Brand profile
- Industry: Beauty & fragrances
- Website: puremetics.de
The challenge: rigid networks and limited control
Before BixGrow, Puremetics relied on a traditional affiliate network that limited their growth. The platform offered minimal flexibility around commission structures and partner management, leaving the team with little control over the affiliate experience.
To scale on their own terms, they needed a solution that offered full customization and ownership over their program.
"Our biggest challenge was moving away from a traditional affiliate network to running our own affiliate program. The network gave us very limited flexibility, restricted how we could structure commissions and partnerships, and left us with little control over the overall experience."Chido, Puremetics
The solution & strategy: tailored features and targeted recruitment
Puremetics migrated to BixGrow to take control of their program, pairing flexible software tools with a clear partner recruitment strategy.
- Flexible commissions: They set up special product commissions and multi-tier structures to reward top-performing partners.
- Automated incentives: Auto-generated affiliate coupons and performance bonuses kept creators motivated without adding admin workload.
- Network growth: They used multi-level marketing (MLM) features to let existing creators organically recruit new advocates.
- Targeted recruitment: The team acquired their first wave of creators using targeted Meta ads matched to their customer profile.
- Customer onboarding: They turned existing customers into authentic advocates by making signup simple and providing immediate marketing materials.
The results
By running their program directly through BixGrow, Puremetics achieved:
- Over €100,000 in total affiliate-driven revenue
- 200+ active affiliates actively promoting the brand
- 20% of total brand revenue contributed by the affiliate channel
"Chido highlighted BixGrow's ease of use, flexible setup, reliable tracking, and fast customer support. They advise new brands to start by inviting existing customers, providing ready-to-use content, and supporting a small group of engaged partners before scaling."
