Brand profile
- Industry: Home & garden
- Program focus: Fundraisers & direct sales groups
- Website: provenwinnersdirect.com
- About the brand: Proven Winners Direct helps local schools and organizations raise funds by providing high-quality plants and gardening products. Through their affiliate setup, schools receive unique links that students and families use to sell plants online, turning eco-friendly gardening into an accessible, low-friction fundraising tool.
The challenge: Structuring custom fundraising groups without account overload
When Proven Winners Direct launched their fundraising initiative, managing student participation at scale posed a major logistical hurdle. Onboarding hundreds of individual students across multiple schools would lead to extreme account bloat and an administrative nightmare.
To streamline this, Proven Winners Direct structured their setup through school representatives:
- One account per school: Instead of creating separate affiliate accounts for every student, they create a single affiliate account for each school's representative.
- Dedicated program placement: Each representative is assigned to a unique program tailored to their school.
- Unified link sharing: The representative shares their designated affiliate link with students. Every student at that school uses the exact same link to make sales, ensuring all contributions feed seamlessly into a single school account.
The solution & recruitment strategy: Custom program setup & multi-channel onboarding
Proven Winners Direct built a structured system that directly caters to the needs of their fundraising partners.
Managing schools with custom program hubs
By leveraging BixGrow's customization capabilities, Proven Winners Direct sets up tailored, isolated programs for each participating school. This allows them to run dozens of fundraising drives simultaneously with distinct rules - assigning custom commission rates, setting specific active campaign dates, and uploading school-specific promotional materials. Because each program operates as a self-contained hub, the team can issue clean, single payouts to each school representative at the end of a drive and easily rank top-performing campaigns without sifting through mixed reporting data.
- Resource access: Providing participants with access to individualized dashboards containing all necessary promotional materials.
- Custom paid developments: Leveraging BixGrow's paid development services, the organization added custom affiliate admin features to streamline the onboarding process even further.
Onboarding via SEO and personal connections
Proven Winners Direct grew their participating accounts through a blend of direct outreach and organic discovery:
- Personal connections: Leveraging team networks and direct outreach to recruit initial fundraising partners.
- Organic Shopify SEO: Attracting new organizations directly through optimized landing pages on their Shopify storefront.
The results & program perks: Scaling to over 1,400 active accounts
By offering a simple dashboard experience for non-profit and fundraising groups, Proven Winners Direct achieved:
- 1,436 active affiliate accounts actively utilizing the platform.
- Scalable program structures: New schools can onboard immediately using the pre-built school program framework.
- Zero barrier to entry for students: Students don't need to sign up for separate accounts or meet signup criteria—the entire school simply grabs one link and shares it.
- Easy school ranking: Built-in reporting allows Proven Winners Direct to rank program performance, giving them a clear, aggregated leaderboard of top-performing schools since each program corresponds directly to a school.
- Smoother onboarding: Custom affiliate admin developments allowed the team to refine and speed up the merchant onboarding workflow.
"Katelynn highlighted BixGrow’s ease of use, responsive customer support, and the team's willingness to implement custom feature requests quickly."
