09 Shopify Advertising Apps For Businesses

Shopify – the leading e-commerce platform – offers a wide range of Shopify advertising apps designed to help businesses with marketing games and maximize their return-on-investment rate on the Shopify store. 

You can start advertising your Shopify store with this article including:

• How advertising works with your Shopify store
• 9 top-listed advertising apps for Shopify

How To Advertise Your Shopify Store?

• Become a social butterfly, who creates attractive profiles on social media platforms such as Facebook, Instagram, and TikTok, shares your products’ images, videos, behind-the-scenes and provides niche-related  valuable content
• Run paid ads to target an ideal audience with a strategic advertising plan then leave the targeting, engaging, and grabbing attention for Facebook & Instagram Ads.
• Collaborate with influencers – KOLs/KOCs – who have several followers that match your target audience can be a good choice. This option can boost your sales and brand awareness at the same time.
•  Use email marketing to be close to your audience.
• Optimize SERP with Search Engine Optimization (SEO) to increase organic traffic by researching your category-related keywords, using them in your product titles and descriptions, and mentioning them in your website content
• Apply content marketing strategically to attract potential customers who are actively seeking information in creating informative content in various forms like blog posts, videos, or infographics.
• Explore different paid advertising platforms to reach a wider range of audiences with paid advertising platform suggestion(s) is Google Ads.

Shortlist of Shopify Advertising Apps for Businesses

1. Facebook & Instagram

Facebook and Instagram Ads is offered by Meta, it allows you to set up and manage ads campaigns in both Facebook and Instagram within your Shopify store. 

App Rate: 4.1 / 5.0 (over 5,449 reviews)

Key Features

• Able to reach your ideal audience with powerful demographics and interest-tracking techniques
• Free to create ads with various formats that are eye-catching and attractive
• Performance key metrics and results appear clearly with detailed analytics ability
• Effective budget management with simple setting steps

Pros

• Make it easy to appear in vast number of users from Facebook and Instagram
• Reach a wide range of target audiences based on shopping interests and behavior
• Keep your ads stand out with various online advertising formats 
• Progress tracking and measuring perfectly work well to help owners make decisions
• Perfect marketing tool for types of business, even with seasonal ones such as dropshipping. 

Cons

• It’s easier to master ads creation steps and strategic audience targeting before using this app to make your ads stand out
• Budget management requires expertise, skill and must not be under-estimated

Facebook & Instagram Ads is a powerful tool for Shopify store owners. Its potential to reach a large, highly focused audience is readily apparent despite the learning curve. Examine your resources, target market, and advertising objectives carefully to see if this app is a good fit for your store expansion plan.

2. TikTok

While people are familiar with Facebook and Instagram, Tiktok is also a potential social platform for owners to expand their business. It lets owners create short videos to showcase products and engage viewers at the same time. Currently, TikTok, with 1 billion of users, is among the most valuable Shopify apps for driving traffic.

App Rate: 4.8 / 5.0 (over 20,533 reviews)

Key Features

• Creating short video to engage with potential customers
• Increasing reach with content distribution algorithm to expose videos to followed/non-followed users
• Simply collaborating with Tiktok influencers to expand the reach space
• Accounting with organic reach is preferred so valuable content can go viral organically

Pros

• Tiktok is now testing on various links which can drive audiences to website, making it incredible competitive platform for marketing.
• TikTok can strongly engage young demographics, who actively use the platform
• Go viral is potentially with a single video makes it possible to increase traffic and sales
• User-generated content with a casual tone is highly rated to deeply connect with the audience

Cons

• Direct sale functions are limited and users need to actively navigate to your website to purchase
• Time-consuming to create content in short form and make it work

TikTok offers a unique opportunity for Shopify stores to connect with a younger, highly engaged audience. However, the lack of direct sales functionality and a maturing advertising landscape require a strategic approach. Consider your target audience and resources to determine if TikTok aligns with your overall marketing goals.

3. Google & YouTube

Besides social media platforms, advertising on website platforms is crucial to track as well. Google & YouTube make this happen with seamless integration into Shopify while tracking Google Search and Youtube Ads.

App Rate: 4.5 / 5.0 (over 8,268 reviews)

Key Features

• Target customers who actively search for products on Google
• Able to craft insightful videos for Youtube to showcase products, educate viewers and enhance brand image
• Turn valuable insight into effective ads campaign to maximize ROI
• All-together manage all advertising steps in one screen to simplify the workflow

Pros

• Reach enormous user database of both Google and Youtube
• Storytelling digital content may leverage your brand’s video into new level
• Concise data and analytic reports make it effectively setting up advertising

Cons

• Campaign creation and management may be complex and takes time to master
• Budget requires careful consideration to not highly paid
• Wide competition landscape is challenging and requires high-volume effort

Google & YouTube Ads are powerful but require time and effort to master ads creation. But it can not deny Google & YouTube Ads’ ability to reach a massive audience pool with insightful video. Make sure to consider your resources and budget carefully.

4. Pinterest

Pinterest offers a unique approach to advertising via creating pins – visually rich content that links directly to your product pages.

App Rate:  4.6 / 5.0 (over 5,873 reviews)

Key Features

• Visual-based marketing strategy showcasing eye-catching product images
• Target audience who interact with your post or similar to yours
• High-quality visuals can attract organic traction
• Shop directly in pins (may be developed in July 2024)

Pros

• Pinterest’s users are those who actively and continuously seek aesthetic new product images
• Pinterest stands out among other social media platforms when providing Pin to showcase products

Cons

• Users navigate from Pin themselves, not automation
• The store has high-visual images that seem to distribute better
• There is no direct integration between Shopify and Pinterest Ads at the moment

Pinterest Ads is a unique support for Shopify stores to reach a high amount of users although it has indirect navigate progress. Carefully weigh out its pros and cons to decide whether to apply it for your store or not.

