Showing popups is the best way to catch the attention of potential customers, and there are Shopify popup apps that help you with strategic use of popups. Those apps keep your popups visually engaging & interactive, which prompts action.
According to Wisepop research, popup implementation in online stores can increase the conversion rate from 3.8% to 4.01% while more than doubling the number of collected emails.
To fully guide you with popup, this article will show you:
- What store uses Popup Apps for?
- The best popup setting apps on Shopify
What store uses Shopify popup apps for?
Popups have become a common feature of the modern ecommerce landscape and for good reason. These visually engaging, interactive overlay windows provide Shopify merchants with a highly effective means of capturing customer attention and influencing their shopping behavior. When leveraged strategically, popups can serve a variety of crucial marketing and sales functions for online stores.
Here are some reasons stores use popups:
- Promotions and discounts highlights: Popups excel at highlighting limited-time sales, coupon codes, or other promotional offers, providing the necessary sense of urgency to motivate immediate purchases from customers.
- Email list building: By offering incentives like discounts or exclusive content in exchange for an email address, popups represent a powerful tool for growing a store’s subscriber base and enabling future marketing campaigns.
- New product announcements: Strategically-timed popups can create excitement and drive awareness around the launch of new products or the restocking of popular items.
- Customer feedback request: Popups provide a convenient channel for store owners to gather valuable feedback from customers on products, services, or the overall shopping experience. This sort of popup typically show up after purchases.
- Welcoming new visitors: A well-crafted popup can offer a warm greeting to first-time visitors, presenting them with relevant information or special offers to encourage further engagement.
- Event announcements: These popups encourage visitors to do certains actions during a store’s special announcement.
- Abandoned cart recovery: By triggering a popup when a customer abandons their shopping cart, store owners can offer a timely discount or gentle nudge to complete the purchase.
The true effectiveness of a popup, however, hinges on its design, timing, and relevance to the customer. A popup that provides genuine value and speaks directly to the user’s needs and interests can be a powerful asset in a Shopify merchant’s marketing toolkit.
Top 07 Shopify popup apps
1. Adoric – Drag-and-drop popup builder
Adoric’s mission on Shopify is to empower merchants like yourself to design and display eye-catching popup windows that drive valuable results for your business. With Adoric’s user-friendly platform, you can easily create and customize popups through a drag-and-drop interface, choosing from a variety of templates tailored for different marketing goals, such as email collection, sales promotion, and more.
App rate: 4.9 / 5.0 (280 reviews)
Key features
- Drag-and-drop popup builder with customizable templates
- Targeting options to display popups to specific audiences
- Email capture forms and integration with email marketing platforms
- Analytics and reporting to track popup performance
Pros
- Easy to use, even for beginners with no coding required
- Customizable templates for various marketing goals
- Targeting options for increased relevance to visitors
- Valuable data insights to optimize popup effectiveness
Cons
- Free plan may have limitations on features and popups, with paid plans required for full functionality
- Some users report limitations in advanced popup design features
This app is easy to install and very user-friendly. Many features help increase sales and do not take much time to set up. Support is also great if needed and very helpful which is good to know if any questions would come up.
2. Privy – flexible popup options
Privy, a highly regarded Shopify app, is specifically designed to empower merchants in the realms of email marketing and popup campaigns. With its user-friendly interface and diverse set of features, Privy offers a comprehensive toolkit for driving customer engagement and list growth.
App rate: 4.6 / 5.0 (24,877 reviews)
Key Features:
- Easily create eye-catching popups using Privy’s drag-and-drop popup editor.
- A library of professionally pre-designed templates.
- Privy provides a range of popup windows templates to suit your specific marketing objectives. From exit-intent to welcome mats, interactive, reminder, notification and flyouts popups.
- A/B testing feature that can identify the most effective popup designs and campaigns.
- Seamlessly integrate Privy with your preferred email marketing & SMS marketing service.
- Popup performance analytics for insights & campaigns optimization.
Pros:
- User-friendly interface with a clear focus on email marketing and popup solutions, making it accessible for Shopify merchants of all experience levels.
- A diverse range of popup types helps you to modify campaigns to different marketing goals and customer behaviors.
- Robust A/B testing capabilities help ensure optimal popup performance.
- Seamless integration with leading email marketing platforms for a cohesive customer experience.
Cons:
- The free plan may have limitations on the number of popups and advanced features, potentially requiring a paid subscription to unlock the full suite of functionalities.
- Some users have reported occasional constraints on the level of customization available for popup designs, compared to certain competitors.
Privy is a functional and easy-to-use Shopify app, which increases email deliverability. It is always helpful for a newbie to the online store.
3. BixGrow – pop ups for referral acquisitions
BixGrow is an app Shopify designed for affiliate marketing – and their popups are often used to acquire brand supporters. Typically, the popups appear right after a customer placed an order, asking them to join the brand’s worth-of-mouth program – in turn customer will get some rewards.
This one is so called a post-purchase popup that leverages word-of-mouth marketing. To be more specific, customers & friends both get a discount for purchases.
App Rate: 5/5 from over 1000 reviews
Key Features:
- Post-purchase Popup builder with drag-and-drop functionality
- Email marketing automation to potentials affiliates
- Affiliate & referral programs
- Easy to work with brand supporter, influencer & advocates
Pros:
- All-in-one marketing automation suite for streamlined campaigns
Cons:
- The free plan may have limitations on features and contacts. Paid plans are required for advanced functionalities.
- Popup customization options might be less extensive compared to dedicated pop-up apps.
BixGrow’s setup is easy and fast. The queries from users are resolved quickly and easily. The cherry on the icing on the cake is the very affordable pricing BixGrow has. It is an innovation of an affiliate marketplace to help promote the Shopify user’s program.
