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Puma affiliate program

PUMA is a famous brand known worldwide for its sporty clothes, shoes, and gear.  They offer products for both athletes and people who love their stylish designs and high performance.

PUMA Affiliates are partners who team up with PUMA to sell their items. As an affiliate, you get access to special sales, deals, and promotions, and you earn money for every sale you make. 

Running a big commercial website? 

Or just having a personal blog? 

You all can make your business better with the PUMA affiliate program.

PUMA’s affiliate program is one of the best especially if you’re into football, shoes, or sports in general. Simply a top-notch program that’s trusted by many. 

About the Puma affiliate program 

PUMA runs an affiliate program that allows individuals and businesses (affiliates) to promote their products and earn commissions on sales generated through their unique affiliate links. It is a legitimate way to earn through promoting PUMA’s athletic gear.

Puma Affiliate Program US highlights: 

  • Affiliate landing page: Puma US
  • Commission Rate: 10% of the order value (excluding taxes and shipping fees).
  • Commission Structure: Single-tier (you only earn commission on sales you directly generate).
  • Minimum Payout: $50.
  • Cookie duration: Up to 30 days (however, it’s recommended to check the specific program details on your chosen affiliate network for confirmation)
  • Payment Method: Monthly commission payments via electronic transfer or check. Methods may vary depending on the chosen affiliate network.  

As the details provided above are only valid to the Puma affiliate program in the U.S., it is not a credible reference if you are joining another regional program. Please check out the Puma affiliate landing pages below for more information.

To sign up for the Puma affiliate program, visit the respective regional affiliate sign-up portals:

Puma affiliate program cookie duration?

PUMA’s affiliate program cookie duration is 30 days. 

In almost every region, Puma offers the same cookie window of 30 days. However, in some specific regions, the cookie window is 14 days only.

It’s recommended to check the specific program details on your chosen affiliate network for confirmation. Some affiliate networks that manage Puma’s program might list different durations. 

How Much Can You Make From Puma Affiliate Program?

Puma Affiliate Commission Rate Puma offers an up to 10% commission rate for affiliate marketers. The precise amount an affiliate can earn will vary depending on factors such as the volume and value of sales generated through their unique affiliate link.

Many bloggers interested in earning commissions by promoting the brand’s affiliate program might be curious about the potential earnings.

One of the advantages is that the program provides a higher commission rate compared to other sports affiliate programs. 

Affiliates can benefit from a substantial commission rate of 10% for each product sold through their promotion. 

However, it seems that there are restrictions on commissionable categories, check out your specific program or connect with the affiliates manager for more information. 

Payments are issued monthly, and to withdraw funds, you must meet a minimum threshold of $50. The brand supports bank transfers as a payment method.

See more: Nike affiliate program

Puma affiliate program: Benefits and Drawbacks


Benefits for affiliates 

  • Reputable brand: Puma is a well-known brand in the sportswear and fashion industry, which can lend credibility to your promotions.
  • Diverse product range: Puma offers a wide variety of products, catering to different athletic and lifestyle needs. This allows you to target a broader audience and potentially increase your chances of making sales.
  • Competitive commission: Puma offers up to a 10% commission rate.  

Drawbacks for affiliates 

  • Limited public information: PUMA keeps specific program details like commission rates, application process, and bonus structures private, making it challenging for potential affiliates to access accurate information before applying.
  • Competitive niche: The athletic apparel and fashion niche is highly competitive, with numerous affiliates vying for the same audience. Standing out and attracting customers effectively can be challenging.

How to become a Puma affiliate? 

To become a Puma affiliate, you need to meet their basic requirements. 

Requirements to be a Puma affiliate? 

Here are the basic requirements to become a Puma affiliate

  • Possess a website or platform with relevant traffic. Blogs, social media channels, or other online platforms are acceptable. 
  • Your content must align with PUMA’s brand values and target audience
  • Be able to generate qualified leads and sales

Who should become Puma affiliates?

Though the Puma affiliate program is open to everybody, they do not accept everyone. The best practice is that your content is aligned with the Puma spirit. 

