Bringing a new baby into the world is a magical, whirlwind adventure filled with endless choices – especially when it comes to baby products! From the softest swaddles to high-tech monitors, parents are on the lookout for items that make parenting easier, safer, and more comfortable. And that’s where baby product affiliate programs come in.
In this guide, we’ll explore some of the best baby product affiliate programs that offer lucrative commissions, fun perks, and plenty of options for your audience. Ready to turn those midnight feedings into affiliate earnings? Let’s dive into the top programs and find out how you can share the love while boosting your income.
General baby supplies affiliate programs
1. Mamas & Papas
Mamas & Papas is a beloved brand known for its stylish and functional baby products that cater to every family’s needs. With over 40 years of experience in the baby world, they’ve become a trusted go-to for everything from chic strollers to cozy nursery furniture. Mamas & Papas blends quality and style seamlessly, making it a favorite choice for parents around the globe. Their baby products affiliate program is perfect for content creators in the UK.
- URL: Affiliate Programme | Join Now – Mamas & Papas UK
- Commission: up to 5%
- Cookie Duration: 30 days
- Products: Strollers & pushchairs; Nursery furniture; Clothing & accessories; etc
Founded in 1981 by Italian couple David and Luisa Scacchetti, Mamas & Papas was born from a passion for making parenthood a little easier. Inspired by their own experiences as parents, they set out to create products that would be practical, stylish, and built to last.
The brand has a unique “Try Before You Buy” service in their UK stores, allowing parents to test out the products firsthand.
Mamas & Papas offers a 5% commission rate on referred sales, with the opportunity to discuss placements and exclusive and increased rates.
With a range of premium products, you’ll benefit from a higher average order value, meaning more substantial commissions for you.
As an affiliate for Mamas & Papas, you’ll be representing a brand that’s built on quality, innovation, and care for families. It’s a rewarding way to share essential baby products with your audience, knowing you’re promoting products that make a difference in parents’ lives.
See more: Affiliate Programs for Stay-at-home Moms 2024
2. Buy Buy Baby
Part of the Bed Bath & Beyond family, Buy Buy Baby launched in 1996 to meet the growing demand for a specialized baby store that offered both an extensive product range and a hands-on shopping experience. Today, it’s a household name among new and expecting parents, known for its unbeatable selection and trusted advice. With stores nationwide and a strong online presence, Buy Buy Baby has become a go-to source for baby essentials.
- URL: Buy Buy Baby affiliate program
- Commission: 3%
- Cookie Duration: 24 hours
- Products: Nursery furniture; Car seats & strollers; toys, etc
From stylish nursery furniture to the latest baby gear, Buy Buy Baby stocks a massive selection of products that cater to every stage of parenthood. They bring together quality and convenience, making it easier than ever for parents to find everything their little ones need.
With everything from baby gear to nursery furniture, there are endless opportunities to promote.
Buy Buy Baby offers a baby registry service that comes with amazing perks, including free samples and exclusive discounts for new parents. The stores have personal registry consultants available to help parents choose the perfect products for their needs.
You need to reach a minimum of $25 to qualify for payouts—an achievable goal with Buy Buy Baby’s extensive catalog. When you join the Buy Buy Baby affiliate program, you’re connecting with a brand that new parents trust for quality, safety, and affordability.
Baby Safety Gears affiliate programs
3. Ergobaby
Ready to earn some extra bucks while promoting top-notch baby gear? Ergobaby’s affiliate program lets you share the love of ergonomically designed products that make life a little easier for parents everywhere.
- URL: Become an Ergobaby Affiliate | Ergobaby
- Commission: 4% for each sale you deliver
- Cookie Duration: 30 days
- Products: Baby carriers, strollers, etc
Launched in 2002 by a mom who wanted a more comfortable way to carry her baby, Ergobaby quickly grew into a leader in the baby gear world. They pioneered the ergonomic baby carrier design that’s easy on the back and supports baby’s development, too. Now, they’ve expanded to include strollers, swaddlers, and more – all designed with the same attention to detail and commitment to quality that made their carriers famous.
