With the Indian eCommerce market expected to exceed USD 200 billion by 2026, brands increasingly embrace affiliate partnerships to boost their online presence.
This article dives into some of the best affiliate programs available in India—from retail giants like Amazon and Flipkart to niche players, providing you with the insights and strategies you need to thrive in this booming market.

Best affiliate programs in India
1. Amazon Associates

Amazon Associates India is the affiliate program for Amazon.in, one of the most popular eCommerce platforms in India. It allows content creators, bloggers, and influencers to earn commissions by promoting a vast range of products available on Amazon.
- URL: Amazon India
- Commission: differs based on product category, usually around 1 – 10%.
- Cookie Duration: 89 days (the item must be added to the customer’s Shopping Cart within 24 hours of their arrival at Amazon.com via your affiliate link)
- Products: Millions of products from electronics and books to fashion and home goods
With a strong reputation for reliability and a massive product catalog, from electronics and books to fashion and home essentials, Amazon Associates India offers a robust opportunity for affiliates to monetize their content while tapping into one of the country’s most trusted online retailers.
Amazon.in is consistently ranked among the top 10 websites in India, attracting millions of visitors every month. In fact, it is estimated that Amazon.in receives over 300 million monthly visits, which significantly boosts the potential for affiliate conversions.
Commission rates for Amazon Associates India vary by product category, typically ranging from 1% to 10%. One of the challenges, however, is the 24-hour cookie duration, meaning that the referred customer must purchase within one day for the affiliate to earn a commission. Despite this short window, Amazon’s high traffic and conversion rates often help compensate for this.
2. Indiamart

Indiamart is a leading marketplace in India that caters to both B2B and B2C segments, connecting businesses with buyers in a dynamic online environment. Whether you’re targeting small businesses or large enterprises, Indiamart’s affiliate program is designed to help you tap into the booming business-to-business sector.
- URL: Indiamart
- Commission: up to 6%
- Cookie Duration: 30 days
- Products: 90,000+ product categories from industrial products to wholesale items
As one of India’s largest industrial and wholesale marketplaces, Indiamart serves millions of users, offering a vast range of products from raw materials and machinery to office supplies and consumer goods.
Did you know that Indiamart boasts a user base of over 100 million registered users and facilitates millions of transactions every month? This staggering figure underscores the platform’s dominance in India’s B2B marketplace and highlights the enormous potential for affiliates.
Indiamart’s strong focus on B2B transactions offers affiliates the opportunity to tap into high-value, bulk orders, often leading to higher commissions. With a well-established reputation and a massive user base, Indiamart inspires confidence among both sellers and buyers, boosting conversion rates.
You can develop detailed blog posts, case studies, or whitepapers that explore how Indiamart can solve specific business challenges. Leverage LinkedIn, industry forums, and professional networks to share insights and direct potential clients to Indiamart’s offerings.
3. Meesho

Meesho is India’s rapidly growing social commerce platform that connects small businesses and individual resellers with a vast array of products, from fashion and home decor to lifestyle and electronics.
- URL: Meesho
- Commission: up to 5 Lacs/month
- Cookie Duration: 15 days
- Products: social commerce platform
Meesho has witnessed explosive growth, with reports indicating a year-over-year increase of over 150% in user engagement. This phenomenal expansion underscores its popularity and immense potential, especially as it continues to empower millions of small business owners and resellers across India.
Meesho’s impressive growth and popularity among small business owners make it a promising platform for affiliates.
Its strong integration with social media channels makes it ideal for influencers and digital marketers who leverage platforms like Instagram, Facebook, and WhatsApp.
A diverse catalog means there’s something for every niche, allowing affiliates to tailor content to various audiences.
Use Instagram Reels, TikTok videos, and Facebook posts to showcase trending products and share your unique referral links. Partner with micro-influencers who can highlight Meesho’s affordability and product variety to maximize your earnings.
4. Myntra

