07 top Shopify apps for influencer marketing [2024]

Currently, social influencers are gradually becoming a powerful force that even personal recommendations can influence the public, especially the youthful generation. According to a survey by GlobalWebIndex, 54% of internet users aged 16-24 use social media to research and buy products.

For every Shopify store that needs an influencer program, numerous apps can assist. Most of those apps help with establishing relationships and cooperation with them effectively. In this article, we suggest a list of the best influencer marketing apps for Shopify to help enhance your marketing strategies.

How do influencers help a brand? 

Influencer marketing is a form of marketing that leverages the reach and influence of individuals with a substantial following on social media platforms. This strategy involves collaborating with influencers to bring significant benefits to merchants: 

• Increase brand awareness: According to a survey, 89% of marketers found the return on investment (ROI) rate from influencer marketing comparable to or better than other marketing channels​. Due to the existing large followers of the influencer, merchants collaborating with them can reach a wider audience and enhance the brand’s recognition effectively. 
• Enhance credibility: Customers tend to trust influencer recommendations and reviews more than normal advertisements. It is stated that 74% of people turn to social networks for guidance on purchase decisions, even if they make repeat purchases. 
• Audience-specific targeting: A report by Influencer Marketing Hub shows that micro-influencers (10,000 to 100,000 followers) often have more engaged and loyal audiences, with engagement rates up to 60% higher than macro-influencers. By targeting the audience, brands can connect deeply with the intended market. 
• Boost sales and ROI: Influencer marketing can bring massive returns. The average ROI for an influencer marketing campaign is $6.5 for every $1 spent, 6 times more profit than normal sales.

How Shopify influencer apps can help your store?

Influencer marketing apps are designed to help Shopify store owners create and manage influencer programs by leveraging the power of social media influencers. Here’s how these apps can help your store:

• Connect with influencers quickly: According to a survey by Mediakix, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. Thus, using Shopify influencer apps increases the chance of reaching various influencers aligning with brands and merchants.
• Track and analyze campaign performance seamlessly: Provide detailed analytics and reports to track campaign performance, including engagement rates, reach, and ROI, and help Shopify store in managing marketing campaigns.
• Encourage purchases: 79% of people say user-generated content highly impacts their purchasing decisions. Thus, Shopify influencer apps allow and encourage influencers to create authentic content to increase social proof and the store’s credibility.
• Boost sales: Influencer marketing campaigns have been shown to drive sales effectively, with businesses earning an average of $6.50 for each dollar spent. Promote products directly to targeted audiences through influencers’ platforms, then convert them into customers.
• Build brand advocacy: Long-term relationships with influencers can significantly boost brand advocacy. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations when purchasing. Develop long-term relationships with influencers to foster genuine brand advocacy.

07 best influencer marketing apps on Shopify 

Here are some top Shopify apps for influencer marketing to reach your target audience effectively: 

1. Influencer Marketing Hero

Influencer Marketing Hero is designed to boost Shopify stores’ brand visibility and engagement through influencer collaborations. By providing access to a variety of active influencers, merchants can find the right partners to collaborate with easily. In addition, Influencer Marketing Hero also tracks performance metrics to ensure campaign success. 

User feedback on Influencer Marketing Hero

• Overall Rating: 5 out of 5 stars 
• Total Reviews: 40+ reviews 

Key features of Influencer Marketing Hero

• Provide a huge database of influencers with detailed information based on merchants’ existing customer base.
• Offer tools to manage and track influencer marketing campaigns.
• Provide detailed analytics and reports to Shopify owners to track and adjust campaigns.
• Outreach influencers with automated sequences to save time and effort.

Influencer Marketing Hero offers a free plan for onboarding only to make sure that there are no expenses after installing the app. Paid plan starts at $249/month to $2000/month with professional additional features. However, small businesses may find it costly for an influencer program app, while the ability to integrate with other marketing tools is still limited. 

2. BixGrow affiliate marketing

BixGrow is a popular Shopify influencer app suitable for merchants expected to get more reach through affiliates, influencers, and ambassadors. It offers flexible affiliate programs, allowing Shopify store owners to recrew and reward influencers on a variety of platforms seamlessly. To simplify word-of-mouth marketing, BixGrow is worth being one of the best Shopify apps for influencer marketing.

User feedback on BixGrow

• Overall Rating: 5 out of 5 stars 
• Total Reviews: 1000+ reviews 

Key features of BixGrow

• Boost sales through influencer marketing by setting up and managing targeted marketing programs.
• Provide a custom dashboard to track commissions and performance of influencer collaborations.
• Analyze the success of your influencer campaigns with comprehensive reports.
• Use the automated commission payout to influencers to save store owners’ time and effort.

BixGrow offers users both free and paid plans, starting only from $9/month. Its free plan with no additional fee includes essential features for affiliate and influencer programs, customizable affiliate portals, and basic performance tracking. This best-reviewed Shopify influencer app is perfect for small businesses to embark on their influencer marketing journey. 

3. Shopify Collabs 

Shopify Collabs is built by the Shopify team to drive more sales for merchants by finding partners or sending affiliate gifts and offers. This best-selling Shopify influencer app aims to simplify the collaboration process and ensure it runs smoothly. By using robust tools for managing partnerships, store owners can optimize their marketing strategies more effectively and successfully. 

User feedback on Shopify Collabs 

• Overall Rating: 2.6 out of 5 stars 
• Total Reviews: 150+ reviews

Key features of Shopify Collabs 

• Provide an extensive database to find and connect with influencers.
• Offer intensive collaboration tools to manage partnerships and campaign workflows.
• Provide customizable affiliate offers with personalized links and codes for creators.
• Track and pay commissions automatically via Shopify bill.

