As e-commerce continues to grow, customer loyalty becomes increasingly crucial for businesses. In the Shopify ecosystem, loyalty apps help engage customers, reward their behavior, and create a lasting relationship with the brand. Here’s a look at the top five loyalty apps for Shopify in 2024.
Why choose loyalty apps?
Loyalty apps are specifically designed to create loyalty programs for online businesses. Loyalty programs typically work by rewarding customers for specific behaviors or actions, encouraging them to repeat and, thus, improving retention rates.
Sephora’s Beauty Insider program is a timeless example to follow. They offer customers points for purchases, which can be redeemed for rewards like exclusive products and experiences. The program includes birthday gifts, special promotions, and early access to new product releases. Sephora credits its loyalty program as a key factor driving its 40% year-over-year increase.
1. Loloyal – best to create loyalty programs
Loloyal is one of the most popular loyalty apps for Shopify, with over 25,000 brands using it. This app allows you to create points-based programs, loyalty programs, and VIP tiers. It has a user-friendly interface and offers extensive customization to match your brand’s look and feel.
Overall rating: 4.9/5 stars
Toral Reviews: 1000+
Features:
- Points for purchases, social shares, and referrals
- VIP tiers for segmenting customers based on their loyalty level
- Integrations with other popular apps in the Shopify ecosystem, including POS system, Klavyo, Pagefly & Willdesk.
- Discount stacking to motivate affiliates to purchase.
Pros:
- App developers offer Early Bird prices for all packages which is more savings.
- Free plan available for small stores
- Extensive customization options
Cons:
- Some advanced integrations are only available on higher-tier plans
From this point of view, Loloyal can integrate at best with the Shopify POS system and cover all standard requirements. For a specific feature, the technical team is able to make several customizations based on user feedback. It’s straightforward to track customers’ remaining points, and redeeming rewards is as simple as a single tap.
2. Growave — the best all-in-one loyalty program app
Growave is the top retention app that combines loyalty programs, reviews, and wishlist features. Growave is trusted by 13000 brands including Sony, Lego, and Reebok.
A no-code solution with an easy setup and a user-friendly interface will help you to elevate your customer experience with a few clicks.
Overview:
- Overall rating: 4.8/5 stars
- Toral Reviews: 2070+
Features:
- Earn points for reviews, purchases, and custom rules
- Create VIP tiers and extra benefits for the most loyal customers
- Create a Referral Program to boost virality
- Collect and manage reviews
- Let customers create multiple wishlists
- Integration with 20+ apps, including Klaviyo, Gorgias, Pagefly, Recharge, Boost, and Postscript
- Automated review request emails
- Back-in-stock and on-sale notifications
- Extensive customization to match your branding
Pros:
- No-code solution with an intuitive setup
- Free plan available for small stores
- 20% off on annual subscription
- 24/7 live support
- Full customization on higher plans
- Best in the marketing loyalty integration with Klaviyo
Cons:
- Some advanced integrations are only available on higher plans
- May require extra time for more advanced features and customization
While the cost might be higher than some competitors, the Growave app offers a comprehensive suite of tools that can actually optimize your budget in the long run. Also, by consolidating the tech stack into a single app, you can improve website speed and performance, leading to a better customer experience.
3. Customer Accounts Concierge – best price loyalty app
Customer Accounts Concierge is a powerful loyalty platform designed for mid-sized Shopify stores. It allows you to create highly customizable loyalty programs, with a focus on customer engagement and retention. The app supports points-based systems, referrals, and other types of rewards.
