Brand profile
Industry: Gaming & Esports
Program focus: Esports teams, gaming influencers, and content creators
Website: maxesport.gg
About the brand: Maxesport is a premier gaming and esports destination featuring over 6,000 products across gear, hardware, and apparel. Their creator network acts as a core growth engine, driving roughly 30% of total company revenue through dedicated coupon codes and custom links.
“With a catalog of over 6,000 products and varying profit margins across brands and categories, advanced commission rules allow us to set precise, tailored rates to keep our program profitable and fair.” Hugo Bray, Marketing Team at Maxesport.
The challenge: Managing massive partner volume across a 6,000+ product catalog
Before switching to BixGrow, Maxesport faced a bottleneck: managing hundreds of active creators while navigating a massive 6,000+ SKU catalog.
Wide variances in product profit margins made it nearly impossible to set flexible, granular commissions on their previous platform. On top of that, manual coupon setup and tedious payout calculations created heavy administrative friction, leaving creators without a clear, real-time view of their earnings.
Maxesport needed an agile infrastructure that could handle high-volume daily tracking, complex commission rules, and instant automation – without adding admin headcount.
The solution: Automated couponing, margin rules, and performance incentives
By migrating their entire creator roster to BixGrow, Maxesport unlocked high-level automation tailored specifically to large-scale affiliate networks:
Instant coupon generation: Eliminated tedious setup by auto-generating unique discount codes for 250+ daily active creators during onboarding.
Margin-safe commission rules: Configured custom rates based on specific product categories and profit margins, safeguarding profitability across low and high-margin SKUs.
Gamified performance bonuses: Deployed dynamic bonus targets directly onto partner dashboards, driving creator engagement during high-volume sales windows.
Zero-downtime migration: Seamlessly imported historical partner data and existing code structures without interrupting ongoing creator campaigns.
The results: €384k+ in month one with zero operational friction
Upgrading to BixGrow gave Maxesport the enterprise scalability they needed while delivering a premium dashboard experience for their creators:
€384,876.46 generated: Hit record affiliate revenue in their very first month on the platform.
500+ partners scaled: Effortlessly managed over 500 creators (including 250+ daily active affiliates) with zero additional admin staff.
Automated monthly payouts: Streamlined commission calculations and performance bonus payouts into a fast, error-free workflow.
Quinn Ivy
Either writing something or traveling somewhere. Catch me in the air ✨