Best Affiliate Programs in the USA (2025)

16% of all online orders in the U.S. are attributed to affiliate marketing, highlighting its effectiveness in driving consumer purchases. For aspiring affiliate marketers, understanding the top affiliate programs in the USA. Programs like Amazon Associates, Walmart, and Target offer diverse opportunities to monetize your online presence.

Let’s explore these leading affiliate programs, provide insights on how to find the best fit for your niche, and address common questions to help you navigate the affiliate marketing landscape effectively.

1. Amazon Associate

Amazon’s Affiliate Program, also known as Amazon Associates, is one of the most popular and accessible affiliate programs globally. As one of the largest e-commerce platforms, Amazon offers a vast product selection for affiliates to promote, ranging from electronics to books, clothing, and more.

• URL: Amazon USA affiliate program
• Commission: differs based on product category, usually around 1 – 10%. 
• Cookie Duration: 89 days (the item must be added to the customer’s Shopping Cart within 24 hours of their arrival at Amazon.com via your affiliate link)

Founded in 1994 by Jeff Bezos, Amazon started as an online bookstore and has grown into a global e-commerce giant with a reputation for fast shipping, competitive prices, and an unmatched range of products. The company is responsible for over 40% of the total e-commerce sales in the U.S.

Amazon’s affiliate commission rates vary depending on the product category, but typically range from 1% to 10%. For example, affiliates earn 1% for video games, 4% for electronics, and up to 10% for luxury beauty products. 

Amazon has a relatively short cookie duration of 24 hours. This means affiliates earn commissions only if the customer makes a purchase within 24 hours of clicking the affiliate link. If the customer adds an item to their cart, the cookie lasts for 90 days, but the purchase still needs to be made within that period.

You should write detailed product reviews and guides to provide valuable content for your readers and improve conversion rates. Don’t forget to target long-tail keywords to rank for more specific search queries and increase organic traffic.

With its vast product catalog, Amazon offers affiliates the potential for steady income, especially with high-traffic niches. While commissions may be lower compared to some programs, the sheer volume of sales makes Amazon an attractive option for many.

2. Walmart affiliate program

Walmart is one of the world’s largest retailers, offering a wide range of products, including groceries, electronics, apparel, and home goods. With its competitive pricing and expansive product catalog, Walmart has become a major player in the USA affiliate programs space, alongside with Amazon.

• URL: Walmart affiliate program
• Commission: differs based on product category, usually around 1 – 5%. 
• Cookie Duration: 3 days

Founded in 1962 by Sam Walton, Walmart operates thousands of stores globally and has made a successful transition into e-commerce. Walmart’s website is one of the most visited e-commerce sites in the U.S., with over 120 million unique visitors per month.

Walmart’s affiliate program offers commissions that range from 1% to 4%, depending on the product category. Categories like electronics and home goods generally offer lower commissions, while categories like health & beauty and fashion can offer higher percentages.

Affiliates are paid via direct deposit, and the minimum payout threshold is $50. Payouts occur on a monthly basis.

With a huge variety of products, affiliates can promote items in a wide array of niches, from groceries to tech gadgets, ensuring that there’s something for every audience. Walmart has a large and growing online presence, making it an appealing choice for affiliate marketers looking to target customers who prefer shopping with well-known and reputable brands.

3. Target affiliate program

Founded in 1902, Target has established itself as one of the leading discount retailers in the U.S. It is widely recognized for its high-quality yet affordable products, excellent customer service, and trendy store layouts. Target USA affiliate program is one of the best choice for affiliates.

• URL: Target Partner
• Commission: up to 8%
• Cookie Duration: 7 days

Target is a popular American retail corporation known for offering a wide range of products, including clothing, electronics, groceries, furniture, and home decor. Target operates over 1,900 stores across the United States and has a strong online presence. It is known for its collaborations with well-known designers, such as Lilly Pulitzer and Hunter, creating exclusive collections that attract shoppers.

The commission for Target’s affiliate program typically ranges from 1% to 8% based on the product category. The cookie duration of 7 days, meaning that if a user clicks on your affiliate link, you have 7 days to earn a commission if the user makes a purchase.