4. Optimonk – A/B testing popups
Optimonk, a highly regarded Shopify plugin, is renowned for its suite of conversion optimization tools, including a robust popup builder. This versatile platform empowers Shopify merchants to create impactful campaigns that drive meaningful results.
App rate: 4.8 / 5.0 (884 reviews)
Key Features:
- Exist-intent popup: Displays a message popup when a user is about to leave the website, encouraging them to stay or take a specific action (e.g. signing up for a newsletter, or direct messaging the support team)
- Tailor your popups to specific audience segments and trigger them based on particular user behavior.
- Leverage the power of urgency and limited-time offers to encourage immediate conversions.
- Gain deep insights into popup performance and optimize campaigns for maximum impact with A/B testing and robust analytics
- Grow your email lists by connecting Optimonk to your preferred email service.
Pros
- Powerful targeting and personalization capabilities allow for highly relevant and effective popups.
- Countdown timers and scarcity messaging can potentially boost conversion rates.
- Advanced A/B testing and analytics provide the data-driven insights necessary for continuous optimization.
Cons
- The app’s comprehensive feature set may present a steeper learning curve for some Shopify merchants, especially those new to advanced popup tools.
- The free plan may have limitations on the number of popups and features available, necessitating a paid subscription to unlock the full suite of functionalities.
Although with a bit of a learning curve, Optimonk is easy to use with tons of different templates and most fun to use so far. If there’s a need to solve a problem, the Optimon team is responsive in less than a minute. For newbies, Optimonk is highly recommended.
5. TYDAL Popups ‑ Email Pop ups
TYDAL Popups, formerly known as Rivo Popups, is a dedicated Shopify popup app designed specifically for creating email capture popups. One of the standout aspects of TYDAL Popups is its beginner-friendly popup editor, which allows you to design pop up email subscription campaigns quickly and easily. This user-friendly interface is a key strength of this software, as it enables even the most novice users to set up effective email list-building strategies.
App rate: 5.0 / 5.0 (4632 reviews)
Key features:
- Easy-to-use interface for building email capture popups
- Pre-designed templates and basic customization options
- Integrates with various email marketing platforms
- Analytics to track popup performance
Pros:
- Very affordable option, especially for basic email capture popups
- Simple and user-friendly interface, ideal for beginners
- Integrates well with popular email marketing platforms
Cons:
- Limited features compared to more comprehensive popup apps
- Less customization options for popup design
- May not be suitable for complex marketing goals beyond email capture
TYDAL Popups is a must-have app for Shopify store owners aiming to expand their email lists seamlessly. Installation is quick, and customization options are user-friendly. With smart triggers and precise targeting, TYDAL maximizes sign-ups without disrupting the user experience. Its insightful analytics and seamless integration with email marketing platforms make it indispensable for efficient campaigns.
6. Poptin ‑ Exit & Email Pop Ups
Poptin is a versatile, feature-rich app that empowers Shopify merchants to create a wide range of highly engaging popup experiences for their stores. Unlike basic email capture-focused apps, Poptin offers a robust platform that supports an impressive array of popup notification types, from special offers to store notifications, making it a compelling choice for store owners seeking a more comprehensive popup solution.
App rate: 4.9 / 5.0
Key features:
- Drag-and-drop popup builder for creating diverse popup types
- Advanced design features and extensive customization options
- Sophisticated targeting capabilities to display popups to specific audience segments
- A/B testing tools and in-depth analytics for performance optimization
Pros
- Versatile platform that supports a wide range of popup types and use cases
- Powerful design tools that enable the creation of visually compelling pop-up experiences
- Robust targeting and A/B testing functionality for data-driven pop-up optimization
Cons
- Pricing structure can be more expensive compared to simpler popup apps
- Interface may pose a slight learning curve for merchants with limited technical expertise
POPTIN has been a revelation for new online businesses. Its user-friendly and effective lead capture tool has a drag-and-drop popup builder and a wide range of templates. What sets POPTIN apart is its advanced targeting capabilities, particularly the “exit intent” popups. It is highly recommended POPTIN, especially for businesses looking to leverage the power of exit intent popups.
7. WooHoo Popups – Gamification pop-up
For Shopify merchants seeking a straightforward, user-friendly popup app focused on driving email list growth, WooHoo Popups is a compelling option to consider. Designed with ease of use in mind, this Shopify app provides a visual, drag-and-drop builder that makes creating email capture popups a breeze, even for those with limited technical expertise.
App rate: 4.8 / 5.0 (793 reviews)
Key features:
- Drag-and-drop popup editor with a focus on email list building
- Pre-designed templates and basic customization capabilities
- Integration with popular email marketing platforms like Mailchimp and Constant Contact
- Analytics dashboard to track the performance of your popups
Pros:
- Beginner-friendly interface with an intuitive visual editor
- Affordable pricing, making it an accessible option for small businesses
- Seamless integrations with leading email service providers
Cons:
- More limited feature set compared to more comprehensive popup apps
- Less customization options for users seeking advanced popup designs
The WooHoo Spin Wheel app is a true must-have for any business looking to supercharge its retargeting efforts and build a robust email list. It gets up and running within just 5 minutes of installation, and the quality of support provided by the WooHoo team is exceptional – they are always responsive and on hand to assist.
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Conclusion
As Shopify merchants navigate the competitive ecommerce landscape, strategic popup deployment is a must-have tactic for boosting customer engagement and driving results. By integrating the right popup solution, merchants can effectively promote limited-time offers, collect emails, create urgency around new products, and recover abandoned carts. We hope you find useful information about popups through this blog.