5. Simprosys Google Shopping Feed

Simprosys Google Shopping Feed can simplify your product showcase steps on Google Shopping. Using this can ensure your product information is concise, up-to-date and optimized.

App Rate: 4.9 / 5.0 (over 6,172 reviews)

Key Features

• Simple feed management, saves time in uploading to Google Merchant
• Product data optimized with category mapping and custom attributes
• Get insight directly from product listings on Google Shopping to improve area

Pros

• Feed can automatically be created to save manual set-up time
• Accuracy of product data from errors to inconsistencies highly minimized
• Make performance better using key metrics tracking

Cons

• Monthly subscription fee and learning curve required
• Complex features available in the advanced plan

Simprosys Google Shopping Feed maximizes product optimization on Google Shopping. Functions such as automatic feed management, updates, and data tracking are powerful.

6. AI SEO Optimizer & SEO Booster

While not a direct Shopify app, ChatGPT has emerged as a popular tool for content creation and SEO optimization. This AI-powered platform can assist you in various tasks, but it’s important to understand its strengths and limitations before diving in.

Check out AI SEO Optimizer & SEO Booster

App Rate: 4.7 / 5.0 (over 380 reviews) 

Key Features:

• Brainstorm all kinds of content such as product names, product descriptions, blogs for content block reduction
• Generate insightful keyword for search engine optimization
• Suggest various content formats and improve them according to user’s demand

Pros

• AI-power helps improve content creation flow
• Keyword with valuable insight is AI-generated
• Content quality is improved within a few minutes
• Ability to generate various content formats and ideas from scratch

Cons

• Important to check facts after the AI generation
• Information is not up to date and accessible at this present time
• Generate ideas only, not eliminate human thinking demand for content

ChatGPT assists Shopify owners in the content creation journey, especially SEO. However, ChatGPT is an AI supporter, not 100% humanized. Remember to input effort for concise outputs for a better marketing strategy. Most of SEO apps are now using A.I.

7. AfterShip Feed for TikTok Shop

AfterShip Feed saves time for Shopify owners when seamlessly integrating Tiktok Shop, simply listing products, managing inventory, and fulfilling orders.

App Rate: 4.8 / 5.0 (over 655 reviews)

Key Features

• Automatically sync Shopify products with Tiktok Shop, update inventory, change price, fulfill order
• Maintain products in the correct product category
• Able to edit in bulk
• Fraud transaction minimization to protect revenue status

Pros

• Setup and manage with little effort
• Inventory status remains accurate across platforms
• Increase product discoverability with category mapping
• Order process with fraud prevention

Cons

• AfterShip Feed requires a monthly subscription fee
• New features are limited for some users

Suppose you’re a Shopify store owner looking to expand your reach to TikTok Shop. In that case, AfterShip Feed is a powerful solution when effectively listing the products, managing inventory, and fulfilling orders for you to save time, grow your brand, and engage the audience.

8. PixelPro for TikTok Pixel

PixelPro for TikTok Pixel is well-optimized when it comes to the installation of the TikTok Pixel on your Shopify store. This pixel serves as a connector that allows you to monitor the effectiveness of your TikTok ads and c/web traffic driven by them.

App Rate: 4.9 / 5.0 (over 66 reviews)

Key Features

• Install pixel within simple steps in the Shopify store
• Easy to track ads performance and traffic

Pros

• Effectively gain insight data for enhancing ads performance
• Manual code is not required, which makes data simple to collect

Cons

• PixelTok offers Tiktok Pixel only, not effective ads creation, management, and analyzation
• PixelTok collects data with simple methods, to gather deeper analysis, additional tools are required
• PixelTok is a basic version of Tiktok Ads and can not replace Tiktok Ads

PixelTok has a simple theme and is beginner-friendly. It simplifies the installation on Shopify stores. Data for campaigns is easy to collect too. However, PixelTok is a foundation tool. You need to self-learn to set up comprehensive ads.

9. BixGrow Affiliate Marketing

BixGrow Affiliate Marketing is a potential solution for those who are looking to expand Shopify’s reach and sales. Using this app allows you to work with affiliate programs and nurture relationships with loyal customers to motivate them to promote your products for a commission.

App rate: 5.0 / 5.0 (over 1,110 reviews)

Key Features

• Effortlessly set up affiliate commissions, rules, and other materials
• Custom form for customized recruitment
• Clear indicator report with affiliates’ performance, individual affiliate sales
• The payout option is flexible with Paypal and Google Pay
• Run affiliate programs with tools to set up discount codes and product links

Pros

• Best prices ($15 for full features access) amongst affiliate programs apps on Shopify.
• Expose products to a wide range of users to increase brand awareness and drive traffic
• Promote products with rewards to boost both sales and conversion
• Only pay for affiliate when it generates sales
• Both track and gain customer insight at the same time to make the campaign effectively

Cons

• Commitment time may be high to successfully build, manage, and monitor quality program
• Ability to find high-quality affiliate programs may take time and its result may be unsatisfied
• Unauthorized or fraud discount detection to protect your account is not included

BixGrow Affiliate Marketing is a user-friendly platform for Shopify owners, even the newbie level can easily establish an affiliate program. However, beginners may be aware to invest time in managing programs, recruiting, and monitoring.

Conclusion

To decide which advertising app is the best for your store, it depends on your marketing strategy and performance goal. You can try to integrate multiple apps for a cohesive advertising strategy for multiple channels. Choosing the right Shopify advertising tools can be the first step for your store’s success as it helps reach a wide range of target audiences, sales-driving, and store growth at the same time.