Shopify Collabs offers a free plan with robust features to help Shopify owners connect with creators and influencers. Nevertheless, the app admin team actually needs to balance the interests of merchants & influencers due to some merchants’ feedback that policy are not “all the time”. It is reported that there are no disciplines or restrictions for influencers who didn’t complete their tasks and take the products away.

4. Shopstar: Influencer Marketing 

Shopstar is a famous influencer marketing app for Shopify that can help merchants and influencers connect easily. By encouraging user-generated content (UGC), Shopstar can help store owners build customers’ trust then convert them into loyal customers, and reach new potential customers efficiently. 

User feedback on Shopstar: Influencer Marketing 

• Overall Rating: 5.0 out of 5 stars 
• Total Reviews: 10+ reviews 

Key features of Shopstar: Influencer Marketing 

• Offer a wide range of influencer databases.
• Provide tools to create, manage, and optimize influencer campaigns.
• Report detailed analytics to measure and manage marketing success. 
• Automate the payment processing for influencers to save time and effort.

Besides the Free plan, pricing for Shopstar starts at $4.99/month, with different tiers offering varying levels of access features. The “Buy Now, Post Later” feature has made collaborating with influencers much easier. However, the paid plans of ShopStar might not seem expensive but they require you to pay $5 for each UGC post. 

5. Influencer Gift Form

Influencer Gift Form is a Shopify Influencer app that helps store owners send links for creators to choose freebie products from their stores. Merchants can create customizable gift request forms that influencers can fill out, then the delivery process will be automated. This tool is helpful for stores looking to increase exposure through influencer product reviews.

User feedback on Influencer Gift Form 

• Overall Rating: 5.0 out of 5 stars 
• Total Reviews: 10+ reviews 

Key features of Influencer Gift Form 

• Provide customizable gift forms for influencers.
• Send free gifts or freebies to influencers automatedly.
• Keep track of influencer details and interactions.
• Monitor the performance of gifting campaigns.

Influencer Gift Form offers a free plan with 5 first orders, and the paid plans start at $19/month, providing unlimited orders. However, this app has limited features for campaign management because it mainly focuses on sending gifts to influencers.

6. Afluencer Influencer Collabs

If you want to simplify the process of finding and collaborating with influencers, Afluencer Influencer Collabs is a must-have Shopify influencer app. This app uses AI-driven recommendations to suggest the best matches for your merchants. In addition, this app also includes analytics features to track and measure the performance of influencer collaborations. 

User feedback on Afluencer Influencer Collabs 

• Overall Rating: 4.9 out of 5 stars 
• Total Reviews: 40+ reviews 

Key features of Afluencer Influencer Collabs 

• Recommend the appropriate influencers for merchants by AI and message directly with them.
• Provide collaboration tools to manage communications and campaigns.
• Prove tools to track and analyze the performance of influencer collaborations.

Afluencer Influencer Collabs offers a 30 day-free trial and then you will have to pay $49/month to use it. Still, some users report occasional issues with the accuracy of AI-driven influencer matching, which can affect the effectiveness of collaborations.

7. impact.com Affiliate Marketing

With impact.com Affiliate Marketing, Shopify merchants can discover partners without needing a developer. This app enables store owners to automate payment methods and track performance seamlessly with a comprehensive dashboard. If you are looking to scale your affiliate marketing campaign, impact.com Affiliate Marketing is a robust solution for you.

User feedback on impact.com Affiliate Marketing 

• Overall Rating: 4.1 out of 5 stars 
• Total Reviews: 60+ reviews 

Key features of impact.com Affiliate Marketing 

• Find influencers and affiliates in impact.com’s extensive marketplace.
• Incentivize partners for driving sales and achieving key goals.
• Monitor all partner-driven activities across devices and channels.
• Keep partners informed, engaged, and productive with efficient bulk messaging.

Overall, impact.com Affiliate Marketing is a best-selling Shopify influencer app for Shopify owners who want to expand their businesses. Pricing for impact.com Affiliate Marketing starts at $30/month and $2.500/month for a Pro plan, catering to businesses with higher budgets and more complex needs. This high cost may be prohibitive for smaller businesses or startups, limiting its accessibility to larger enterprises.

What is the best-reviewed Shopify influencer app? 

Influencer Marketing Hero is typically mentioned as the best app for influencer marketing on the Shopify platform. While it offers robust features for an influencer program, its pricing may be too costly for most merchants. For alternatives to Influencer Marketing Hero, BixGrow is the one option that offers nearly similar features to Influencer Marketing Hero at a more affordable price.

There are numerous options for selecting the right Shopify influencer apps, which might prove rather challenging.

Being a versatile tool with a convenient approach, BixGrow has become a favorite among Shopify stores that aim to use influencer & affiliate marketing for their business. From simplifying influencer relations workflow to measuring campaign effectiveness, BixGrow provides multiple-fit solutions for every e-commerce company.

Being the number one influencer app for many Shopify merchants, BixGrow still needs to be challenged, and merchants prefer this app to handle their awareness, engagement, and sales issues.

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Wrap it up!

In conclusion, using influencer marketing apps for Shopify stores improves overall marketing and leads to increased effectiveness results. These recommended apps cover all the basic aspects such as raising brand or store recognition, traffic, and or sales throughout the influential collaborations required for brand promotion. Using the appropriate apps to reach success in the e-commerce world.