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Affiliate data feed & how to use it?

Affiliate data feeds have become essential resources for affiliates looking to promote their content effectively. In this article, we’ll explore:

  1. What is an affiliate data feed?
  2. How can affiliates use data feeds to boost their marketing efforts?
  3. What are the top tools for creating affiliate data feeds?

Let’s dive in!

What is an affiliate data feed?

An affiliate data feed is a digital catalog that has all the important details about a seller’s products. This catalog usually includes product names, prices, descriptions, images, and whether they are in stock.

Affiliate networks decide how this data is shared, often in formats like CSV, JSON, or XML. This information will help affiliates to promote the product’s up-to-date details.


How affiliate can make the most of affiliate data feeds?

To maximize sales commissions, affiliates need content that resonates with their target audience. While many networks offer a limited range of product attributes, new affiliate tools are emerging, allowing affiliates to access extensive data from advertisers’ product inventories. This broadens the scope for content creation and customization.

Quick information access

By utilizing these affiliate marketing tools, affiliates can quickly access the relevant data and craft content that aligns with their brand and appeals to their audience. This capability is especially useful in the fashion industry, where affiliates can feature specific products they’ve mentioned in recent blog posts or use images to enhance their commentary.

You might need skills related to data explotation (e.g. basic Excel) to really make the most of this possibility.


Build storefront

Product information in the data feeds updates automatically, saving affiliates time and providing them with the latest details. Like when products are on sale or back in stock. Since the data is in a format that can be imported into a software application, affiliates can use it to showcase products on their website and even build their online storefronts.

Since the data is in a format that can be imported into a software application, affiliates can use it to showcase products on their website and even build their online storefronts.

Product Listings

Create product listings on your website or blog using the data from the feed. Include images, descriptions, and affiliate tracking links.

A data feed can be exemplified by a product catalog. E-commerce websites and other platforms use data feeds to showcase product information. The primary aim of a data feed for shopping sites is to assist customers in locating the products they wish to purchase.

Comparison Tables

Build comparison tables or grids featuring products from the feed. Highlight key features, prices, and affiliate links. Comparison tables can be a powerful tool for driving conversions. With affiliate data feeds, you can create these tables with updated product information.

To build convertible comparison tables, consider these steps:

  • Select products in the same segment: Choose products from your affiliate data feed that share common attributes or serve similar purposes. This will help the audience make demand-driven decisions.
  • Highlight key features: Focus on aspects that matter the most to the audience, such as performance, durability, and most importantly, the unique features.
  • Include price and affiliate links: This stage is pretty intuitive. Display the product prices & affiliate links to make it easy for visitors to buy.
  • Add visual appeal: Though it is not compulsory, a well-designed formatting (e.g. easy-to-read tables or grids) is proven to increase notably the conversion rate.

Widgets and Banners

Widgets and banners are great for showing off certain products or promotions on your website. When you connect them to affiliate data feeds, they stay up-to-date and keep your content interesting. Plus, visitors can quickly find products that catch their eye.

Consider using these tools to create interactive experiences, such as downloadable videos with clickable products. This not only engages users but also drives them toward purchase decisions.

Optimize for SEO

You can indeed find ways to optimize SEO with information from data feed. This aspect may require a bit of updated SEO skills, here are some suggestions:

  • Use Relevant Keywords: Research and identify the keywords that your target audience is using to search for products. Make sure these keywords are included in your content, such as product titles, descriptions, and headings.
  • Employ JSON-LD and Schema Markup: Integrate structured data into your site using JSON-LD or other schema formats. This makes it easier for search engines to read and categorize your content, improving your chances of showing up in rich snippets or knowledge panels
  • Optimize Meta Tags: Ensure your meta titles and descriptions are concise, and include relevant keywords. This is key for attracting users from search engine results pages (SERPs).

Do affiliate marketing software support data feed?

It is common for affiliate networks to support data feeds. How about software?

It is possible for merchant to update affiliate data feeds in their affiliate software. However, affiliates can always see product information of their program as affiliate software always provides real-time updates of promotional products as well as information.

Technically, to access the data feed of a software, affiliates e need to follow this process: they need to access and check for product feed in their program. Typically, products feed it not real-time update via app..

Wanna start an affiliate program?

Top 3 affiliate data feed software

affiliate data feed integration, affiliate data feed plugin, solution,


DataFeedWatch has a strong reputation with a 4.8 out of 5-star rating on Capterra. It has empowered merchants on over 2,000 e-commerce channels.

Generally, its users highly evaluate the app’s customer service and the positive impact on their sales. DataFeedWatch saves time managing feeds across platforms, especially businesses with a large product catalog. All of those are just at a reasonable price.

A drawback of this plugin is that the app’s interface and documentation for more advanced features might be confusing sometimes.


GoDataFeed is cloud-based, integrating with several major marketplaces like Amazon, eBay, Google Shopping, and Walmart.

This application is pretty easy to use. The app is most liked for its user-friendly interface and drag-and-drop functionality, making it easy to set up and manage your product feeds.

A small inconvenience of GoDataFeed is that it does not offer a free plan for merchants. Paid plans offer additional features and support. Plus, some user’s feedback that it lacks the customization options available in some other data feed management tools.


Channable is now available on Woo Commerce & Shopify

This tool allows you to automate many tasks associated with feed management, such as filtering products, adding custom attributes, and formatting data to meet the specifications of different channels. It can import product data from a variety of sources, including websites, ERP systems, and CRM.

Channable’s features are powerful yet they might be a bit complex to get used to. Therefore, merchants may felt overwhelmed when first setting up the app.

Top 03 affiliate data feed WordPress plugin

Those plugins are solutions to import affiliate data from WordPress

WP All Import

This plugin lets you bring data from XML, CSV, or Excel files into WordPress. It’s a solid pick for both merchants & affiliates because it can work with complex data and integrate seamlessly with WordPress, a popular e-website platform.

Datafeedr API

Datafeedr links to different affiliate networks, letting you import and update product data feeds without spending too much effort. With Datafeedr, you can build custom product displays, create comparison charts, and more. It’s perfect for creating websites focused on affiliate marketing, and it works smoothly with WooCommerce.

Content Egg

This plugin is a lovable solution for everybody. It lets affiliates connect with multiple affiliate networks, import product data, and show affiliate product details in content. Content Egg works with many affiliate networks and provides various options for displaying products, making it a favorite for WordPress sites that focus on affiliate marketing.


Who creates affiliate data feeds?

Affiliate data feeds are created by the merchant or retailer whose products are promoted. The data feed will be updated automatically whenever the merchant refines or modifies information in the data they updated in the affiliate network.

Can Affiliate Data Feeds Be Used in Affiliate Software

It is possible for merchant to update affiliate data feeds in their affiliate software. However, affiliates can always see product information of their program as affiliate software always provides real-time updates of promotional products as well as information

I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.


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