How To Create The Perfect Partner Page: Examples, Templates & Tips

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A well-crafted partner page is a vital tool for businesses looking to attract and engage potential partners. A standard “sign up here” page is no longer enough. Partners need to be convinced of the value your program offers and assured that joining will be a mutually beneficial experience.

Deep dive into what a partnership page is, the essential elements it should include, and eight standout examples from brands like Shopify, Notion, and Semrush. We’ll also share UI design resources and templates from platforms like Pinterest, Dribble, and Figma to help you build a page that converts.

What is a partnership page?

A partnership page, often referred to as an affiliate program page, is a dedicated webpage that showcases the details of a company’s partnership or affiliate program. Its primary purpose is to inform potential partners about the program, highlight its benefits, and provide a seamless way to join.

For businesses, this page acts as a key touchpoint to attract, educate, and convert potential partners. It typically outlines essential information such as commission structures, available resources, and success stories, giving potential partners the confidence to sign up.

Many businesses use platforms like BixGrow to simplify partner management and commission tracking, ensuring the entire process is smooth for both the company and its partners. A well-designed partnership page not only sets clear expectations but also conveys professionalism, which can be a deciding factor for potential partners.

Partnership page: What to include?

To create an effective partnership page, it’s crucial to include key elements that provide clarity, build trust, and motivate potential partners to join.

Overview of the program: Begin with a concise summary of your partnership or affiliate program. Explain who the program is for and what makes it unique. Highlight the value proposition – why partners should choose your program over others.
Benefits for partners: Clearly outline the advantages for partners, such as high commission rates or competitive rewards, access to marketing tools and resources, and support from a dedicated account manager.
Compensation model: Provide transparent details about how partners will earn, whether it’s percentage of sales (e.g., 15–30%) or fixed payouts per action (e.g., $20 per referral). Consider showcasing examples or calculators to help potential partners understand their earning potential.
Tools and resources: List the tools you provide to make it easy for partners to succeed, such as personalized tracking links, real-time dashboards to monitor performance, or marketing materials like banners, videos, or email templates.
Success stories or testimonials: Include stories from successful partners to build credibility. Use testimonials that highlight the program’s effectiveness and profitability.
Simple and clear call-to-action: Make it easy for partners to take the next step by including a prominent “Join Now” or “Sign Up” button and a quick overview of the sign-up process to reduce friction.
Contact information: Provide an easy way for potential partners to reach out with questions, such as a dedicated email or form and links to FAQs or support resources.

Partner page examples to learn from

Exploring real-world partner page examples can provide inspiration and practical insights into what makes a partnership page successful. Below are eight standout partner pages, along with key lessons to learn from each.

Seed University

Seed University is an affiliate program designed to educate its partners. It focuses on empowering affiliates with knowledge to improve their marketing strategies, making it stand out as both a resource hub and a partner page.