ample opportunities for affiliate marketers. Furthermore, affiliates have opportunities to get early access to exclusive, limited Lego sets.  

As a LEGO affiliate, you will get access to official LEGO banners, text, and product links that you can use on your website. You will also get paid every month through Rakuten Marketing, the platform that runs the program. You can track your sales and commissions easily with their tools. All products on LEGO.com are eligible for commission (except for delivery, taxes, and returns).

Why you should join the Lego Affiliate Program 

  • Comprehensive tracking tool powered by Rakuten Marketing
  • Support with marketing materials, including newsletters, product, and special promotion updates
  • Free to sign up 
  • Freeship is available for orders over $35, 3 times lower than the average value of a Lego set. 

Reasons to avoid:

  • Relatively low commission  
  • Comparatively short cookie duration 

Marketing strategy for Lego Affiliate

There are various ways to create promotions for Lego affiliates, but they all have a common point: it is always fun and creative. Indeed. You can open the whole universe for imagination with some pieces of plastic brick!

But firstly, let’s explore what is your main target audience: 

  • Kids.
  • Kids who are over 18 (yes).
  • Adults who are Lego enthusiasts. 
  • Main Market: Europe, Americas, Asia and Pacific (with net sales generated in each region respectively: 22,906m, 22,031m, and 9,907m).

Although there are other audiences such as parents or educational institutions, the majority of your content views will come from the above groups of people.

1. Content Marketing

  • YouTube: Do you know BabyShark? Yes, that is the most-watched video with 13 billion views. YouTube is always a promising land for creative content, especially for children. This platform is also the biggest playground for Lego-hustlers with a variety of content such as build tutorials, time-lapse builds, and reviews of LEGO sets.
  • Facebook/ Instagram/TikTok: Perfect for short content. Please note that such social platforms target mainly adults, meaning that the audience base is much smaller. 
  • Blogs/ Website: Such platforms are informative-cleaned. It is suitable for news, particular products such as 18+ Lego sets, or other exclusive deals.

2. Online Communities:

  • There are Lego communities, such as Eurobricks and Reddit’s r/lego. Be active, participate in discussions, share your Lego buildings, and connect with fellow Lego enthusiasts. 
  • Lego enthusiast: Encourage your community to share their own LEGO creations. Host contests or challenges, and feature the best submissions on your channels.

3. Email Marketing 

  • Building a list of engaged followers through email marketing for sustained passive income. Engage with your buyers can bring passive money as people are 35%-45% likely to buy Lego products again!
  • Affiliates are encouraged to consider additional offers the Lego products or external products that complement the Lego offer to maximize their earnings.

Wrapping it up  

So, that’s all about the Lego Affiliate Program 

To conclude, the Lego Affiliate Program, despite not providing a super-high commission rate or long cookie window, is still profitable due to high demands and its global reach. We highly recommend this Lego Affiliate Program for any creators who focus on highly creative content. 

To explore more affiliate programs, reach out to our network with over 16,000 merchants worldwide.

Even if you choose Lego or not, make sure that you choose a suitable niche with thorough research and make a clear plan to promote those products.

Good luck!  


Some frequently asked questions about the Lego Affiliate Program

What is the Lego affiliate program?

The Lego affiliate program allows you to earn commissions by promoting Lego products through an online platform. After signing up for the program, you will get a unique affiliate link and whenever someone clicks on your link and buys something from Lego, you get a part of the sale. 

How much is the commission rate of the Lego affiliate program?

The Lego affiliate program pays a 3% commission on every sale you generate. Not much, but Lego products are always in high demand, especially around holidays and special occasions. You can also find earning opportunities with exclusive access to limited-edition Lego products.

How do you promote Lego products as an affiliate? 

You can create content about Lego, such as reviews, tutorials, tips, or stories. You can also use banners, text links, or images provided by Lego to display on your site or social media. Don’t just spam your link everywhere, make something that is trustworthy and authentic.  

How do you find your Lego affiliate link?

You can find your Lego affiliate link at the bottom of any product page on Lego.com. Just scroll down, then look for the “Affiliate Program” section, and then click on the “Get Link” button. After clicking, there is a URL appears and that’s your unique affiliate link that you can use to promote products. 

How can I keep track of my performance? 

You will can track your performance with tools powered by Rakuten Advertising, the third party working with you on behalf of Lego. 

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.


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