One notable success story in the Target affiliate program is Michelle Schroeder-Gardner of “Making Sense of Cents,” a personal finance blog. By promoting Target’s exclusive deals and seasonal campaigns, Michelle has been able to leverage her audience’s interest in discounts and products to generate substantial affiliate income. As a result, she has earned thousands of dollars per month through her Target affiliate links.

Target’s established brand, wide product selection, and frequent promotions provide affiliates with the opportunity to increase conversion rates. Affiliates also benefit from a well-known reputation for quality and affordability, which can help drive clicks and sales. 

4. Sephora USA beauty affiliate program

Sephora is a global leader in the beauty and cosmetics industry, known for offering a wide range of makeup, skincare, haircare, fragrances, and beauty tools. The Sephora affiliate program is perfect for content creators in the beauty and skincare space.

• URL: Sephora USA beauty affiliate program
• Commission: up to 10%
• Cookie Duration: 30 days

Founded in 1969 in Paris, the company has expanded globally with a strong presence in over 30 countries. Sephora is recognized for its diverse product offerings, from high-end luxury brands to popular drugstore products. The brand is known for its exclusive product lines, including collaborations with celebrities and influencers, such as the Fenty Beauty collection with Rihanna.

The Sephora affiliate program typically offers a commission rate between 5% and 10% on all sales made through affiliate links. Some promotions or product categories may offer higher rates, such as makeup and skincare products from premium brands.

Sephora is a household name in the beauty and cosmetics industry, which means affiliates can promote a highly trusted brand with a broad appeal. With frequent sales events, promotions, and holiday gift sets, Sephora offers affiliates many opportunities to drive conversions and maximize earnings.

One success story within the Sephora affiliate program is Alicia Yoon, founder of the K-beauty brand Peach & Lily. By promoting Sephora’s exclusive Korean beauty products and participating in the affiliate program, Alicia has been able to generate consistent revenue and increase her online visibility.

See more alternatives beauty affiliate programs for Sephora.

5. Home Depot home improvement program

Home Depot is one of the largest home improvement retailers in the United States, specializing in DIY products, home construction, repair, and renovation tools, appliances, and services. 

• URL: Home Depot Partner
• Commission: up to 8%
• Cookie Duration: 3 days

Home Depot was founded by Bernard Marcus and Arthur Blank, who wanted to revolutionize the hardware store experience by offering warehouse-style retail with lower prices. It operates over 2,200 stores in the U.S., Canada, and Mexico and has a strong online presence where it sells millions of products, from power tools and appliances to building materials and gardening supplies.

The Home Depot affiliate program offers commissions ranging from 2% to 8% based on the category of products sold. The commission rate can vary depending on whether the item is a major appliance or a smaller accessory. 

Affiliates are paid on a monthly basis, with payment options including direct deposit or PayPal. The minimum payout threshold is typically $50, depending on the payment method chosen.

A successful affiliate who’s thrived in the Home Depot affiliate program is Jeffrey L. Miller, the founder of the DIY home improvement blog HomeImprovementHelper.com. By producing high-quality, in-depth content around DIY projects, Jeffrey was able to target a specific niche audience interested in home renovations and improvement.

See alternatives to Home Depot

6. Farfetch USA luxury fashion affiliate program

Farfetch is a global online retailer known for offering luxury fashion from boutique and high-end brands around the world.  Farfetch offers affiliates access to a global marketplace with luxury and premium fashion items that attract affluent consumers.

• URL: Farfetch
• Commission: up to 10%
• Cookie Duration: 30 days

Founded in 2007 by José Neves, Farfetch has become a prominent player in the luxury e-commerce space, with a vast selection of clothing, shoes, bags, and accessories from over 3,000 brands, including both established designers and emerging talent. Farfetch partners with over 700 boutiques and brands globally, offering an unparalleled shopping experience for fashion lovers.

