Guides
How-to guides for Shopify merchants on running affiliate, influencer and referral programs: recruiting partners, setting commissions, tracking sales and staying compliant.

Affiliate Links or Coupon Codes? How to Track Affiliate Sales on Shopify
Affiliate links or coupon codes? See where each one breaks, which works best for every channel, and who earns the commission when both land on the same Shopify order.
9 min read

How To Set Up A Referral Program on Shopify: A Complete Guide
9 min read

Set Up a Referral Program For Small Business: Step-by-Step Guide
10 min read

The Best Customer Incentive Program Examples To Drive Loyalty
9 min read

Set Up An Affiliate Program For Shopify Store: 8 Steps Guide
8 min read

10 Best Affiliate Program Examples & Why They Work
22 min read

Affiliate Payment Methods: The Ultimate Guide For Merchants
7 min read

Top 10 Referral Gift Ideas to Boost Customer Loyalty & Sales
8 min read

3 simple commission structures (for new brands)
5 min read

How To Recruit TikTok Affiliates: A Step-by-Step Guide
11 min read

8 Creative Customer Referral Program Ideas (2025)
13 min read

Referral Networks Explained: Build, Grow, and Optimize Your Program
6 min read