Known for their super comfy and ergonomic baby carriers, this brand makes it easy for parents to keep their little ones snug, safe, and close as they go about their day. With an ever-growing product line, Ergobaby is all about combining comfort, style, and functionality so parents can carry on with ease.
From the Original to the Omni 360, Ergobaby’s carriers offer comfort for both baby and parent, with multiple carrying positions and supportive designs.
Ergobaby is renowned worldwide for its quality and safety, making it a brand parents trust and love. Payments are made monthly, keeping those commissions rolling in regularly.
4. BabyBjörn
Founded in 1961 by Björn Jakobson and his sister-in-law, Elsa, BabyBjörn started with a single product: a bouncing chair for babies. Since then, the brand has expanded its product line, bringing innovative, ergonomic designs to families around the globe.
- URL: Awin | BabyBjorn UK Affiliate Programme
- Commission: 12% CPS on all sales
- Cookie Duration: 30 days
- Products: Baby carriers; Bouncers; High chairs; etc
For decades, BabyBjörn has been the go-to brand for parents looking for safe, stylish, and incredibly practical baby gear. From baby carriers to high chairs, they create products that make life with little ones a breeze. Known for their sleek Swedish design, BabyBjörn products are functional and beautifully crafted to fit seamlessly into modern life.
As a BabyBjörn affiliate, you get to share products that parents love while earning commissions. Help parents find high-quality, thoughtfully designed baby gear that makes life easier and more stylish.
To promote BabyBjörn, you should share information about BabyBjörn’s commitment to safety and the quality testing each product undergoes. Showcase BabyBjörn products on platforms like Instagram, where parents love to see stylish baby gear in action. Help new parents by creating tutorials or guides on how to use BabyBjörn products, from carriers to bouncers.
5. Baby Tula
Baby Tula was founded in 2009 by a family who wanted to share the benefits of babywearing with the world. What started as a small family-owned business has blossomed into a beloved global brand that’s adored by parents everywhere.
- URL: Work with Baby Tula – Baby Tula US
- Commission: Up to 10%
- Cookie Duration: 30 days
- Products: Free-to-Grow carrier; Ring slings; etc
Baby Tula carriers are certified hip-healthy by the International Hip Dysplasia Institute, so the baby’s comfort is always the top priority.
Each season, Baby Tula releases new patterns and designs, making every carrier a fashion statement for parents and babies. So keep an eye out for fresh patterns to feature on your blog or social media.
This baby products affiliate program is your chance to introduce families to the joys of bonding on the go with adorable, high-quality carriers. And with every Tula sold, you’re earning commissions that grow with your referrals.
You can earn up to 10% commission on sales, their average order value is $140+.
Affiliates enjoy a 30-day cookie window, so you’ll still earn on sales made up to a month after someone clicks through your link.
6. BloomBaby
BloomBaby offers a stylish twist on baby gear with high-end, minimalist designs that turn your home into a chic, baby-friendly space. From high chairs that make mealtime a breeze to cribs designed with modern functionality, BloomBaby makes products that parents love for their beauty and durability. With BloomBaby’s affiliate program, you can bring modern style to baby gear enthusiasts and earn great commissions while doing it.
- URL: bloom
- Commission: 5%
- Cookie Duration: 30 days
- Products: high chairs; bouncers; cribs; etc
BloomBaby’s furniture features eco-friendly materials, including sustainable wood and low-VOC finishes. The brand’s Fresco High Chair is the world’s highest baby chair, adjusting to bar-height tables and beyond.
All BloomBaby furniture is designed to be assembled and disassembled with ease, perfect for modern, mobile lifestyles.
For anyone with a parent-focused blog, website, or social media presence, BloomBaby’s affiliate program is a chic way to earn! The brand’s modern approach to baby gear appeals to a wide audience, from new parents to seasoned pros. With BloomBaby, you’ll help families find pieces that are not only functional but also enhance their home decor.
Don’t forget to share lifestyle photos and room inspirations with BloomBaby’s furniture to connect with parents on visual platforms like Instagram and Pinterest.
7. Happiest Baby
Looking for a way to earn commissions by promoting high-demand, life-changing baby products? The Happiest Baby affiliate program lets you earn while introducing new parents to baby gear that supports better sleep and an easier parenting experience.