Affiliates can earn commissions on high-ticket luxury items, so earnings can be substantial. For instance, a commission of 8% on a $1,000 designer handbag would yield an affiliate $80 per sale. With consistent traffic and promotion of high-ticket items, affiliates in the Farfetch program can expect to earn anywhere from $500 to $5,000+ per month, depending on their audience and marketing efforts.

Farfetch is a leading luxury fashion platform that appeals to high-income consumers looking for exclusive fashion items. Its wide range of luxury brands and items ensures affiliates have plenty of products to promote.

The 30-day cookie duration gives affiliates a significant window to earn commissions, which is ideal for more high-consideration purchases like luxury fashion.

Read a detail review of Farfetch’s program.

7. Temu Affiliate Program

Temu is an online marketplace that specializes in offering a wide range of affordable products across various categories, including fashion, home goods, electronics, beauty products, and more.

• URL: Temu
• Commission: up to 7%
• Cookie Duration: 30 days

Launched in 2022, Temu is part of PDD Holdings (the parent company of Pinduoduo, a major Chinese e-commerce platform). Despite being a relatively new player in the e-commerce scene, Temu has gained rapid traction by offering unbeatable prices and a vast selection of items from global suppliers.

Temu affiliates can earn commissions typically between 4% to 7% per sale.

Affiliate earnings with Temu can range widely depending on product category and sales volume. For instance, an affiliate can expect to earn around $3 to $10 per sale on a product priced around $50. With consistent traffic and promotional efforts, affiliates in the Temu program could earn anywhere from $500 to $3,000+ per month, particularly if they focus on high-conversion categories like tech gadgets, beauty products, or trendy fashion items.

Temu’s success lies in its competitive pricing and wide product variety, making it appealing to a diverse audience, from fashion lovers to tech enthusiasts. It is particularly popular among budget-conscious shoppers who are looking for deals across a wide variety of product categories.

See more: Temu Affiliate Program review?

8. Shein Affiliate Program

Shein is a global fast-fashion retailer that has taken the fashion world by storm with its trendy, affordable, and wide-ranging collection of apparel, accessories, and beauty products. Shein’s strong brand recognition and massive product range make it a great option for affiliates targeting fashion lovers.

• URL: Shein
• Commission: up to 20%
• Cookie Duration: 30 days

Shein has grown exponentially and is now one of the largest fashion retailers in the world by sales volume, surpassing traditional fast fashion giants like Zara and H&M in terms of online sales. In 2021, Shein was valued at over $15 billion, and it continues to expand its reach, making it a prime affiliate marketing opportunity.

Shein offers affiliates a commission rate of up to 20% for every sale made through their referral link. This is higher than many other fashion affiliate programs, making it attractive for marketers looking to promote trendy and affordable clothing.

Kendall Tran, a popular Instagram influencer and fashion blogger, earned significant revenue by promoting Shein’s trendy outfits. By pairing sponsored posts with affiliate links, she was able to drive hundreds of sales each month, earning thousands in commissions. 

Shein’s extensive global customer base ensures there’s a broad audience for affiliates to promote its products to, and the brand’s massive social media presence provides affiliates with a platform to engage with potential customers.

9. Adidas USA affiliate program

Founded in 1949 by Adolf Dassler in Germany, the company has since grown to become one of the most iconic and innovative brands in the sports and fashion industries. 

• URL: Adidas
• Commission: up to 10%
• Cookie Duration: 30 days

Adidas is the second-largest sportswear manufacturer in the world, only behind Nike, and boasts a massive following with over 40 million followers on Instagram. The Adidas “Three Stripes” logo is one of the most recognized symbols in the world of sports and fashion.

Adidas is one of the most trusted and well-known names in the athletic and fashion markets, ensuring that affiliates can easily market their products to a wide audience. From casual wear to specialized sports gear, Adidas offers a wide range of products that cater to various segments of the market, from performance-driven athletes to those simply seeking stylish sneakers.

Adidas affiliates can expect to earn anywhere between $300 to $3,000 per month, depending on their traffic, audience engagement, and promotional efforts. High-traffic affiliates, such as fitness influencers or lifestyle bloggers, can expect to see higher earnings, while those with smaller audiences may earn more modest commissions. 