Myntra is India’s premier fashion destination, celebrated for its stylish collections and trendsetting apparel. As a leading online fashion retailer, Myntra offers a dynamic affiliate program that allows bloggers, influencers, and content creators to earn commissions by promoting everything from casual wear to the latest designer trends.
- URL: Myntra
- Commission: up to 8%
- Cookie Duration: 20 days
- Products: Men’s, Women’s, and Kids’ apparel
Myntra handles over 50 million visits per month on its website. This impressive traffic underscores its massive appeal among fashion enthusiasts, making it a hotspot for affiliates aiming to cash in on the latest trends.
With millions of monthly visitors, the potential for conversions is sky-high.
The Myntra Affiliate Program offers competitive commission rates that vary by category, typically ranging from 3% to 8% per sale. Myntra’s strong brand reputation and trendsetting inventory make it a favorite among style-savvy consumers.
To make the most of the Myntra Affiliate Program, consider these strategies:
- Create engaging blog posts or videos like “Top 10 Spring Trends on Myntra” to showcase seasonal collections.
- Use Instagram Reels, TikTok videos, or Pinterest boards to highlight new arrivals and fashion hauls.
5. Brevo

Brevo, formerly known as Sendinblue, is an all-in-one marketing platform that helps businesses communicate effectively through email, SMS, and marketing automation. With its user-friendly interface and a robust suite of tools, Brevo has quickly become a favorite among startups and small businesses looking to boost their digital marketing efforts in India and beyond.
- URL: Brevo
- Commission: up to 6%
- Cookie Duration: 30 days
- Products: Email Marketing; Marketing Automation
Brevo has empowered over 200,000 businesses worldwide, with its user base growing by over 50% year-over-year. This explosive growth highlights Brevo’s increasing popularity and makes it a compelling option for affiliates targeting the digital marketing niche.
Brevo’s diverse suite of tools makes it a one-stop shop for digital marketing needs, adding significant value for businesses. Its intuitive design makes it accessible even for those new to digital marketing.
Affiliates benefit from ongoing commissions as long as the customer stays subscribed, ensuring a steady income stream.
However, the digital marketing space is crowded, so standing out may require specialized content or niche targeting.
You may want to see: High-paying software affiliate programs
6. Shopify

Shopify is one of the world’s leading eCommerce platforms, powering over 1.75 million businesses globally and making online entrepreneurship accessible to all.
- URL: Shopify Affiliate India
- Commission: up to $150
- Cookie Duration: 30 days
- Products: eCommerce platform
Shopify merchants collectively generated over $200 billion in sales last year. This staggering figure highlights the immense potential of the platform and, by extension, the affiliate program’s lucrative earnings possibilities. With more entrepreneurs turning to online business, the opportunity for new referrals is ever-expanding.
The Shopify Affiliate Program typically rewards affiliates with a one-time bounty for every new merchant who signs up and meets the qualifying criteria. You can earn up to $150 for every eligible Point of Sale Pro referral.
The program offers a 30-day cookie duration, giving affiliates a generous window to earn commissions from referrals who might take some time to get started.
Shopify’s name alone boosts credibility and trust among potential customers. Its wide array of tools makes Shopify a must-have solution for new online stores. Check out review on Shopify’s program!
7. Ajio

Ajio is a trendy fashion and lifestyle retailer in India, known for its eclectic mix of contemporary apparel, accessories, and footwear. The India Ajio Affiliate Program is a fantastic opportunity for fashion bloggers, social media influencers, and digital marketers to earn commissions.
- URL: Aijo
- Commission: 3% of the order value
- Cookie Duration: 30 days
- Products: fashion and lifestyle
As part of the Reliance group, Ajio has carved out a niche in the competitive fashion market by offering exclusive collections, stylish designs, and a seamless online shopping experience.
Ajio has rapidly gained popularity, with its online platform recording impressive growth—over 20 million monthly visitors are a testament to its appeal among young, fashion-forward consumers in India.
Affiliate can earn 3% of the order value up to a maximum of Rs 100 per order.
Joining the Ajio Affiliate Program is a great way to cash in on the booming fashion market in India. If you’re passionate about style and have an audience that loves to stay ahead of the trends, Ajio provides a rich catalog of products that can help you diversify your content and boost your earnings.
8. Fiverr

Fiverr is the world’s go-to marketplace for freelance services, connecting businesses with talented professionals in areas like graphic design, writing, programming, and digital marketing.
- URL: Fiverr Partnership
- Commission: up to 100% of the customer’s first order
- Cookie Duration: 30 days
- Products: freelancer marketplace
Founded in 2010 by Micha Kaufman and Shai Wininger, Fiverr revolutionized the gig economy by offering services starting at just $5, empowering millions of freelancers around the globe. With a brand message centered on creativity, innovation, and the democratization of work, Fiverr embodies the spirit of entrepreneurial freedom, helping people monetize their skills and pursue their passions.
Fiverr boasts over 3 million active buyers and has generated more than $1.2 billion in revenue.
Fiverr operates on a Cost-Per-Acquisition (CPA) model, you can earn an instant commission ranging from 25% to 100% of the customer’s first order, and a 10% revenue share from all future orders placed by the customer in the first 12 months.
High-quality referrals can yield significant payouts, and with a 30-day cookie duration, affiliates have a generous window to capture commissions from referrals who eventually sign up and make a purchase.
9. Constant Contact

