Are you passionate about fishing and looking for a way to turn your love for the sport into a steady income stream? Well, you’re in luck! Fishing affiliate programs are a fantastic way to reel in extra cash while promoting gear, equipment, and services you already love. Whether you run a fishing blog, YouTube channel, or social media page, affiliate marketing lets you monetize your content without having to cast out too far.
In this article, we’re diving into the best fishing affiliate programs – perfect for anglers who want to share their expertise and earn a commission along the way. So, grab your rod, bait your hook, and get ready to catch some commissions!
1. Tackle Direct
TackleDirect began its journey in 1997 as a family-owned business dedicated to providing anglers with the best gear on the market. What started as a small local shop has grown into one of the largest online retailers of fishing gear. Their fishing affiliate program is a fantastic opportunity to partner with one of the biggest names in fishing gear, giving you access to high-quality products that practically sell themselves.
- URL: Affiliate Program
- Commission: Up to 6%
- Cookie Duration: 20 days
- Payout schedule: monthly
With over two decades of experience, TackleDirect has become a trusted name for fishing enthusiasts worldwide, offering expert advice, a huge selection of products, and top-notch customer service. From humble beginnings to becoming a global fishing authority, TackleDirect is proof that big things start small – just like the bait that catches the big fish.
TackleDirect stocks over 80,000 products from over 700 of the world’s top fishing brands.
They offer a competitive commission rate of 6% on sales made through your affiliate link. With their huge product range, that 6% can add up fast – especially when anglers are shopping for big-ticket items like rods and electronics.
You can write detailed blog posts or create videos about your favorite gear from TackleDirect, whether it’s rods, reels, or tackle; or just give honest feedback about the gear you’ve used and why your audience should check it out to promote TackleDirect.
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2. Bass Pro Shops
Bass Pro Shops is like the Disneyland of the outdoor world! Known for their massive retail stores (complete with aquariums, wildlife displays, and even restaurants), Bass Pro Shops is a beloved destination for outdoor enthusiasts. From fishing rods and reels to hunting and camping gear, this legendary brand has everything anglers and adventurers need to gear up for their next big trip.
- URL: Affiliate Program | Bass Pro Shops
- Commission: up to 5%
- Cookie Duration: 14 days
- Payout schedule: every 30 days
Bass Pro Shops started back in 1972 when Johnny Morris, an avid fisherman, began selling fishing tackle in the back of his father’s liquor store. What started as a modest tackle shop in Springfield, Missouri, quickly transformed into a booming business. Today, Bass Pro Shops has more than 170 retail stores across North America and remains dedicated to its mission of inspiring people to enjoy, love, and conserve the great outdoors.
Bass Pro Shops is a big advocate for conservation, donating millions to various wildlife conservation initiatives every year.
As one of the most trusted names in fishing and outdoor gear, Bass Pro Shops is easy to promote. With products ranging from fishing to camping and hunting, you have endless opportunities to create varied and engaging content.
Bass Pro Shops’ affiliate program is your chance to join a brand dedicated to the great outdoors while earning commissions. So, tie up your line, cast your content, and watch the commissions roll in!
3. Mustad Fishing
Founded in Norway in 1832, Mustad started as a small wire and nail company before making its legendary pivot to fishing hooks. Over the years, they’ve become the world’s largest manufacturer of fishing hooks, producing over 1.5 billion hooks annually.
- URL: Mustad Affiliate Program
- Commission: up to 6%
- Cookie Duration: days
- Payout schedule:
With nearly 200 years of innovation behind them, Mustad’s reputation for durability and performance has earned them the loyalty of anglers in more than 160 countries. When it comes to fishing, they’ve been “hooking” the competition since before fishing was a sport.
Mustad produces over 1.5 billion fishing hooks annually – enough to circle the Earth more than twice.
As Mustad’s affiliate, you will be set up with a custom discount code to distribute to your audience. You will receive a commission based on all sales generated with your code, which is a standard 20% discount on all products and can go as high as 30% off during peak seasons.
You will also become a member of Expert Voice and gain access to personally receive 50% off all Mustad products.
4. FishUSA
FishUSA is America’s Tackle Shop, offering everything an angler needs, from rods and reels to tackle and accessories. This one-stop shop is perfect for anglers of all skill levels, whether you’re fishing in freshwater or saltwater, casting from the shore or a boat. FishUSA’s fishing affiliate program is an excellent choice for anyone passionate about fishing.
- URL: Affiliate Program
- Commission: 5% commission on all sales
- Cookie Duration: 30 days
- Payout schedule: every 40 days
Based in Pennsylvania, the company was created with the goal of making fishing gear accessible to everyone, regardless of location. With over two decades in the business, FishUSA continues to expand its offerings and remains dedicated to helping anglers find the gear they need to enjoy their time on the water.
With thousands of fishing products available, you can target anglers with a wide variety of interests and needs. FishUSA’s reputation for quality and customer service makes it an easy sell to any fishing enthusiast.
Joining the FishUSA affiliate program means you’re partnering with a brand that’s passionate about fishing, just like you. So, let’s drop a line, get those referrals, and start reeling in some commissions
5. Discount Tackle
Launched with the mission of making fishing more affordable, Discount Tackle has quickly become a favorite among anglers looking for value. Ready to reel in commissions with Discount Tackle? By joining their affiliate program, you’ll be sharing unbeatable deals with your audience while cashing in on every sale. It’s a win-win for you and your fellow anglers.