10. Lego USA toy affiliate program

LEGO is a globally recognized brand that produces iconic building blocks and kits, offering a wide range of toys for children, as well as more advanced sets for adult collectors. LEGO’s enduring popularity and global reach make it an attractive brand for affiliates.

• URL: Lego
• Commission: up to 6%
• Cookie Duration: 30 days

Founded in 1932 in Denmark by Ole Kirk Christiansen, LEGO has become a household name for creativity, fun, and education. The brand has also expanded into video games, movies, and theme parks, making it a versatile and expansive business. The LEGO Group is the world’s largest toy manufacturer, based on revenue.

LEGO has an incredibly loyal customer base, making it easier for affiliates to promote and generate sales. The commission rate may be lower, but the brand’s strong fanbase and wide appeal make it worthwhile. There are also frequent product launches, seasonal sales, and promotions, creating excellent opportunities for affiliate marketing.

LEGO is the perfect TikTok affiliate program – you can create unboxing videos, time-lapses of LEGO builds, and reviews of new products to promote it. Focus on specific, popular LEGO sets that appeal to collectors or children, like the “LEGO Creator Expert” or “LEGO Technic” sets, which are often high-ticket items.

11. Hobby Lobby USA art & craft affiliate program

Hobby Lobby is a leading American retail company specializing in arts, crafts, home décor, and seasonal products. Hobby Lobby’s seasonal sales and promotions, especially during the holidays, make it an excellent choice for affiliates who want to leverage time-sensitive offers.

• URL: Hobby Lobby
• Commission: up to 5%
• Cookie Duration: 7 days

Founded in 1972 by David Green, Hobby Lobby has grown into a multi-billion-dollar business with over 900 stores nationwide. Known for its wide selection of craft supplies, picture frames, fabric, floral arrangements, and furniture, the store serves both hobbyists and professional crafters.

Hobby Lobby’s affiliate program offers a commission rate of up to 4%. While this is a bit lower compared to other affiliate programs, the brand’s diverse product offerings and dedicated customer base can still make it a valuable program for affiliates, especially in the home décor and crafting niches.

12. Viator USA travel program

Viator, a Tripadvisor company, is a leading online platform for booking tours, activities, and experiences around the world. Travel is an evergreen niche, and with Viator’s competitive commissions and global reach, affiliates can tap into this market year-round.

• URL: Viator
• Commission: up to 8%
• Cookie Duration: 30 days

Established in 1995, Viator connects travelers with local tours and activities, offering a wide range of options from city tours to adventure excursions. As a global brand, Viator has established itself as one of the most trusted platforms for booking unique travel experiences.

Viator’s affiliate program offers affiliates a commission rate of up to 8% on sales. This is a competitive rate, especially for a travel booking platform. Viator’s high-value product offerings and the global interest in travel make this a potentially lucrative program for affiliates in the travel and leisure industry.

John Miller, a travel blogger and YouTube influencer, capitalized on Viator’s affiliate program by creating travel content around destination guides and unique local experiences. By integrating Viator’s affiliate links within his travel videos and blogs, John was able to provide his followers with easy booking options for the experiences he recommended.

13. Tripadvisor travel affiliate program

Tripadvisor is one of the world’s largest and most trusted travel platforms, offering user-generated reviews and recommendations on hotels, restaurants, activities, and more.

• URL: Tripadvisor
• Commission: up to 50%
• Cookie Duration: 14 days

Launched in 2000, Tripadvisor has become a household name for travelers seeking reliable insights into destinations and accommodations. With millions of reviews, photos, and ratings, it allows travelers to make informed decisions about their trips.

Tripadvisor has over 730 million reviews, making it one of the largest travel review platforms globally.

Tripadvisor’s affiliate program offers affiliates a commission of up to 50% of the booking fee. This is a high commission rate, particularly for the travel and hospitality industry. Affiliates can earn significant amounts by promoting booking services and hotel reservations.