Constant Contact, founded in 1995, is one of the pioneers in online email marketing. Joining the Constant Contact Affiliate Program offers a fantastic opportunity for digital marketers, bloggers, and influencers to earn generous commissions by promoting a service that is indispensable for businesses looking to improve their online communications.
- URL: Constant Contact
- Commission: up to $80
- Cookie Duration: 30 days
- Products: Email marketing
With a mission to empower small businesses with easy-to-use digital marketing tools, Constant Contact has grown into a trusted platform for email campaigns, social media marketing, and online surveys.
The brand’s message centers on simplicity and effectiveness, helping businesses of all sizes connect with their audiences through engaging, professional communications. Constant Contact’s longstanding history and reputation for reliability make it a stalwart in the digital marketing space, both in India. and internationally.
Constant Contact has been used by over 600,000 small businesses worldwide, underscoring its impact and popularity as a go-to email marketing tool. Its effectiveness in boosting engagement is reflected in a survey where 75% of users reported improved customer communication after adopting the platform.
You can earn up to $80 when your audience pay for a new account. The competitive commission structure rewards affiliates well for each successful referral.
10. Temu

Temu is the new kid on the online marketplace block, quickly making waves in India with its ultra-budget-friendly deals and a treasure trove of products. If you love sharing awesome deals and helping your audience save big, joining the Temu India Affiliate Program is a no-brainer.
- URL: Temu
- Commission: up to 7%
- Cookie Duration: 30 days
- Products: millions of affordable fashion and lifestyle products
Originating from PDD Holdings, the same engine behind Pinduoduo, Temu burst onto the scene with a mission to make quality products available at jaw-dropping prices. With a fresh, innovative approach and an ethos of affordability, Temu is fast becoming the go-to destination for savvy shoppers who love a good bargain.
Temu’s mobile app was downloaded over 100 million times within just a few months of its launch.
By promoting a brand that’s all about low prices and massive selection, you’ll be aligning with a platform that’s rapidly winning hearts (and wallets) across India. Plus, its innovative approach means you’re at the forefront of a retail revolution.
Temu’s unbeatable prices make it a magnet for bargain hunters, driving high conversion rates. Its mix of global brand credibility and local, budget-friendly deals strikes a chord with a diverse audience in India.
You can launch Instagram Reels or TikTok challenges showcasing your best Temu finds, add a dash of humor and watch the engagement soar.
11. BigRock

BigRock is one of India’s leading domain registration and web hosting providers, with a rich history dating back to its inception in 2007. Joining the BigRock Affiliate Program is a smart move if you’re eager to help small businesses and budding entrepreneurs get online while earning attractive commissions.
- URL: BigRock
- Commission: up to ₹10,000 per qualified sale
- Cookie Duration: 30 days
- Products: Web hosting
Founded with a vision to simplify the online presence for businesses and individuals, BigRock has grown into a trusted brand renowned for its affordable pricing and localized services.
BigRock has registered over 3 million domains across India, making it one of the most popular domain providers in the country.
BigRock offers a competitive affiliate commission structure, with fixed fee commissions that can vary based on the specific service purchased, ranging from domain registrations to hosting packages.
- Web Hosting & Servers: 50% of each sale
- Domain Registration: 8% of each sale
- Business & Enterprise Email: 25% of each sale
You should focus on long-tail keywords such as “best affordable web hosting in India” to drive organic traffic.
12. Nykaa

