According to LoyalGuru, 66% of consumers say they would purchase if they had a discount code, regardless of whether they initially planned to buy something and 63% of consumers say they will reconsider an abandoned cart if offered a sale price. Discounts are effective marketing strategies to boost average order value (AOV). Use the top 9 must-have Shopify coupon apps to grow your e-commerce store.
This article is created by BixGrow – affiliate marketing apps for Shopify merchants.
What sales and discount apps can help your online business?
Shopify online deals can be used to attract customers, boost sales, clear out inventory, and enhance customer loyalty. Here is an overview of how sales and discount apps can streamline your marketing plan
- Automatic discounts: Automatically apply discounts at checkout based on predefined criteria (buy one get one free, percentage off, etc)
- Customizable coupons: Create unique discount codes, sales, and coupons for specific promotions or customer segments
- Bulk discounts and tiered pricing: Shopify discount apps let you offer sales based on the quantity purchased, encouraging bulk buying. You can set different prices for different quantities purchased, rewarding larger orders with lower prices per unit.
- Schedule flash sales and limited-time offers: Plan and schedule sales in advance, create urgency with countdown timers for flash sales or limited-time discounts
- Targeted discounts: some apps let you create discounts for specific customer groups (new customers, returning customers, VIP customers, etc).
Sales and discount apps can help you effectively manage promotions, and enhance customer satisfaction. Let’s find out more information about the best apps for your e-commerce.
1. Discounty: Bulk Discount Sales – Easy to set up Shopify discount apps
Statista reports on “Consumers who ever use coupons for shopping in the United States from 2017 to 2020” state that about 93% of shoppers use a coupon or discount code throughout the year. Discounty: Bulk Discount Sales help you set up many sales and discount programs.
User Feedback on Discounty: 4.9 stars from 225 reviews
Key Features:
- Bulk, Quantity, Volume & Cart Discount
- Schedule start & end dates to auto-run discount campaign
- Automated price & product updates based on store changes.
Pricing
- Free Dev: Free
- Basic: $19/month
- Professional: $69/month
- Premium: $99/month
Discounty is trusted by many well-known e-commerce brands such as Deus Ex Machina USA, The Peach Truck, Seybert’s Billiards Supply, and 12th Tribe. The app allows you to apply discounts to hundreds of products in minutes, saving time and effort compared to manually setting discounts for each item.
Discounty lets you have precise control over discount campaigns, you can create unlimited, advanced discount rules and schedule them to run during specific periods or regularly. You also can add custom badges to products and highlight sale items at checkout, making discounts more visible and appealing to customers.
2. AIOD All‑In‑1 Discount – Popular Shopify discount code app
AIOD is an 8-in-1 free gift app that is trusted by 3000+ Shopify & Shopify Plus stores, from startups to established brands.
User Feedback on AIOD: 4.8 stars from 371 reviews
Key Features:
- Bundle, quantity discount, free gift, BOGO offer, etc
- Stack discount code on cart
- Tier promotion
Pricing
- Development Store: Free
- Basic Shopify: $9.99/month
- Shopify: $14.99/month
- Advanced Shopify: $24.99/month
AIOD helps you create automatic discount campaigns such as volume discounts, wholesale discounts, cart conditional offers, product bundles, post-purchase offers, and free gifts. You can increase your average order value (AOV) with AIOD by letting your customers apply multiple discount codes in a single order or use a discount code with an automatic offer.
You can set the pop-up discount to display the offer in your storefront and encourage visitors to use the coupons.
3. Wholesale Pricing Discount B2B – Sales and discounts app for wholesalers
Wholesale Pricing Discount B2B is a Shopify sale app that is trusted by more than 12.000 e-commerce merchants globally.
User Feedback on Wholesale Pricing Discount B2B: 4.8 stars from 497 reviews
Key Features:
- Bulk import/export of individual variant prices and volume discounts
- Customizable wholesale signup form
- Percentage % discounts or specific prices
Pricing
- Basic: $19.99/month
- Professional $39.99/month
- Enterprise: $49.99/month
- Global: $64.99/month
Wholesale Pricing Discount B2B is a discount code generator app, you can create occasional wholesale discount codes to be used by customers at checkouts. You can customize the codes and coupons for specific products or specific customers such as percentage-based or fixed amount discount codes. The app also lets you set the active dates and usage-based limits so you can fully control your sales and discounts campaign.
4. Bundler Product Bundles – Best app for bundle discount
With more than 1600 reviews and an average rating of 4.9, Bundler is undoubtedly the best bundling app in Shopify and Shopify Plus.
User Feedback on Bundler Product Bundles: 4.9 stars from 1605 reviews
Key Features:
- Create & upsell bundles, discounts & quantity breaks
- Discounts, bundles, and bundle upsells are compatible with subscriptions
- Customizable bundle discount type
Pricing
- Free Forever: Free to install
- Premium: $6.99/month
- Executive: $9.99/month
Bundler helps you push customers towards buying more products by allowing you to give customers a discount when they buy products in bulk. You can increase your average order value with Sectioned Mix & Match bundles, which require your customers to buy a specific number of items from one section and items from another section to receive a discount. The app bulk discount code generator makes the process quick and effective.