Tripadvisor affiliates enjoy a 14-day cookie duration, which is a shorter window than some other affiliate programs but still gives affiliates a decent opportunity to earn commissions. Users who book within 14 days of clicking the affiliate link will ensure commissions for the affiliate.

With a wide variety of services, ranging from hotel bookings to activity reservations, Tripadvisor’s diverse offerings cater to a broad audience. Affiliates can promote everything from luxury stays to budget-friendly accommodations, appealing to travelers of all types.

How to find an affiliate program in the USA

Finding the right affiliate program in the USA can be a game-changer for your affiliate marketing success. Here are some effective ways to find affiliate programs that align with your interests and audience.

Reach out directly to brands

One of the most direct ways to find affiliate programs is to contact the brands you already know and love. If you have a strong relationship with a brand or regularly use their products, reaching out to inquire about their affiliate program can open doors to exclusive opportunities. Many brands, especially smaller ones or niche companies, might not have their affiliate program listed publicly, but they are often willing to partner with motivated affiliates. You can reach out via email, social media, or even through their website’s contact form.

Make sure to introduce yourself and explain why you’re a good fit for their affiliate program.

Highlight your audience demographics and how they align with the brand’s target market.

Offer to create content, such as reviews or tutorials, that can help promote their products effectively.

Sign up for popular affiliate marketplaces

Affiliate marketplaces are hubs where brands and affiliates come together to collaborate. Some of the most popular affiliate networks in the USA include:

• ShareASale: ShareASale connects affiliates with brands across various industries, including fashion, health, tech, and lifestyle. The platform provides access to thousands of affiliate programs, offering flexibility in commission structures and payout options.
• CJ Affiliate: Formerly known as Commission Junction, CJ Affiliate is one of the largest networks, hosting major brands in retail, travel, technology, and more. Affiliates can easily find programs suited to their niche.
• Rakuten Marketing: Rakuten offers a broad selection of affiliate programs from well-known companies. The platform is known for its user-friendly interface and data-driven approach to affiliate marketing.

By signing up for these marketplaces, affiliates can discover a wide range of programs that suit their audience, as well as detailed metrics and tools to optimize their campaigns.

Pin your contact info in your social media bio

If you have a solid social media following, especially on platforms like Instagram, TikTok, or Twitter, you can attract affiliate program opportunities by pinning your contact information in your bio. Brands are always on the lookout for influencers and affiliates who can help promote their products through engaging content. By making it easy for brands to reach you, you increase the chances of receiving affiliate offers directly.

Leverage social platforms like Instagram and TikTok

Social media platforms, especially Instagram and TikTok, have become powerful tools for affiliate marketers. These platforms offer a direct way to engage with your audience while promoting affiliate products in a fun, interactive way. While Instagram has long been a favorite for affiliate marketers due to its visual nature and shopping features, TikTok’s short-form video content offers a more casual way to promote products and reach younger demographics.

However, as of 2025, TikTok may face increased scrutiny and potential restrictions due to government regulations. While TikTok’s affiliate program is currently available in many countries, its future remains uncertain, especially in the US. It’s important for affiliates to stay updated on TikTok’s policies and diversify their marketing efforts across multiple platforms.

FAQs – Affiliate programs in the USA

Unlocking the potential of affiliate programs in the USA

Affiliate marketing in the USA offers an incredible opportunity for both beginners and seasoned marketers to earn passive income. With a wide range of reputable brands and affiliate programs like Amazon, Walmart, and Shopify, there are plenty of avenues to explore. Whether you’re looking to promote niche products, partner with major retailers, or join well-established affiliate networks, the potential is limitless.

From leveraging social media platforms like Instagram and TikTok to finding affiliate programs directly from brands, the opportunities to grow your affiliate marketing business are more accessible than ever. And with some programs offering generous commissions, it’s no surprise that affiliate marketing continues to be a popular and profitable business model.

By understanding the key details, evaluating the best affiliate programs, and taking advantage of social media marketing, you can build a successful affiliate marketing business in the USA. Remember, consistency, transparency, and smart promotion are key to unlocking the full potential of affiliate marketing and achieving long-term success.