Nykaa is India’s leading beauty and wellness retailer, blending luxury and affordability in a way that resonates with millions of beauty enthusiasts across the country. With a focus on curating high-quality products and delivering a premium online shopping experience, Nykaa has set the standard for beauty eCommerce in India.
- URL: Nykaa
- Commission: up to 8%
- Cookie Duration: 30 days
- Products: Beauty and lifestyle eCommerce
Founded in 2012, Nykaa has quickly become a household name, known for its extensive range of cosmetics, skincare, haircare, and personal care products.
As an affiliate, you get to partner with one of India’s most trusted beauty brands, tapping into a massive audience that values quality, authenticity, and style. Whether you’re a beauty blogger, influencer, or content creator, promoting Nykaa can help you earn attractive commissions while offering your audience access to the latest beauty trends and exclusive deals.
The Nykaa Affiliate Program offers competitive commission rates typically ranging from 5% to 8% per sale, which is quite attractive in the beauty niche.
Nykaa is synonymous with beauty in India, ensuring high consumer trust and conversion rates. With millions of active users, your affiliate promotions have a broad reach.
Develop newsletters that highlight new arrivals, seasonal trends, and special discounts from Nykaa to engage your audience and drive conversions.
13. Reseller Club
ResellerClub has been a trailblazer in the web hosting and digital services industry since its inception in 2000. If you love domains, hosting, and all things digital, ResellerClub is your ticket to turning clicks into cash.
- URL: India Reseller Club
- Commission: up to 20%
- Cookie Duration:
- Products: Web hosting
Did you know that ResellerClub has powered over 1 million websites worldwide? This impressive milestone highlights its dominant presence in the digital space and offers affiliates a proven platform to promote.
The ResellerClub Affiliate Program offers competitive commission structures that vary from 8 – 20% depending on the product or service sold. Affiliates can earn fixed fees per sale, with commissions ranging widely based on the hosting package or domain service.
With a broad suite of services, from domain registration to web hosting and digital marketing, there’s something for every niche in the tech space.
Write detailed blog posts or create video tutorials explaining how to set up a website, register a domain, or choose the right hosting package using ResellerClub. Send out newsletters with tips for launching a website or improving online presence, featuring ResellerClub as a trusted solution is a efficient way to promote.
14. Flipkart

Flipkart is one of India’s premier eCommerce giants, founded in 2007 and now a household name, especially after its acquisition by Walmart in 2018. Joining the Flipkart Affiliate Program is a smart move if you want to capitalize on one of India’s most popular online retailers.
- URL: FlipKart
- Commission: up to 20%
- Cookie Duration: 7 days
- Products: eCommerce platform
Known for its vast product range and customer-centric innovation, Flipkart has transformed online shopping in India with its unbeatable deals and extensive selection, from electronics and fashion to home appliances and more.
The Flipkart Affiliate Program offers commission rates that typically range from 1% to 20% per sale, depending on the product category.
With products spanning multiple categories, you can easily target various niches and audience interests.
Regular sales, flash deals, and promotional events drive significant traffic and boost affiliate earnings. Moreover, deeply rooted in the Indian market, Flipkart resonates well with local shoppers.
if your audience loves great deals and smart shopping, you’ll be offering them exclusive access to Flipkart’s irresistible offers, making your promotions a win-win for everyone!
Popular affiliate networks in India
1. ClickBank

ClickBank is one of the world’s most renowned affiliate networks, boasting a history that dates back to 1998. Originally established as an online retailer of digital products, ClickBank has evolved into a powerhouse platform that connects affiliates with a wide range of offerings.
- Link: ClickBank
With a simple, user-friendly interface and a reputation for high payouts, ClickBank is a favorite among affiliate marketers in India and beyond. The network’s core philosophy centers on making it easy for affiliates to monetize their digital presence, whether they’re just starting out or are seasoned pros.
ClickBank processes over $3 billion in sales annually.
Instead of physical products, ClickBank is known for its digital assets – ranging from online courses and software to health and wellness guides. This diverse portfolio allows affiliates to find niche products that align perfectly with their audience, making it easier to create engaging content that converts.
ClickBank is celebrated for its generous commission structure, with affiliates often earning anywhere from 50% to 75% on digital products. With payouts reaching up to 75%, ClickBank offers some of the most lucrative commissions in the affiliate world.
2. Optimise

Optimise is a dynamic affiliate network that bridges the gap between advertisers and publishers across a diverse range of industries. With a reputation for innovative technology and robust performance analytics, Optimise empowers affiliates in India and beyond to maximize their earnings by accessing high-quality campaigns in sectors such as eCommerce, finance, tech, and lifestyle.
- Link: Optimise
Optimise has reported an average affiliate payout growth of over 30% year-over-year, showcasing its potential to boost your earnings as you fine-tune your campaigns and tap into its expansive network of advertisers.
The platform is celebrated for its streamlined processes, intuitive dashboard, and dedicated support team, making it a go-to solution for affiliates looking to optimize their marketing strategies.
As a network hosting multiple advertisers, commission rates and cookie durations on Optimise vary by campaign. Generally, affiliates can expect competitive commission structures and cookie durations ranging from 30 to 60 days, providing a generous window for conversions and long-term earnings.
3. vCommission