You can fully customize the bundle widget by changing the colors and other parts of the widget to make it fit into your theme and personalize your bundle with a custom image of your choice.
5. Bargain Buddy: AI Negotiation – Custom discounts and bargains for customers
Bargain Buddy is designed to mimic a live negotiation experience, providing your customers with a personal touch.
User Feedback on Bargain Buddy AI Negotiation: 5.0 stars from 2 review
Key Features:
- Finds the highest price each customer is willing to pay and offers the optimal discount through real-time negotiations.
- Let customers make an offer and receive instant responses in live chat.
- Personalized discounts
- Customizable negotiation process to fit your brand and business needs. Create a unique, personalized shopping experience effortlessly.
Pricing
- Basic: Free
- Advanced: $49/month
Bargain Buddy lets you engage directly with customers as they shop, offering a dynamic and interactive buying experience. The app’s AI adapts to buyer behavior, crafting offers that increase the likelihood of purchase while protecting your profit margins. You can customize the negotiation process to suit different business needs. The app helps you provide a unique and tailored shopping experience, which leads to higher customer satisfaction and loyalty
6. GOVX ID Exclusive Discounts – Discount offer for exclusive groups
GOVX ID is trusted by more than 8 million members and thousands of well-known brands. The app allows you to offer sales and discounts for exclusive groups such as the military, first responders, healthcare workers, and government employees.
User Feedback on GOVX ID Exclusive Discounts: 4.9 stars from 240 reviews
Key Features:
- Discount offer for military, first responders, nurses & teachers
- Creates single-use discount codes natively in your store for approved customers
- Customize the verification flow with your brand logo and welcome message
Pricing
- Free to install
GOVX ID verifies your customer’s group affiliation in seconds and distributes secure, single-use discount codes and coupons without the customer leaving your website. The app also tracks code redemption, if a customer has an unused code and attempts to claim a new code, GOVX ID will re-issue the existing code to prevent customers from stock-piling discount codes for your store.
GOVX.com – GOVX’s platform is the largest e-commerce site for the Military and First Responder communities, this can help you acquire new customers and build customer loyalty quickly.
7. Happy Birthday by Union Works – Birthday sales and discounts to create meaningful connections with your customers
According to Mailchimp birthday email campaigns are one of the highest-performing marketing campaigns for e-commerce. Happy Birthday by Union Works is a fully automated birthday coupon app on Shopify.
User Feedback on Happy Birthday by Union Works: 4.9 stars from 185 reviews
Key Features:
- End-to-end birthday marketing campaigns
- Automatic birthday emails
Pricing
- Base: $10/month
- Growth: $20/month
- Unlimited: $40/month
The Happy Birthday app is a subtle loyalty program used to celebrate every customer’s birthday with a personalized email and an optional discount. The app automatically sends birthday emails to your customers directly from the app or from your preferred email provider.
You can deepen customer relationships, and enhance retention and marketing efforts by collecting valuable zero-party data to help celebrate each customer’s birthday.
8. BOGOS.io Free Gift Buy X Get Y – Shopify buy one get one free app
BOGOS.io is considered the top 1 discount & free gift app on Shopify with more than 40.000 users and an average rating of 4.9
User Feedback on Happy Birthday by Union Works: 4.9 stars from 1918 reviews
Key Features:
- Advanced custom rules
- Real-time analytics
- BOGO, Free Gift With Purchase, Product Bundles, Volume Discount, etc
Pricing
- Basic: $29.99/month
- Professional: $49.99/month
- Unlimited: $69.99/month
- Plus: $99.99/month
Many famous brands use BOGOS.io for their sales and discount campaigns such as The Face Shop, Milani, and Tupperware. You can craft and merge impactful, sales-boosting promotional gift offers with BOGOS app, from buy one get one, gift with purchase to tiered value offers and product bundles.
The app has customizable widgets across all pages and gift labels highlight to promote your special offer.
9. Discountly‑POS & Tier Discount – Tiered discounts app
Encourage repeat purchases and increase average order value with Discountly‑POS & Tier Discount.
User Feedback on Discountly POS & Tier Discount: 4.8 stars from 65 reviews
Key Features:
- Customizable discount rules
- Customizable discount grid and saving message
- Manually and automatically create customer groups
Pricing
- Starter: $5.49/month
- Plus: $14.99/month
- Pro: $25.49/month
- Enterprise: $39.99/month
Discountly allows sellers to create customer groups such as Wholesalers, Diamond, Platinum, etc, and add customers to it from the app. You can offer discounts to guest customers or special customer groups. Discountly provides a 15-day free trial and you can uninstall anytime during the trial at no additional charge.
See related apps
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- 09+ Shopify Apps To Increase Traffic (almost instantly)
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Wrap it up!
Incorporating sales and discount strategies into your marketing plan can be highly effective to enhance brand awareness, and increase AOV and profit. Use the top 9 promo Shopify apps to plan and manage your marketing campaign.
Dan Muller
I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.