- URL: Discount Tackle™ Affiliate Program
- Commission: 5% Commission for Content Sites, and 3% for Coupon/Deal sites
- Cookie Duration: 30 days
- Payout schedule: payout on 100% of the order total monthly
With a focus on both popular brands and niche products, they provide a vast selection that appeals to anglers of all types and experience levels. From freshwater to saltwater gear, Discount Tackle helps make fishing accessible for everyone by offering competitive prices on the latest and greatest products. This online retailer specializes in providing high-quality fishing tackle, lures, and accessories at discounted prices.
Discount Tackle offers a 6% commission on all sales through your affiliate links. This rate, combined with their discounted prices, makes it easy to drive sales and earn extra income.
You can take advantage of Discount Tackle’s “Deal of the Day” by promoting these limited-time offers on social media or in newsletters and highlighting “Top 10” lists of budget-friendly fishing gear from Discount Tackle to help readers find new equipment without overspending to reel in more customers.
6. Trident Fly Fishing
Trident Fly Fishing is a go-to destination for anglers who are passionate about fly fishing. Known for its impressive selection of high-quality rods, reels, and fly-tying gear, Trident Fly Fishing has built a reputation as a trusted retailer that caters to fly-fishing enthusiasts of all levels.
- URL: Affiliate Program
- Commission: 7% per sale
- Cookie Duration: 30 days
- Payout schedule: monthly
If you’re an angler or have an audience that loves the art of fly fishing – Trident Fly Fishing’s affiliate program is a fantastic way to earn commissions while supporting a reputable brand. With high-quality products, a commitment to customer satisfaction, and a competitive commission rate, this program is ideal for anyone looking to dive into the world of fishing affiliates with a specialized edge.
Trident Fly Fishing offers a price match guarantee, ensuring their customers always get the best deal on their gear. They have a fantastic customer support team of experienced anglers who can help customers choose the right gear for their specific fishing needs.
You can share educational content, share tutorials on how to tie flies, or choose the right rod, featuring Trident Fly Fishing products as your recommended gear; create seasonal content on the best fly fishing gear for different times of the year, linking to Trident Fly Fishing products that suit those needs.
7. PENN Fishing
- URL: Affiliate
- Commission: 10% Content Partners, 6% Loyalty Partners
- Cookie Duration: 30 days
- Payout schedule: every 40 days
Founded in 1932 by Otto Henze, PENN Fishing has pioneered many advancements in fishing reel technology. From its beginnings in Philadelphia, PENN has been dedicated to creating reels and rods that don’t just meet the demands of anglers but set new standards for reliability.
Over the decades, PENN Fishing has racked up over 1,400 IGFA world records, making it a favorite among pro anglers and hobbyists alike.
You can get your hands on a 10% commission with content partners and 6% with Loyalty Partners. You can get the first touch on new product releases to share with your audience.
With a 30-day cookie window, you have a full month to secure commissions from your referrals, giving your audience time to explore PENN’s vast selection of reels, rods, and more.
8. Hook & Tackle
Hook & Tackle was founded in Miami in 1989, and from day one, they’ve been all about creating apparel that meets the demands of the serious angler. The Hook & Tackle fishing affiliate program lets you promote performance fishing apparel that’s both functional and fashionable. Let’s take a closer look at how you can start catching sales.
- URL: Hook & Tackle Affiliates Program
- Commission: 7% commission on all sales
- Cookie Duration: 30 days
- Payout schedule: monthly
Inspired by the waters of South Florida, the brand has developed gear that’s both durable and stylish, using state-of-the-art fabric technologies to protect against sun, wind, and water. With a deep-rooted love for the sea, Hook & Tackle continues to create products that embody the spirit of coastal life.
Working with Hook & Tackle, you can promote a brand that stands out in the fishing world with clothing designed to protect, perform, and look great both on and off the water.
With eco-conscious materials, you’ll be promoting a brand that’s mindful of its impact on the environment.
You can share content that highlights both the technical features and the stylish appeal of Hook & Tackle apparel – ideal for anglers and outdoor enthusiasts.
9. Rapala
Rapala is a name synonymous with legendary fishing lures and top-notch fishing gear. Known for its innovative and highly effective lures, Rapala has been helping anglers reel in the big ones for generations.
- URL: Rapala Fishing Affiliate Programs
- Commission: up to 5%
- Cookie Duration: 30 days
- Payout schedule: monthly
The Rapala story began in 1936 when Lauri Rapala, a Finnish angler, handcrafted a lure that perfectly mimicked a wounded fish. This simple yet revolutionary idea changed the fishing industry forever, and soon, Rapala lures were in high demand.
Over the years, Rapala has expanded its offerings to include rods, reels, tools, and accessories, all while maintaining a commitment to innovation and quality. With over 80 years of history, Rapala remains a trusted choice for anglers of all levels.
The Rapala affiliate program is ideal for anyone passionate about fishing. Not only does it give you the chance to promote gear with a legacy, but Rapala’s extensive product lineup also ensures that you’ll have something to offer anglers of all types.
Catch big commissions with the top fishing affiliate programs
Whether you’re an avid angler or just dipping your toes into the world of fishing, there’s no better way to share your passion and earn some extra cash than with fishing affiliate programs.
From iconic brands like Rapala and Bass Pro Shops to specialized gear providers like Trident Fly Fishing, these programs offer everything you need to hook your audience with high-quality, reliable products. With a variety of gear, apparel, and tackle designed for every type of fishing adventure, your audience will be set up for success on the water—and you’ll reel in the rewards
Dive into these affiliate programs, cast your line, and start earning by sharing the love of fishing with others. Here’s to building a rewarding partnership, helping fellow anglers gear up, and maybe even landing a few big catches (and commissions) along the way.
Dan Muller
I have been working in marketing for four years, passionate about creative writing and copy writing. Love to be alone at watersides, sip coffee, play games or read anything that is thought provoking.