- URL: Affiliates – Happiest Baby
- Commission: up to $50
- Cookie Duration: 30 days
- Products: Smart Sleeper; White noise soother; Sleep sack
Founded by Dr. Harvey Karp, a pediatrician and child development expert, Happiest Baby was built on his research about infant sleep and calming techniques. Dr. Karp’s “5 S’s” method has helped millions of parents across the globe, and Happiest Baby took it a step further by incorporating that method into technology-driven baby products.
Since its debut, the SNOO has become an essential item on many parent’s wish lists, making Happiest Baby one of the most recognized names in modern baby care.
Each SNOO comes with a rental option, so parents can experience it without committing to a full purchase. Happiest Baby offers a 30-day free trial on the SNOO, making it easy for parents to try before they buy.
You can earn $50 for every SNOO rental shipped.
If you have a platform dedicated to new parents, family life, or health-focused products, the Happiest Baby affiliate program is a fantastic fit. Their innovative, well-loved products make it easy to promote sleep solutions that parents want and need
Baby clothing & apparel affiliate programs
8. Finn + Emma
Founded on the principles of sustainable fashion, Finn + Emma was created for parents who want the best for their babies – and the planet. Every item they produce is crafted using organic cotton, non-toxic dyes, and fair-trade practices.
- URL: Organic Baby Clothing affiliate program
- Commission: 10%
- Cookie Duration: 30 days
- Products: Organic baby clothes
Finn + Emma’s designs feature limited-edition prints, so there’s always something new and unique to add to a baby’s wardrobe. They use eco-friendly dyes and natural materials, making each item hypoallergenic and gentle for sensitive skin. Finn + Emma is a certified fair-trade brand, that supports artisans worldwide and creates opportunities for sustainable livelihoods.
As Finn + Emma’s affiliate, you can earn a 10% commission on all referred sales – higher than many competitors in the baby product space.
Finn + Emma’s organic, eco-friendly products attract parents who care about sustainability and quality. Their modern, stylish designs stand out, making it easy to recommend these products as must-haves.
The affiliate program is an excellent choice for bloggers, influencers, or website owners who cater to parents, sustainability-focused shoppers, or those interested in high-quality baby products.
9. Popopie
Join the Popopie affiliate program and share stylish, budget-friendly kids’ fashion with families everywhere! This program is a great opportunity to earn by promoting cute, trendy clothes for babies, kids, and families who love to coordinate their looks.
- URL: ShareASale.com and popopieshop INC
- Commission: 15%+ Bespoke commission & generals cash bonus
- Cookie Duration: 60 days
- Products: Baby clothes, matching family outfits, etc
Founded with a mission to bring fashionable and affordable kids’ clothing to families around the world, Popopie has quickly gained popularity for its commitment to both quality and style.
Popopie is all about family fashion – they offer matching sets for siblings, parents, and even pets. They’re constantly updating their inventory with new designs and collections to reflect the latest trends.
You can earn a 15%+ Bespoke commission & general cash bonus on every sale – one of the more competitive rates for kids’ apparel programs.
With a 60-day cookie window, affiliates have plenty of time to earn from browsers who might need a little time to pick out the perfect outfits.
Payments are issued every month, allowing you to receive consistent rewards for your efforts. If your audience includes parents, family bloggers, or those looking for great deals on kids’ fashion, the Popopie affiliate program is a must-join
Educational baby toys affiliate programs
10. Lovevery
Founded in 2017, Lovevery was created to provide babies and toddlers with toys that foster healthy development. The founders wanted to create something that didn’t just entertain but genuinely supported children’s physical and cognitive growth.
- URL: Lovevery Affiliate Program – DMi OPM | DMi Partners
- Commission: 10%
- Cookie Duration: 30 days
- Products: educational toys
Lovevery is all about making early childhood magical and educational with their award-winning play kits and developmental toys. Designed by experts, each toy from Lovevery is crafted to support different stages of a child’s growth, from newborn to toddler.
Share the joy of learning with the Lovevery affiliate program, perfect for anyone passionate about educational and sustainable toys for children! With a focus on nurturing young minds, this program offers affiliates a chance to promote products that genuinely make a difference.