Overall rating: 5/5 stars
Toral Reviews: 200+
Features:
- Customizable rewards programs
- Allow social login: Facebook, Google, Twitter, Amazon, LinkedIn, Apple
- 25+ integrations with CRM tools
- More economic than other tools in the same segment
- Features are paid depending on the user’s demands and are not associated with subscriptions (they are priced separately)
Pros:
- Integrate with 25+ integrations with CRM tools
- Best app for customer wishlist
- Strong customer support
- More economic than other tools in the same segment
Cons:
- Some complain that there are unexpected paid-features
- May require more setup time due to advanced features
The app provides a solid user experience with many features and plugins to choose from. However, most features are not included in the standard pricing packages and require a monthly payment. Each feature ranges in price from $1 to $60 and you can usually build a basic store setup for under $30. The feature pricing is clearly disclosed on their homepage.
We would like to see more blog posts that guide users on combining features and creating feature combos.
4. LoyaltyLion – best for customer loyalty
LoyaltyLion is a powerful loyalty platform designed for mid-sized and large Shopify stores. It allows you to create highly customizable loyalty programs, with a focus on customer engagement and retention. The app supports points-based systems, referrals, and other types of rewards.
Overall rating: 4.6/5 stars
Toral Reviews: 570+
Features:
- Customizable loyalty page
- Strong options for customer engagement, including emails & notifications.
- Details segments reporting
- Work with Shopify Shop & other apps such as Klavyo and Omnisend.
Pros:
- Super friendly user interface for both Shopify merchants & customers.
- Extensive customization options.
- Their staff act as not only supporters but also strategic consultants assisting merchants in finding creative, tactical ways to leverage the program aligning with business goals.
Cons:
- More expensive than some other loyalty apps
- Some complain that they feel overcharged.
- May require more setup time due to advanced features
From my point of view, even though the app is a bit pricier than its competitors, its intuitive design makes it easier to use. Many Shopify merchants have reported a significant increase in conversion rates since they started using the app.
5. Gameball: Loyalty & Rewards
Gameball: Loyalty & Rewards is a new name in the e-commerce space, offering a comprehensive suite of tools, including loyalty and referral programs. This app is ideal for businesses looking to integrate loyalty with other customer engagement tools like reviews and SMS marketing.
Overall rating: 4.7/5 stars
Toral Reviews: 200+
Features:
- Points-based loyalty programs
- Integration with other Yotpo products
- Customizable referral programs
Pros:
- Support many types of rewards, including retention order, social follow, or specific activities.
- Strong integration of email marketing tools and CRM tools.
- Advanced analytics and segmentation
- Full control over material designs.
Cons:
- The pro subscription might be a bit overpriced.
- Minor bugs are reported sometimes.
This app offers a standard loyalty program for merchants and has good overall performance. However, the cost of updating a subscription that gives merchants full access to features can be a bit expensive. We recommend that you request individual customizations instead of updating the entire system as it may be more economical.
6. Appstle℠ Loyalty & Rewards – best loyalty card app
Appstle℠ Loyalty & Rewards focuses on loyalty programs, making it easy for Shopify stores to create and manage customer loyalty campaigns. While it’s not a comprehensive platform for enhancing customer relations, its focus on loyalty makes it a strong choice for businesses looking to boost word-of-mouth marketing.
Overall rating: 4.8/5 stars
Toral Reviews: 150+
Features:
- Simple program set up
- The bulk fix feature
- Integrates with Shopify and other marketing tools (POS, upsell, email)
Pros:
- Highly customized affiliate portals.
- Work seamlessly with all apps in Appstle℠ systems.
- 24/7/265 support.
- Simple program set up
Cons:
- Mainly focus on loyalty programs, so you might need other tools like referral apps to build a full customer funnel.
- Lacks some extended program options found in other apps
Wanna see more apps reviews?
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- Top 07 Shopify apps to build referral programs
- Shopify Apps For Your Clothing Store
Bonus: Affiliate Programs can be a good support for the Loyalty Program
Many consider loyalty programs & affiliate programs to have no relations, but they do.
Affiliates often have strong ties to their communities. And by long-term cooperation with affiliates, brand signs can appear with much higher density in the market. It creates a consistent brand experience, which can lead to higher conversion rates and maintained customer loyalty.
Start an affiliate program?
Dan Muller
I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.