In this case, content that is visually inclined, and manifests a sporty and free spirit would be perfect to catch the eyes of the Puma PR team.  

  • Sport and fitness enthusiasts: These individuals have a natural interest in the products and can connect with their audience through their passion for sports, fitness, and an active lifestyle. They could be bloggers, YouTubers, social media influencers, or athletes with a dedicated following.
  • Fashion bloggers and influencers: Those who focus on fashion content, particularly athleisure or streetwear styles, can effectively promote Puma’s clothing and shoe collections to their audience. 
  • Content creators with relevant online communities: Anyone with a website, blog, or social media channel that caters to a target audience interested in sports, fitness, fashion, or urban lifestyle could potentially thrive as a Puma affiliate. PUMA seeks talented content creators who understand social trends. Responsibilities include creating culturally resonant content for platforms like Meta, TikTok, and Snapchat.

How to sign up for the Puma affiliate program? 

  • Visit the Program Website: Unfortunately, PUMA doesn’t publicly advertise the specific URL for their affiliate program. However, you can try searching online using keywords like “PUMA affiliate program” or “PUMA partner program.” Visit the CJ Affiliate page and fill out the registration form  
  • Explore Program Details: On the program website (if you find it), take some time to understand the program’s terms and conditions, commission structure (often not publicly available), and any specific requirements for joining. Remember to adhere to PUMA’s Affiliate Program Terms and Conditions to remain active in the program.
  • Apply:  Look for the “Apply Now” or “Join Program” section on the website. This section might require you to fill out an application form, providing information about your website, audience demographics, and how you plan to promote PUMA products.
  • Wait for Approval: Once you apply, PUMA will review it and notify you of their decision. Processing time can vary, so be patient. Do not forget that PUMA reserves the right to refuse any site.

After being approved for the program

After you’re accepted into the program, you’ll have access to special features through your CJ network dashboard:

  • Unique affiliate links: These are personalized links you’ll use to track clicks and sales.
  • Promotional materials: These resources, like banners and images, can help you advertise Puma products.
  • Performance reports: These reports allow you to monitor your progress and see how your efforts are performing.

Once you have these tools, you can start promoting Puma:

  • Pick specific products or promotions: Decide which items or offers you want to showcase.
  • Create engaging content: Develop content, like articles, videos, or social media posts, that will attract people to click your affiliate link.
  • Spread the word: Share your content on your website, blog, social media, and other relevant platforms to reach potential customers and drive traffic to Puma through your unique link.

See more: 8 Best Sneaker Affiliate Programs 2024

How to promote Puma products? 

Diversify Your Network 

  • Go beyond your usual platforms: Explore niche communities, collaborate with relevant influencers, and leverage affiliate networks to reach a wider audience.

Master Social Media Promotion 

  • Craft engaging visual content: Showcase Puma products in action, highlight features and benefits, and utilize relevant hashtags to increase discoverability.
  • Run interactive campaigns: Host contests, and giveaways, or partner with influencers to generate excitement and encourage audience engagement.

Leverage Puma’s Resources

  • Utilize provided marketing materials: Save time and effort by using pre-made banners and promotional resources provided by the program.
  • Track and analyze performance: Use reporting tools to understand what resonates with your audience and continually optimize your strategies.
  • Stay updated on promotions: Integrate current Puma offers and campaigns into your content to provide exclusive deals and incentivize purchases


The Puma affiliate program is a great opportunity for anyone who wants to earn some extra income by promoting a reputable brand. By joining the program, you can enjoy many benefits, such as:

– A generous commission rate of up to 10% on every sale

– A 30-day cookie duration to track your referrals

– Access to exclusive offers and promotions

– A dedicated affiliate manager to support you

– A wide range of creative assets and tools to help you market the products

If you are interested in becoming a Puma affiliate, you can sign up for free on their website and start earning commissions right away. You will also receive regular updates and tips on how to optimize your performance and grow your income. Don’t miss this chance to partner with one of the leading sports brands in the world and make money online with ease.

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.


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