vCommission is one of the fastest-growing affiliate networks in Asia, serving as a dynamic marketplace that connects affiliates with a diverse portfolio of advertisers across multiple verticals such as fashion, finance, technology, travel, and more.
- Link: vCommission
Established with a mission to empower digital marketers, vCommission offers a robust tracking system, competitive commission structures, and a platform that adapts to the ever-evolving digital landscape. Its reputation for transparency and performance makes it a favorite among affiliates who are eager to diversify their income streams.
Commission structures on vCommission vary by advertiser and campaign, with rates typically ranging from 5% to 50% depending on the niche and product. Many campaigns offer a generous cookie duration, often ranging from 30 to 45 days, ensuring that affiliates have ample time to convert clicks into sales and earn commissions.
To make the most of vCommission, affiliates should focus on creating targeted, niche-specific content that resonates with their audience. High-quality blog posts, detailed product reviews, and comparison guides are excellent for capturing organic search traffic. Additionally, leveraging social media platforms like Instagram, LinkedIn, and Twitter, as well as email newsletters, can help boost your visibility.
4. Cuelinks

Cuelinks is an innovative affiliate network that aggregates offers from a wide array of Indian eCommerce sites and online services, making it incredibly easy for affiliates to monetize their content. With its user-friendly interface and powerful link management tools, Cuelinks simplifies the process of integrating affiliate links into your website or blog.
- Link: Cuelinks
The platform prides itself on seamless integration, smart recommendations, and a broad portfolio that spans multiple niches. Whether you’re a beginner or a seasoned affiliate marketer, Cuelinks provides an efficient solution to tap into the vast digital marketplace of India.
Cuelinks powers affiliate monetization for thousands of publishers across India, with many affiliates reporting a 50-70% increase in revenue after integrating Cuelinks on their sites. This impressive growth rate reflects the network’s effectiveness in boosting conversion rates and driving sustainable income.
Cuelinks automatically optimizes and cloaks affiliate links, which not only improves user experience but also boosts trust and click-through rates. The platform is designed to be intuitive, making it easy for both beginners and experienced affiliates to integrate affiliate links without hassle.
FAQs on India affiliate programs
Is affiliate marketing legal in India?
Yes, affiliate marketing is completely legal in India. As long as you adhere to local advertising guidelines, consumer protection laws, and clearly disclose your affiliate relationships, you can confidently participate in affiliate marketing. Just make sure to stay updated on any regulatory changes to keep your practices transparent and compliant.
Can affiliates from India join Amazon’s Associates Program?
Absolutely! Affiliates based in India can join the Amazon Associates Program. Amazon welcomes international affiliates, and as long as you follow the program guidelines and complete the necessary tax documentation, you can promote products on Amazon.in and even on their global sites.
Is affiliate marketing allowed in India?
Yes, affiliate marketing is widely practiced and allowed in India. Many businesses and content creators are successfully monetizing their platforms through affiliate partnerships. The key is to operate ethically by disclosing your affiliate links and ensuring that your promotions meet all regulatory standards.
Is affiliate marketing high risk?
Affiliate marketing is generally considered low risk since it typically requires minimal upfront investment. However, the risk mainly lies in the variability of earnings, which depend on your marketing strategy, niche, and audience engagement. With proper research, quality content, and ethical practices, you can mitigate most risks and create a sustainable income stream.
Can you learn affiliate marketing by yourself?
Definitely! There are a wealth of free resources available online to help you master affiliate marketing. Blogs like BixGrow’s, Authority’s Hacker, various YouTube tutorials, online courses, and forums provide valuable insights and practical tips to get you started. With dedication and continuous learning, you can build a successful affiliate marketing strategy on your own.
Conclusion
Affiliate marketing in India offers a world of opportunities for savvy digital marketers, bloggers, and influencers looking to turn passion into profit. From powerhouse programs like Amazon Associates and Flipkart to niche networks such as Cuelinks and vCommission, the Indian affiliate landscape is as diverse as it is dynamic. Whether you’re promoting fashion, tech, finance, or travel, these affiliate programs provide a gateway to tapping into a booming market that’s only set to grow further.
So, roll up your sleeves and dive in – your next big affiliate success story could be just one click away