Affiliates earn a 10% commission on each sale, giving you a chance to make earnings while helping parents discover high-quality, thoughtful toys.
You will receive your payout every 28 days after the end of the month.
Lovevery’s expert-backed approach to early childhood play means you’re recommending products that parents can feel confident about.
11. Early Learning Center Toys
Early Learning Center (ELC) Toys is a brand dedicated to creating innovative toys designed to inspire and nurture young minds. Focusing on the idea that play is an essential part of childhood development, ELC Toys offers a delightful range of educational products that captivate children’s imaginations while helping them learn essential skills.
- URL: Affiliates | Early Learning Centre
- Commission: up to 4%
- Cookie Duration: 30 days
- Products: toys for children aged 0-6
Established in the UK in 1974, ELC Toys has been a pioneer in the world of educational play for nearly five decades. Their mission is to provide high-quality, engaging toys that support early learning. From their humble beginnings, the brand has expanded globally, becoming a household name for parents seeking trusted toys that blend fun and education seamlessly.
Voucher code sites can earn 2% on every sale generated and other affiliates 4%.
You can develop blog posts or social media content around different developmental stages, showcasing how ELC Toys can aid in each stage. And use eye-catching images or videos demonstrating how children interact with ELC Toys, highlighting their educational value.
Baby nutrition affiliate programs
12. Little Spoon
Founded in 2017 by a team of parents passionate about healthy eating, Little Spoon started with a simple goal: to revolutionize the way babies eat. They understood that many commercial baby foods lack nutritional value and flavor, so they set out to create meals that are both wholesome and scrumptious.
- URL: ShareASale.com and Little Spoon, Inc
- Commission: 10%
- Cookie Duration: 30 days
- Products: baby food, meal plan, etc
This innovative brand is on a mission to provide fresh, organic baby food that’s not just good for your little one but also tasty and convenient. Little Spoon believes that nourishing your baby shouldn’t be a hassle – it should be a delightful experience for both parents and their tiny taste testers.
You can earn a 10% commission on each sale (new customers only), making it a sweet deal for anyone passionate about promoting healthy eating for babies.
To promote Little Spoon, you can educate your audience on the importance of healthy eating for babies and how Little Spoon can support their nutritional needs.
13. Organic Baby Food
Join the Organic Baby Food 24 affiliate program and help parents provide the best for their babies. By promoting their organic baby food products, you can support healthy eating habits from the very beginning.
- URL: Become an affiliate and represent the OBF24 brand
- Commission: up to 25% sales commission per order
- Cookie Duration: 30 days
- Products: marketplace for organic baby food
Founded by a group of health-conscious parents who wanted the best for their babies, Organic Baby Food 24 began with a simple vision: to create tasty and nutritious meals without any artificial additives or preservatives.
Since its inception, the brand has grown into a trusted source for parents seeking organic options for their little ones, making it easier than ever to nourish the next generation.
They offer some of the most attractive commission rates – up to 25% sales commission per order. On average OBF24’s customers have a shopping cart worth around $400.
You should highlight the organic food benefits and educate your audience on the advantages of organic baby food and why Organic Baby Food 24 stands out.
Conclusion
In the ever-evolving world of baby products, affiliate programs offer a fantastic opportunity for savvy marketers to connect parents with the best resources for their little ones. From organic food to innovative baby gear, the brands we’ve explored, like Mamas & Papas, Buy Buy Baby, and Organic Baby Food 24, provide high-quality products that every parent can trust.
Joining these affiliate programs not only allows you to earn commissions but also helps you make a positive impact on families’ lives by introducing them to products that prioritize safety, health, and convenience. With each click and recommendation, you’re helping new parents navigate the exciting journey of raising their children.
Start promoting, earning, and making a difference today—because when it comes to the little ones, only the best will do.
Information disclaimer: The information provided in this article is based on personal experience and research and is for general informational purposes only. As an affiliate, I may earn commissions from the programs mentioned in this review. While I strive to provide accurate and up-to-date information, I make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, or suitability of the information provided. Your experience with these programs may vary. Any reliance you place on such information is strictly at your own risk. It is recommended to conduct your own research and consult with a qualified professional before making any decisions based on the content of this article.
Dan Muller
I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.